article thumbnail

European Data Protection Board Agrees Ground Rules for Cookie Banners

VideoWeek

When the EU’s General Data Protection Regulation (GDPR) came into force in 2018, it became a legal requirement across the EU to collect explicit user consent in order to process any personal data. Cookie banners were nothing new. Except, specifications around what cookie banners should look like were vague.

Banner 98
article thumbnail

Meta’s been blasted by the EU privacy watchdog for breaching GDPR — now what?

Digiday

Earlier this week, Ireland’s Data Protection Commission (DPC) ruled that the social media giant has been engaging in this practice, even after it changed its terms of use back in 2018. The DPC stated Meta Ireland has three months to sort out its data operations so they comply with the GDPR going forward.

GDPR 68
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

The Mystery of Dark Patterns: The Publisher’s CMP Nightmare

Ad Monsters

These include mediums such as ecommerce, cookie consent banners, children’s apps, and subscription sales. As early as 2018, the General Data Protection Regulation ( GDPR ) required publishers to gain consumer consent to acquire their data. Yet, they specifically highlight the four most common dark pattern traps. .

Pop-Up 75
article thumbnail

Google’s ‘deceptive’ account sign-up process targeted with GDPR complaints

TechCrunch Ads

But the EU’s flagship data protection law, the General Data Protection Regulation (GDPR), bakes in a requirement for privacy by design and default, as well as setting clear conditions around how consent must be gathered for it to be lawful. But Ireland has yet to issue a single GDPR decision against Google.

GDPR 96
article thumbnail

The Many Benefits of First-party, Consent-based Advertising: Q&A with Arshdeep Sood, OneTrust’s Strategic Solutions Engineer

Ad Monsters

This may include using cookie banners and consent and preference management, with forms that clearly explain data collection and use practices, giving users control over their data preferences. It allows users to view and edit their data and provides a straightforward process for requesting the deletion of their data.

article thumbnail

UK opts for slow reboot of Big Tech rules, pushes ahead on privacy ‘reforms’

TechCrunch Ads

In another major post-Brexit policy move, the government has been loudly flirting with ripping up protections for citizens’ data — or, at least, killing off cookie banners. law since it adopted the bloc’s General Data Protection Regulation (GDPR) in 2018 by incorporating it into U.K. billion uplift in U.K.

GDPR 51
article thumbnail

AdTech Ecosystem: Navigating Trends and Insights 

Smart-Hub

This era witnessed the proliferation of banner ads and pop-ups, setting the foundation for a more interactive and engaging advertising experience. Privacy Concerns and Regulatory Changes (2018-Present) Growing privacy concerns prompted significant changes in AdTech.