6 Alternatives to Third-Party Cookies and Mobile IDs in AdTech
Clearcode
JANUARY 22, 2023
Source: Clearcode Third-party cookies have been the backbone of programmatic advertising for over a decade. Typically, an AdTech company, such as a supply-side platform (SSP) or demand-side platform (DSP) , will create a third-party cookie either by placing their code on a website or via a process called piggybacking.
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