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Best Mobile Ad Formats for Display Advertising Campaigns

MobileAds

Consequently, mobile advertising is significant for brands and advertisers (when it is done right). Its ability to grab a user’s undivided attention; especially fullscreen on mobile is incredibly appealing to advertisers. Advertisers can create beautiful and engaging content with high-quality artwork and compelling copy.

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How Are In-App Advertising Rates Calculated?

InMobi

How do mobile ad networks and exchanges determine in-app advertising rates? GET STARTED To help you make sense of all this, here is our guide to better understanding in-app ad rates. For instance, most Facebook ads - including mobile video ads - are paid for through CPM pricing. The answer isn’t always clear cut.

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TripleLift Review 2021: Advertiser or Publisher? We Got You Covered! (Update 2021)

Lemonads

Our TripleLift review will dive through the potential of its advertising platform with prices, tips, pros & cons c overing targeted personalized information for advertisers and publishers ! As we all know, native advertising has been very popular throughout the last years and it’s far from going away !

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Mobile Video Ads : What do they mean for Performance Advertisers?

InMobi

Brands have seen remarkable success in narrating their brand stories and captivating online audiences using video, with high engagement, increased dwell times and high completion rates. But what does this mean for performance advertisers? Video is emerging as the preferred medium for advertisers because of genuine demand from users.

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All Hail the King: Mobile Video Reigns Supreme

InMobi

It’s no secret that advertisers are increasingly turning to video advertising to reach mobile-centric audiences. Between 2016 and 2017, spending on in-app video advertising doubled both globally and in the U.S. GET REPORT So why are advertisers embracing in-app video advertising so readily? within our network.

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InMobi Native Ads On South Korea’s #1 Social Network Platform

InMobi

Native advertising is all the rage across the world. And in the land of the world’s highest smartphone penetration and the fastest average internet connection speed, native advertising has been adopted as the key monetization solution for South Korea’s number one social network, KakaoStory. Contact us at kr-proposal@inmobi.com

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Advertising Trends 2017 – A look at what’s hot in the new year

Banner Flow

(This advertising trends article is now over a year old. If you would like to read our latest trends article click here.). As the new year approaches, it’s time to start looking into what the big advertising trends of 2017 are likely to be and see how they can work for you. What’s going to take the advertising world by storm?