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Disney plans to extend Hulu’s ad targeting options to Disney+’s ad tier

Digiday

JANUARY 22, 2023

Asked what specific ad targeting capabilities from Hulu will be ported to Disney+, Ferro said, “it’ll be some of the basic stuff: age, gender, some geo-targeting. And then the full suite of targeting in July.” household-level IDs, she added. to Disney’s media properties and more than 100 million U.S.

Ad Targeting 77
Ad Targeting Ad Server Geo targeting Ad Tech 77
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Hulu Advertising 101: A Guide to Running Streaming TV Ads

Single Grain

AUGUST 3, 2021

Streaming TV lets you target users of a particular demographic or in a specific location. streaming TV ads) in 2019, which has continued to grow sharply. Here are the top advantages of advertising on Hulu: Hulu offers extensive targeting capabilities. You can target audiences by location, interest and program genre.

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Advertising Video Ads Audience Impressions 59
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