Martech

SEPTEMBER 25, 2024

Zoomin was founded in 2007 and has been a Salesforce AppExchange partner since 2018 and a Salesforce Ventures portfolio company since 2019. The post Salesforce to buy enterprise knowledge platform Zoomin appeared first on MarTech. The startup’s customers include McAfee and Dell, Burger King, Tim Hortons and Popeyes. Processing.

MarTech

Martech

APRIL 3, 2025

In 2002, tariffs were placed on steel mill products from non-NAFTA countries, tires from China in 2009 and a trade war with China that lasted from 2018 to 2020. China trade war, 20182020 Multiple rounds of tariffs occurred from 2018 to 2020, including a 25% tariff on $250 billion worth of Chinese imports, lower tariffs (7.5%-15%)

Retail

Martech

JANUARY 24, 2025

As I said in my earlier post here on MarTech, I’m not a predictions guy. Are we embracing AI in the right way and are we aligned on our strategy with our martech stack? Dig deeper: 10 martech predictions of what won’t happen in 2025 From investment to cutbacks? I’m 53. What should our next move be? Processing.

Marketing

Martech

JANUARY 13, 2025

GDPR, CCPA, Apple MPP and consumer privacy Rising consumer awareness about data privacy led to landmark regulations like the EUs General Data Protection Regulation (GDPR) in 2018 and Californias Consumer Privacy Act (CCPA) in 2020. appeared first on MarTech. Processing.

GDPR

Marketing Dive

JUNE 25, 2025

The Kraft Heinz marketer’s partnership with Mustard was first announced around this year’s Grammy Awards with a spot that played off a 2018 Heinz Ketchup ad and introduced the duo’s new flavor. The item was mixed with music producer Mustard, who is currently serving as the brand’s fictional Chief Mustard Officer.

Pop-Up

Marketing Dive

JUNE 16, 2025

Back in 2018, Meta announced plans to insert ads into Status updates , but then backed away from the idea due to user concerns about the privacy of their chats. ET How to Consolidate Your MarTech Stack: Benefits and ROI Presented by studioID and Acoustic 24 JUN Conference | 3:30 a.m. ET Loyalty 2.0

Retail

Martech

NOVEMBER 21, 2024

” The XM Institute was formed in 2018 when Qualtrics acquired Temkin Group, a boutique consulting firm founded by Bruce Temkin, who Zdatny calls “the godfather of customer experience.” The post Customer experience management in the age of agentic AI appeared first on MarTech.

Conversion

Martech

DECEMBER 18, 2024

Back in 2018, she said, there was a top trend in the research called “My Data, My Self,” because people had become interested in the data trails they were leaving behind that were unique to themselves. The post Thrift, norming and price paranoia will be consumer trends in 2025 appeared first on MarTech.

MarTech

Martech

JANUARY 8, 2025

It took Contentstack a little longer to join the party, but it was founded in 2018, making it considerably younger than Acquia, Sitecore and Optimizely. The post Contentstack acquires CDP Lytics appeared first on MarTech. In each case they purchased an established CDP rather than building a solution inhouse. Processing.

Audience

Martech

JUNE 17, 2022

The Stackies are a contest for organizations to submit a visual illustration of their martech stack. My favorite part of the Stackies is observing all the different ways organizations choose to organize and catalog their martech stacks. Marketing organizations struggle to take full advantage of their martech stack’s potential.

MarTech

Martech

MAY 19, 2022

Prior to that, the latest period of significant activity in the email space was 2018, when Braze brought in $80 million in October and Cordial took in $15 million in June. The company has previously acquired Return Path (2019), BriteVerify (2018), CRMfusion (2019) and AppBuddy (2019). Take the 2022 MarTech Replacement Survey today!

MarTech

Martech

SEPTEMBER 9, 2022

This followed huge growth between 2018 and 2020 when martech spending nearly doubled. . B2B firms will increase martech spending less this year and next as well. B2B martech spending will reach $6.6 B2B martech spending will reach $6.6 Martech spending is still ahead of spending on marketing overall.

