The WIR: BBC Goes Digital-First, Firework Raises $150 Million, and Video Continues to Drive European Ad Spend Growth
VideoWeek
MAY 27, 2022
The BBC this week announced plans to stop airing CBBC and BBC 4 as broadcast channels, as part of a wider move to go ‘digital-first’ The broadcaster also plans to cut around 200 hours of commissioned content for linear channels each year, and around 1,000 jobs, as a cost-saving measure. Video Drives European Ad Spend Growth.
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