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Lessons learned from martech wins

Martech

Here are a few moments of martech brilliance that are worth sharing. Dig deeper: 6 martech contract gotchas to be aware of Lunch break Work often makes me hungry, and sometimes, it even inspires my lunch choices. In 2018, I read about Burger King’s Whopper Detour Campaign. Martech, after all, is more art than science.

MarTech 106
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All the AI that glitters isn’t martech gold

Martech

McKinsey Global Institute’s 2018 study, “Notes from the AI Frontier: Insights from Hundreds of Use Cases,” found that public companies adding “AI” to their name can see stock prices rise by as much as 15% overnight. Some are little more than existing algorithms with an AI label.

MarTech 99
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Will AI agents conduct the martech orchestra in 2025?

Martech

How the martech stack became what it is today It was almost six years ago (March, 2019) that I sat down with Brinker to talk about the transition from single-vendor marketing cloud versus “Frankenstack” to a platform model. One leading iPaaS vendor, Mulesoft, was acquired by Salesforce in 2018. Processing.

MarTech 119
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Report: U.S. considering forcing a Google breakup

Martech

They clearly didn’t get the memo that AdWords ceased to exist in 2018 ). considering forcing a Google breakup appeared first on MarTech. Google Ads, the money-printing machine that generates billions of search and advertising dollars every quarter. Although Bloomberg called it “AdWords.” Why we care. Processing. The post Report: U.S.

SEO 117
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Three ways to organize your martech stack

Martech

The Stackies are a contest for organizations to submit a visual illustration of their martech stack. My favorite part of the Stackies is observing all the different ways organizations choose to organize and catalog their martech stacks. Marketing organizations struggle to take full advantage of their martech stack’s potential.

MarTech 130
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Canva acquires genAI startup Leonardo.AI

Martech

All told, Canva’s eight acquisitions since 2018 complement each other as Canva continues to expand its all-in-one suites enabling creators of all skill levels to make cutting-edge visual assets and collaborate with team members. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign me up! Processing.

eCommerce 114
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Unveiling our first MarTech Intelligence Report on email marketing platforms

Martech

Prior to that, the latest period of significant activity in the email space was 2018, when Braze brought in $80 million in October and Cordial took in $15 million in June. The company has previously acquired Return Path (2019), BriteVerify (2018), CRMfusion (2019) and AppBuddy (2019). Take the 2022 MarTech Replacement Survey today!

MarTech 115