InMobi

JUNE 12, 2020

With most voters still wary of large public gatherings and facing the lingering effects of the pandemic, mobile is the ideal platform as consumption continues to grow over the past many months. For example, a weather app can provide location information, while a social media app often provides basic demographic information.

Advertising 52

Advertising ROI Cookies Audience 52

InMobi

MAY 4, 2020

For context, first consider the broader shift that made users today spend more time on mobile (and, by extension, apps) than on any other screen. But mobile apps cannot replicate the intuitive large screen experience of watching videos. People could watch these shows and movies whenever they wanted to.

Viewability 52

Viewability Audience Entertainment Mobile Ads 52

InMobi

SEPTEMBER 30, 2019

Here’s how to take in-app mobile performance advertising to the next level. Running mobile performance advertising campaigns but want to scale them to see more high-quality app installs? Here’s what you can do to expand the reach of your in-app performance marketing efforts and achieve unprecedented mobile growth.

Advertising 52

Advertising Banner Rich Media Brand Awareness 52

Single Grain

NOVEMBER 15, 2019

This comprehensive how-to guide for Facebook video ads was updated and expanded for 2020 to provide even more information. Are you trying to run Facebook ads, but no matter how much time you spend tweaking your campaigns, they just don’t seem to be bringing the results you’ve been promising to your boss?

Video Ads 97

Video Ads A/B Testing Audience Pop-Up 97

Single Grain

JUNE 20, 2023

Welcome to the dynamic world of mobile advertising trends, where businesses can harness the power of cutting-edge technologies to engage their target audience like never before. Get ready to discover how you can stay ahead of the curve, captivate your audience and boost your ROI!

Advertising 52

Advertising Audience ROI Click Through Rate 52

Single Grain

OCTOBER 2, 2019

With more than 7 million brands currently advertising on the platform trying to reach their audience among Facebook’s 1.59 The ad system, after all, is versatile and holds a lot of potential. Knowing the changes will help you to stay competitive, using all the cutting-edge features and adapting to updates that impact marketers.

Conversion Rate 112

Conversion Rate Marketing Retargeting Conversion 112

Single Grain

JULY 31, 2019

UPDATED FOR 2019! Mobile devices play a key role in the overall growth of the digital marketing spend worldwide. With a surge in the number of smartphones and tablets, mobile advertising has become a primary mode of digital advertising which is both cost effective and conversion oriented. Gamifying Mobile Ads.

Advertising 100

Advertising Mobile Ads Banner Rich Media 100