Media Briefing: The pros and cons of three commerce pricing models
Digiday
JUNE 29, 2022
Cost-per-acquisition (CPA) has been the traditional pricing structure for publishers with affiliate businesses, given how much of a “set it and forget it” business model it is. What it is: Cost-per-click (CPC) pricing gives publishers a referral fee when a reader clicks through to a brand’s website or product page. Cost-per-click.
Let's personalize your content