MarTech

Chief Martech

MARCH 8, 2022

I’m pleased to announce that the 2022 Stackies: Martech Stack Awards are now open for entries for the next eight weeks — until midnight Pacific on Friday, April 29. Thank you in advance to those of you who participate and share your stack with the martech community! There is no fee to enter.

MarTech

Chief Martech

APRIL 12, 2022

It’s an awards program that invites marketers to share a single slide illustrating their martech stack — the different apps and platforms they use and how they conceptualize them working together. This is a great way to examine your overall stack inventory and show the span of martech solutions. Vendor Category Map.

MarTech

Chief Martech

MAY 4, 2022

But despite its mind-boggling scale, the martech landscape has always been a sidebar to the real story of how technology is changing marketing. This is why The Stackies: Marketing Tech Stack Awards are my favorite community event in the martech industry. Collectively, they give us some insight into how martech is being applied.

MarTech

Chief Martech

FEBRUARY 10, 2025

It’s 2025, and martech stacks are going through all kinds of changes. They’re a fun awards contest we’ve been running since 2015, where marketing teams send in a single slide that illustrates their martech stack and how they think about it. “Why would they do that? for your contribution. Good luck!

MarTech

Martech Series

DECEMBER 8, 2022

Marketing Technology News: MarTech Interview with Khalid El Khatib, Chief Marketing Officer at Stack Overflow. However, with Q3 revenue results dropping below 2018 and 2019 growth levels, the data clearly indicates that we are experiencing a true slowdown. Nick Carrabbia, EVP at OAREX.

Media

Martech

AUGUST 26, 2021

Europe’s General Data Protection Regulation (GDPR) broke the ice, taking effect in 2018. The post The Real Story on MarTech: Navigating the new world of consumer privacy appeared first on MarTech. The post The Real Story on MarTech: Navigating the new world of consumer privacy appeared first on MarTech.

MarTech

Martech

MAY 5, 2022

This was the martech stack constructed from multiple point solutions, stitched together in-house, with unreliable connections, overlapping components and different ways with data. It was in 2018 that Adobe, Microsoft and SAP launched an Open Data Initiative, aimed at making it easier to move data between the platforms. Why we care.

MarTech

Chief Martech

MAY 8, 2024

We openly share all the entries, so we all benefit from seeing how different companies construct their martech stacks. And there are hundreds more from previous years here: 2015 , 2016 , 2017 , 2018 , 2019 , 2020 , 2021 , 2022 , and 2023. Esri (4 Martech Stacks) Here’s Esri’s 2024 Stackie illustration.

MarTech

Chief Martech

MAY 3, 2023

It’s one day a year — the first Tuesday in May — to expressly celebrate all the amazing martech and marketing operations pros who make marketing work behind the scenes. We had 20+ sessions from top marketing and martech leaders — and you can still catch most of them on-demand here for the next couple of weeks.

MarTech

Martech Series

DECEMBER 5, 2022

Welcome to this MarTech Series chat, Laura, tell us about yourself and your role at GWI…. Interestingly, we’ve found that globally, the way we use the internet is changing – for example, our data shows that the number of people who use the internet to find information has fallen 14% since Q3 2018.

MarTech

Martech

OCTOBER 20, 2022

At the risk of being nostalgic, it was a simpler time for our industry: the martech landscape was comprised of a mere 1,000 solutions and nobody had even heard of Cambridge Analytica. Fast forward to today, that martech landscape now has over 10,000 solutions , with new product launches and integrations happening daily.

MarTech

Chief Martech

FEBRUARY 14, 2023

So on this anniversary, I thought I’d share 15 reflections on martech and more that have stuck with me on this journey. While I am sometimes mistaken as a martech tool nut — well, okay, I kinda am — I’m an adamant believer in the 10/90 Rule for companies to succeed with marketing technology. I really do love this stuff.

MarTech

Martech

FEBRUARY 10, 2022

Therefore, where a CDP fits in your martech stack could differ from where it fits for another company. Cisco’s Annual Internet Report found that internet-connected devices are growing at a 10% compound annual growth rate (CAGR) from 2018 to 2023. appeared first on MarTech. Understanding the need.

