Digiday+ Research: Beyond the hype, how publishers are actually using AR and VR
Digiday
JULY 28, 2022
The company said it saw an uptick in attendance and sponsorship – and therefore revenue – year over year: Ticket prices increased between 57-75%, and the number of sponsors went up from 120 in 2020 to 170 in 2021. Political coverage has also benefited from the use of AR, in some cases providing a sense of proximity to a candidate.
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