Remove 2019 Remove Ad Click Remove Advertising Remove Click Through Rate
article thumbnail

52 In-App Advertising Statistics You Should Know

InMobi

To help, here are 52 in-app advertising statistics you definitely need to know. By 2019, according to eMarketer. Statistics on Mobile Apps Time spent in mobile apps: two hours and three minutes for the average American, although that is expected to climb by an additional 19 minutes by 2019. In that year, consumers in the U.S.

article thumbnail

How Are In-App Advertising Rates Calculated?

InMobi

How do mobile ad networks and exchanges determine in-app advertising rates? GET STARTED To help you make sense of all this, here is our guide to better understanding in-app ad rates. CPM, which stands for Cost Per Mille, is one of the original and still most common way of paying for mobile ads.

CPM 52
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Why we care about adtech: The complete guide

Martech

The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. Advertisers are willing to invest in adtech for its ability to attract a target audience and generate strong insights. What is adtech? The components of adtech.

article thumbnail

The Google anti-trust trial: A deep dive into the details

Martech

28) CEO of Advertising and Web Services Mikhail Parakhin told the court that Microsoft’s mobile search is not as good as Google’s mobile search. 26) CEO of Advertising and Web Services at Microsoft, Mikhail Parakhin, testified and highlighted some of Google’s less obvious advantages over rival search engines.

article thumbnail

How to Get the Cheapest Facebook Ads Without Sacrificing Quality

Single Grain

When you're doing Facebook advertising, or any type of advertising, your objective is not to get a win right out of the gate. Update or Cut Ads that Aren’t Performing. The way Facebook advertising cost is calculated is by looking at how many impressions they’re serving up and how many clicks you’re generating.

article thumbnail

How to Improve Your Amazon Ads to Increase Sales

Single Grain

With numbers like these, we wanted to share concrete tips to help you increase your sales on Amazon, specifically through Amazon Ads. Click here to download it for free right now! Who Should Advertise on Amazon? Authors and booksellers also benefit greatly from Amazon advertising because of framing. When 49.1%

Video Ads 110
article thumbnail

How to Easily Set Up a High-Conversion Facebook Retargeting Campaign

Single Grain

This post has been updated for 2019 with much more info to help you easily create your Facebook Retargeting Campaign! Are you splashing the cash on advertising campaigns, only to suffer with a low ROI? Click here to download it for free right now! How to Create a Facebook Video Ad that Gets Attention. NOW WITH MORE!