Remove 2021 Remove CPM Remove Video Ads
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The Ultimate Guide to Programmatic Advertising for Brands in 2021

Single Grain

In 2020, ad impressions sold programmatically reached $129.1 and by 2021, programmatic will account for 68% of digital media advertising spend. billion active Internet users in the world in 2021 – almost 60% of the global population. Before the end of 2021, experts predict ad sales to rebound to at least +8% in the U.S.

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What Is CPM for Publishers?

SODP

The CPM pricing model is a firm favorite among digital publishers, with good reason. Cost per mille (CPM) is one of the most popular models for pricing web ads, helping brands reach new audiences while requiring very little from publishers. What Is CPM? How Does CPM Work? As of April 2023, there were 5.18

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OTT & CTV Advertising Cost: CPM Pricing Explained

MNTN

Just as any savvy marketer, you probably know CTV and OTT ads are the future of TV advertising. With that in mind, here’s everything you need to know about Connected TV CPM rates and OTT advertising costs. OTT Advertising vs. Linear TV Advertising OTT advertising offers huge advantages over traditional, linear TV ads.

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OTT & CTV Advertising Cost: CPM Pricing Explained

MNTN

Just as any savvy marketer, you probably know CTV and OTT ads are the future of TV advertising. With that in mind, here’s everything you need to know about Connected TV CPM rates and OTT advertising costs. OTT Advertising vs. Linear TV Advertising OTT advertising offers huge advantages over traditional, linear TV ads.

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How APAC Mobile App Publishers Are Preparing for What’s Next: Insights from the Mobile Leaders’ Summit

PubMatic

According to Sensor Towers 2025 State of Mobile report, global in-app purchase (IAP) revenue across iOS and Google Play reached $150 billion in 2024 – a 13% year-over-year increase and the highest growth rate since 2021. CPM – not CPI – is the currency. Ad quality is also a key part of the user experience.

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Why we care about video advertising

Martech

Video has become an effective revenue generator for brands, especially on social platforms. In fact, digital video ad spending in the U.S. Twitter receives over 2 billion video views every day, and 91% of active users watch videos on Instagram weekly. Clearly, having a video ad strategy is highly beneficial.

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Finally, some details on Netflix’s ad-supported offering — but buyers are stunned at what they’re hearing

Digiday

At last, media buyers are finally getting the information they need to start making plans to spend clients’ ad dollars on what’s been a highly anticipated launch. Microsoft has this window of time to convince Netflix that they are the right ad serving platform. Here’s what we know: The ad-supported tier will launch Nov.

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