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Where social media fits into a comprehensive programmatic strategy

illumin

In April of 2019, eMarketer released a forecast for programmatic social. It can be used to target specific audiences, to geo-target, or to take advantage of cross-channel marketing across on video, mobile, display, Connected Television (CTV), and on social media. Additionally, in 2019, 56.3%

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Streaming Channels Look to Intercept NFL’s Sunday Ticket

MNTN

As Forbes pointed out back in 2020, “The NFL is the most dominant property on TV, with 41 of the 50 most-watched telecasts in 2019, but cable subscribers continue to cut the cord, and the average NFL viewer is 52, according to Nielsen.” Geo-targeting is made easy within a channel already only available to that region.

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Disney plans to extend Hulu’s ad targeting options to Disney+’s ad tier

Digiday

Asked what specific ad targeting capabilities from Hulu will be ported to Disney+, Ferro said, “it’ll be some of the basic stuff: age, gender, some geo-targeting. And then the full suite of targeting in July.” to Disney’s media properties and more than 100 million U.S. household-level IDs, she added.

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A quick guide to in-game advertising, the next game changer for marketers

illumin

Monster Energy drink and a poster for the AMC TV series Ride with Norman Reedus are both seen in the 2019 video game Death Stranding. Geo-targeting, real-time ad moderation, and rapid rollout of ad creatives are other benefits of IGAs. Having interactive components also leads to both brand recognition and consumer participation.

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A quick guide to in-game advertising, the next game changer for marketers

illumin

Monster Energy drink and a poster for the AMC TV series Ride with Norman Reedus are both seen in the 2019 video game Death Stranding. Geo-targeting, real-time ad moderation, and rapid rollout of ad creatives are other benefits of IGAs. Having interactive components also leads to both brand recognition and consumer participation.

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Hulu Advertising 101: A Guide to Running Streaming TV Ads

Single Grain

Streaming TV lets you target users of a particular demographic or in a specific location. streaming TV ads) in 2019, which has continued to grow sharply. Here are the top advantages of advertising on Hulu: Hulu offers extensive targeting capabilities. You can target audiences by location, interest and program genre.