SODP

MAY 30, 2023

This article will take a deep dive into the world of ad exchanges and explore how they work, their advantages and the role they fill in the digital advertising landscape. What Is an Ad Exchange? An ad space could be inventory on a website or mobile app, or a few seconds of air time during a podcast or video stream.

Ad Exchange

SODP

JULY 25, 2023

Global programmatic ad spend as a whole , meanwhile, is projected to climb from $418.4 billion in 2021 to $493 billion in 2022. Supply-side platforms (SSPs) leverage publishers’ first-party data to market and sell ad inventory to demand partners at the best possible price. What Is a Supply-Side Platform (SSP)?

Demand Side Platform

Digiday

JANUARY 31, 2023

Ocean Media quadrupled audio ad spend year over year from 2021 to 2022, Coseo said. “I But as those large deals that were signed during the pandemic taper off, ads on shows with lesser-known talent — even those with smaller audiences — have “more appealing” prices for advertisers, Coseo said. million last year to 5.5

Brand Awareness

Brid.tv

DECEMBER 20, 2022

App developers and publishers sell their ad inventory to buyers, i.e., brands and advertisers to generate revenue. For instance, you can offer a free, ad-supported version of the app, along with a premium, ad-free version for paying customers. There are many factors that go into determining the price of an in-app ad.

Advertising

Automatad Inc.

APRIL 7, 2024

Attention metrics are gaining traction for providing granular insights, going beyond indicating that the ad is seen. They provide data on whether the audience has interacted with the ad or had its impact on them. As a publisher, optimizing ads to improve attention leads to massive benefits.

Ad Inventory

MNTN

NOVEMBER 22, 2024

CarBravo Uses Humor To Boost Engagement 90% of consumers are more likely to remember a company’s advertisement if the content is funny, according to one 2022 report. CarBravo capitalized on this love of humor with its “Hair Usedphoria” ad. Chase Keeps It Simple Chase is known for its engaging and creative ads. YouTube Link 4.

Advertising

illumin

JUNE 7, 2018

It makes sense for website owners to work with display networks as these networks essentially broker their ad-space for them by providing advertisers with a wide variety of attractive (relevant) websites on which to serve their ads. By 2022 it is expected to hit $96 billion.

Display Advertising

Single Grain

NOVEMBER 14, 2023

Most PPC platforms use auction bidding systems to price their ad inventory. So while market leaders like Facebook Ads and Google Ads are great platforms for driving targeted traffic, there are reasons to test alternative channels. You can also place ads in Gmail at the top of the user’s inbox.

Ad network

illumin

JANUARY 22, 2024

The Conversions API is designed to create a connection between an advertiser’s marketing data from an advertiser’s server, website platform, mobile app, or CRM to Meta systems that optimize ad targeting, decrease cost per result and measure outcomes. Ad supply is soaring Ad supply is not on issue on Meta’s platforms in 2023.

Advertising

VideoWeek

AUGUST 18, 2023

The new Audience Sync feature enables customers to connect to marketing integrations (such as MAPs/CRMs) directly in Video Cloud; and Segment Sync pulls video data to form target audience groups that can sync with Audience Sync. The Week For Brands & Agencies Dentsu Reports 4.7 percent organic decline in revenues year-on-year.

Ad Tech

VideoWeek

APRIL 5, 2024

Captify Brings Search Data to Magnite SSP Captify, a search intelligence company, has partnered with Magnite, a supply-side platform (SSP), to bring search intent data to programmatic CTV ad inventory. The new offering will provide a new revenue stream for BILD, and create new ad opportunities for existing and new advertisers on BILD.

Ad Tech

Digiday

JUNE 8, 2022

In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. Based on an interview with Iván Markman, Yahoo’s chief business officer, and Gio Gardelli, who leads product for Yahoo’s ad targeting, identity and trust. What is ConnectID?

First-Party Cookies

Martech

OCTOBER 19, 2022

Private marketplaces are invitation-only markets where a set number of publishers invite specific advertisers to bid on their ad inventory. This allows the advertiser to bypass ad exchanges and have their buying platform plugged directly into the publisher’s inventory. billion in ad dollars in 2022, making up 90.2%

Advertising

VideoWeek

OCTOBER 25, 2024

Irish Data Regulator Fines LinkedIn €310 Million Over Ad Targeting Ireland’s Data Protection Commission has handed professional social network LinkedIn a €310 million fine today, stating that LinkedIn has violated Europe’s General Data Protection Regulation (GDPR) in its processing of personal data for behavioural analysis and ad targeting.

Ad Exchange

VideoWeek

OCTOBER 4, 2024

But the CJEU ruling finds that even when consent is given, the principle of data minimisation still applies – consent doesn’t give tech companies carte blanche to use any and all data they have access to for ad targeting. million estimate back in October 2022.

Advertising

Monetize More

JUNE 17, 2022

What are the best alternatives to third party cookies in 2022? These APIs can help you get metrics equivalent to third party cookie data on conversions, ad targeting, remarketing, prevention of ad fraud and traffic bots, audience attribution, etc. Contextual Targeting. Distributed ID Systems. First party data.

Cookies