What Brands Can Learn From the Best Mobile Game Marketing Plans: What Mobile Games Get Right About App Marketing
InMobi
JUNE 20, 2019
They do this by focusing on (a) driving retention (b) acquisition ads and (c) increasing in-app purchases. You can only do the above if you invest deeply into things like user/LTV modeling, A/B testing frameworks, custom bidders, etc., For all mobile app marketers, retargeting and remarketing are musts.
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