Martech

MAY 27, 2022

With digital transformation, advertising isn’t just about growing brand awareness or planting a seed. And they aren’t just using traditional demographics and ratings, they’re leveraging device-level or user-specific data, as well as contextual insights, to serve the right message to the right customer at the right time.

Advertising 106

Advertising Cookies Audience Machine Learning 106

SpotX

MAY 24, 2021

Welcome to Xplore, your essential source of video advertising insight from across APAC, the most diverse region in the world. Over-the-top (OTT) video is thriving and is widely embraced by consumers in APAC — a market with fierce competition among global OTT giants and regional players. Here they are: Myth No.

Viewability 52

Viewability Click Through Rate Impressions Brand Awareness 52

Single Grain

NOVEMBER 22, 2019

On November 14, 2019, Instagram announced the expansion of their world-wide test in which “you'll no longer see the total number of likes and views on photos and videos posted to Feed unless they’re your own.”: How will removing likes on Instagram impact audience engagement and brand loyalty? Instagram is now hiding likes.

Media 141

Media Marketing Brand Awareness Ad network 141

Single Grain

JULY 19, 2019

This post was expanded and updated with new digital marketing trends as of July 2019. As summer 2019 approaches, the digital marketing landscape that encompasses SEO, social media, PPC, content marketing and more is witnessing a dramatic shift. Marketing is all about testing, which is why SEO A/B split testing tops our list for 2019.

Marketing 111

Marketing SEO Machine Learning Banner 111

Single Grain

JULY 19, 2019

This post was expanded and updated with new digital marketing trends as of July 2019. As summer 2019 approaches, the digital marketing landscape that encompasses SEO, social media, PPC, content marketing and more is witnessing a dramatic shift. NOW UPDATED! Click here to download it for free right now! Get A Free Consultation.

Marketing 108

Marketing Machine Learning Banner Conversion Rate 108

Single Grain

AUGUST 18, 2023

But the digital marketing case studies they showcase on their site can offer invaluable insights for businesses looking to hire an agency. In this post, we’ll cover nine of our latest digital marketing case studies to dive deep into real-world scenarios in which we walk through the successes, challenges, and ROI that our clients experienced.

ROI 98

ROI Marketing SEO CPA 98

Single Grain

SEPTEMBER 10, 2019

As with any great marketing channel, content marketing has become saturated and is less effective in 2019 than it was ten years ago. Well, if you don’t leverage content marketing you will not only be missing out on a lot of leads, but you will also be swallowed up by the competition that knows how to leverage it effectively.

Marketing 112

Marketing A/B Testing SEO Banner 112