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CTV Advertising Examples: 10 Campaign Ideas Proven to Work

MNTN

CarBravo Uses Humor To Boost Engagement 90% of consumers are more likely to remember a company’s advertisement if the content is funny, according to one 2022 report. CarBravo capitalized on this love of humor with its “Hair Usedphoria” ad. Chase Keeps It Simple Chase is known for its engaging and creative ads. YouTube Link 4.

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The WIR: Netflix Says In-House Ad Tech is Bearing Fruit, PubMatic Launches New Live Sports Marketplace, and EBU Chair Calls for Collective Response to Big Tech

VideoWeek

On the advertising front specifically, Netflix says it is still on track to meet its goal of doubling ad revenues across 2025, as Upfronts-related deals have so far been consistent with this target. In the short-term, the ad tech suite has made it easier for advertisers to buy ads on Netflix, according to Peters.

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The WIR: Netflix Considers F1 Rights Bid, StackAdapt Raises $235 Million, and ROI’s the Limit for Ralph Lauren’s Marketing Spend

VideoWeek

The round follows a $300 million investment from Summit Partners in 2022, and brings StackAdapts total investment to over $500 million. The inventory ranges from FAST channels to premium live sports across BrightLine-enabled streaming services, including the Roku Channel, Samsung TV Plus, FuboTV, Sling and Vizio. Banks Sell Down $5.5

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US Elections Digital Advertising Trends: CTV Affects Nearly Every Aspect of 2022 Midterms

Basis

Grace Briscoe is SVP of Candidates and Causes at Basis Technologies Digital advertising spend soared even higher for the 2022 US elections. One could reasonably assume that the 2022 Midterms would not generate the same level of marketing as the previous cycle that featured presidential candidates at the top of the ticket.

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Why Do Companies Want to Build Their Own RTB Bidder or DSP

Clearcode

billion in 2022 and is projected to reach $92.12 DSPs are connected to ad exchanges and supply-side platforms (SSPs) and enriched with data from data platforms like data management platforms (DMPs) and customer data platforms (CDPs). The rising demand for programmatic advertising among advertisers is driving market growth.

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Top 10 Interstitial Ad Networks for Publishers [2022]

Monetize More

Almost 70% of publishers in the food and gaming niche use a mix of interstitials and rewarded ads for mobile app monetization to maximize their ad revenue. Stay tuned to discover your future interstitial ad network partner by going through this post. AdMob or Google Ads for Interstitial Ads. Instant setup process

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How Publishers Can Make More Money With AdTech

Clearcode

Some of the most common AdTech solutions for publishers include header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization (DPO). Native advertising also saw its popularity among publishers as a revenue source drop from 76% in 2020 to 59% in 2022.