MarTech

Martech Series

JULY 22, 2022

Marketing Technology News: MarTech Interview with Alex Campbell, Co-founder and Chief Innovation Officer, Vibes. “By Increased mpg in private fleet by 25% since 2018. Improved cube utilization by 18% since 2018. The post The ODP Corporation Releases 2022 Sustainability Report appeared first on MarTech Series.

MarTech

Martech

NOVEMBER 5, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. On the other hand, I think there are too many things in the list which look more like 2018 than 2022 — AI, native advertising, programmatic advertising. They even give a shout out to Big Data.

Native Advertising

Chief Martech

FEBRUARY 20, 2024

And everybody in martech and marketing operations looks forward to the annual Stackie Awards. Wow, a decade of hundreds of martech stack slides: 2015 , 2016 , 2017 , 2018 , 2019 , 2020 , 2021 , 2022 , and 2023. We’d love for you to join this martech community tradition with us this year. Idea generation?

MarTech

Fuel Lines

APRIL 30, 2019

Agency and martech readers are encouraged to pursue work, particularly those with heavy PR capabilities since Stryve’s main goal is to increase brand awareness. Agency and martech readers are encouraged to reach out following the new hire with an agency review likely in 6-9 months. Pepper Snapple Group as well.

Agency

Martech Series

AUGUST 23, 2022

where she has worked since March 2018, previously as Vice President of Business, Data and International. Marketing Technology News: MarTech Interview With Dean Coclin, Sr. Choi served as the Vice President and Head of Corporate Development at LinkedIn Corporation from 2009 to 2018. Naspers Limited and Prosus N.V.,

MarTech

Martech

DECEMBER 6, 2021

“For too long marketing and IT leaders have worked on separate islands,” said Lynne Capozzi, CMO of digital experience platform Acquia, in her presentation at our MarTech conference. Good morning: Submit a session pitch for MarTech. More from the MarTech Conference >> Low-code tools to help improve CX. Learn more here.

Marketing

Martech

SEPTEMBER 23, 2021

. “Now a lot of companies that we talked to struggle with where to begin in terms of how to prioritize and even identify what their use cases are,” said Karen Wood, Senior Director, Product Marketing at Acquia, in her MarTech presentation. ” Watch the full presentation from MarTech here (free registration required).

MarTech

Martech Series

FEBRUARY 1, 2023

Validation from environmental consultancy RSK review confirms an emissions reduction of 96% from 2018 to 2022, across all three types of emissions scopes OpenX Technologies, Inc., SBTi verified the OpenX science-based net-zero target “to reduce scope 1+2+3 emissions 90% by 2027 from a 2018 base year” in June 2022.

MarTech

Martech

JANUARY 26, 2024

was launched in 2018, before the excitement over generative AI, this might be seen as a way to elevate a project that was already underway. Dig deeper: Omnicom’s Flywheel acquisition signals the start of a revolution Get MarTech! The post Publicis Groupe invests heavily in AI capabilities appeared first on MarTech.

MarTech

Martech

JUNE 14, 2023

Marketers’ AI usage increased from 29% in 2018 to 84% in 2020 — a 55% jump. Take our brief 2023 MarTech Replacement Survey Get MarTech! The post AI and marketing: What the stats show appeared first on MarTech. AI adoption by marketing Here it’s useful to look at older stats to see how quickly things have changed.

Marketing

Martech

JUNE 13, 2024

Among the notable Oracle investments in adtech: BlueKai (2014) Datalogix (2014) AddThis (2016) Crosswise (2016) Moat (2017) Grapeshot (2018) In 2022, a class action lawsuit alleging Oracle sold personal information to third parties without consent demonstrated just how hard it was becoming to be a data company in the digital advertising business.

GDPR

Martech

MARCH 14, 2023

Since SAP bought Qualtrics in late 2018, it has moved to integrate its AI-driven experience management capabilities across SAP’s customer experience solutions, including SAP Service Cloud and SAP Sales Cloud. Get MarTech! The post SAP gives up its stake in Qualtrics appeared first on MarTech. SAP and Qualtrics.

MarTech