illumin
JULY 23, 2018
Native advertising was introduced to the market just a few years ago and has brought about fresh opportunities for advertisers to reach consumers in relatively inconspicuous ways. These ads typically manifest as an article or video, produced by an advertiser. What is native advertising? Ready to get started?
Clearcode
JANUARY 22, 2023
The Role of Third-Party Cookies in Programmatic Advertising and AdTech What’s Happening With Third-Party Cookies? Although third-party cookies power key programmatic advertising processes and enable advertisers to reach their target audiences and publishers to earn ad revenue, they raise a number of privacy concerns.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
InMobi
DECEMBER 30, 2013
Mobile Ad formats – As mobile advertising grows, new ad formats are likely to come up. Facebook’s insertion of native advertising into news feeds, Twitter’s promoted tweets, and Instagram’s in-stream ads are a few examples of the new, successful ad formats introduced this year. billion in 2016.
Clearcode
APRIL 26, 2022
This advertiser was AT&T and it ran for about 3 months, during which time it had an average click-through rate of 44%. To put that into perspective, the current click-through rate for banner ads is between.02 02 and 2%, which just goes to show you that consumers will be interested in anything that’s new, even advertising.
Single Grain
JUNE 13, 2023
Influencer Marketing Hub ) Influencer Marketing delivers an impressive 11 times the return on investment (ROI) compared to banner ads. This signifies a significant growth trajectory in the digital advertising industry. The responsive ads achieved a CTR of 0.49% compared to banner ads, which was way behind at 0.06%.
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