All About Advertising Law

OCTOBER 18, 2016

On October 7, 2016, after two years of litigation and a trial, Judge Beth Andrus of the Superior Court of King’s County Washington issued a 59 page opinion resolving claims the Washington State AG had made against the makers of 5-Hour ENERGY® for alleged deceptive advertising in violation of the Washington Consumer Protection Act (CPA).

CPA 40

CPA Impressions Advertising Food 40

MediaFuse

JUNE 6, 2019

A report created by eMarketer shows that in 2015 in the US only mobile programmatic ad spending equaled to $10.68 In 2015 $17.5 War Room shares that “with a captive audience and better targeting, the right consumers in-application advertising has impressive results”. By the end of 2018, the total was $30.09 Programmatic TV.

Marketing 52

Marketing CPC CPA CPM 52

InMobi

JANUARY 22, 2019

Essentially, this denotes the cost for 1,000 impressions of a particular ad. CPA often stands for cost per action or cost per acquisition. While CPM, CPC and CPA are by far the most commonly used pricing models, there are other emerging options that don’t fall neatly into either of the three aforementioned categories.

CPC 52

CPC CPM Advertising Banner 52

Single Grain

AUGUST 24, 2022

Continuous optimization and monitoring help advertisers gain an impressive return on their social media marketing spend. The Motion Agency is a full-service advertising agency that was founded in 2015. They apply the right tactics to drive down your CPA and maximize conversions. 4) Lead Generation. Get My Free Marketing Plan .

Agency 59

Agency Advertising SEO Retargeting 59

Ad Monsters

JANUARY 26, 2023

Last year, Black Friday saw another big boom — cookie stuffing — marking a sharp increase in fraudulent ad impressions. Cookie stuffing targets several types of campaigns, including cost-per-click (CPC) ad campaigns, various types of cost-per-lead (CPL), and cost-per-action (CPA) campaigns. What did that teach us?

Cookies 98

Cookies CPL Ad Tech Affiliates 98

Karola Karlson

APRIL 11, 2025

As I argued in my LinkedIn post (now 60,000+ impressions OMG ()): In 2015, social media marketing was an intern’s job because the CMO was busy with strategy and paid ad campaigns. You can measure the results via general high-level results, blended CPA, and obviously social media growth KPIs.

Media 52

Media CPA Impressions Agency 52