Monetize More

MAY 8, 2023

Since its launch in 2019, Google Discovery Ads have been creating a lot of buzz. Use responsive design and test the ad’s performance on different screen sizes to ensure that it looks great on all devices. Use Retargeting: Retargeting allows publishers to show ads to users who have previously interacted with their website or ads.

Audience 52

Audience A/B Testing Click Through Rate CPA 52

InMobi

JUNE 20, 2019

They do this by focusing on (a) driving retention (b) acquisition ads and (c) increasing in-app purchases. You can only do the above if you invest deeply into things like user/LTV modeling, A/B testing frameworks, custom bidders, etc., For all mobile app marketers, retargeting and remarketing are musts.

Marketing 52

Marketing Retargeting A/B Testing Video Ads 52

Karola Karlson

JULY 19, 2021

2019 update! In 2019, Facebook released their Ads Library to create additional transparency around the ads any specific Facebook page is promoting. As of July 2019, they have closed it down. NEW 20 Facebook ad examples, 2019 edition. #1: Colors, illustrations, bold typography… What a 2021-trendy ad. 2020 update!

eCommerce 52

eCommerce Retargeting Video Ads Advertising 52

Single Grain

AUGUST 8, 2019

This article on remarketing has been refreshed for 2019 – enjoy! How can you leverage that knowledge to increase our retargeting conversion rates? First, let's clear up the definition of remarketing and how it differs from/compares with retargeting. 90% of all Internet users are retargeted at some point by Google Display.

Conversion 108

Conversion Retargeting Conversion Rate A/B Testing 108

Single Grain

FEBRUARY 3, 2020

A/B testing. Unmoderated UX Testing. An unmoderated test involves a user interacting with your product or service in a “real world” environment while being subject to a limited number of tasks or questions. .” Kayleigh Holden (@KayleighBow95) August 14, 2019. A/B Testing.

A/B Testing 131

A/B Testing Pop-Up Retargeting Conversion 131

Single Grain

JUNE 21, 2019

Facebook is one of the most popular social media platforms among people and brands – as of Q1 2019, it has 2.38 6 Facebook Ad Hacks Crushing It in 2019. How to Run A/B Tests that Actually Increase Conversions. 2) A/B Test Your Ideas. Having said that, you don’t have to test everything.

A/B Testing 111

A/B Testing Audience Banner Conversion 111

Single Grain

OCTOBER 3, 2019

There’s another benefit from adjusting images: it helps you to A/B test them. Learn More: How to Run A/B Tests that Actually Increase Conversions. 5 Important Landing Page Elements You Should Be A/B Testing. Dive Deeper: Facebook Ads: 7 Changes All Marketers Need to Know in 2019. Final Thoughts.

Click Through Rate 111

Click Through Rate Retargeting A/B Testing CPC 111