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How to set up and measure CTV ad campaigns

Martech

Connected TV (CTV) and over-the-top TV (OTT) advertising are powerful marketing tools for brands of sizes, with many advantages over traditional TV advertising. This guide covers everything you need to know about advertising on smart TVs — from how it works to the key considerations for advertisers.

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Why we care about advertising: A marketer’s guide

Martech

With digital transformation, advertising isn’t just about growing brand awareness or planting a seed. Advertisers and their adtech partners can reach audiences big and small at any stage of the funnel, delivering cross-channel ads across multiple touchpoints. Changes in the advertising landscape today. Be adaptive.

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Best Practices for Scaling Your Mobile Performance Advertising Campaigns

InMobi

Here’s how to take in-app mobile performance advertising to the next level. Running mobile performance advertising campaigns but want to scale them to see more high-quality app installs? Here’s what you can do to expand the reach of your in-app performance marketing efforts and achieve unprecedented mobile growth.

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Why we care about adtech: The complete guide

Martech

The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. Advertisers are willing to invest in adtech for its ability to attract a target audience and generate strong insights. We’ll cover: What is adtech? What is adtech?

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13 Display Advertising Trends You Can’t Ignore in 2024

Single Grain

Why should you keep an eye on display advertising trends? But advertisers shouldn’t forget about the power of display advertising. In this post, we’ll take a look at the top 13 display advertising trends that are commanding attention and that you might want to include in your marketing strategy. billion in 2024.

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How to Improve Your Amazon Ads to Increase Sales

Single Grain

Eventually, all your potential customers will start their searches on Amazon even if you’re not selling a product on the retail site. Feedvisor reported that nearly 20% of all professional Amazon merchants make over $1 million in sales annually in 2018, up 2x compared to 2017. Click here to download it for free right now!

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5 Reasons How SEO Benefits Your SaaS Business (+ SaaS SEO Strategy)

Single Grain

Going by the numbers, it makes sense to say that SEO should be a priority for SaaS companies! You might have built an exceptional product, but if no one knows about it, all your efforts are in vain. You might have built an exceptional product, but if no one knows about it, all your efforts are in vain. Get A Free Consultation.

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