Smart-Hub
DECEMBER 22, 2023
Rise of Programmatic Advertising (2010-2015) The rise of programmatic advertising marked a paradigm shift in the advertising technology industry, ushering in automation for the buying and selling of ad inventory. Real-time bidding (RTB) emerged as a revolutionary concept, allowing advertisers to bid for ad space in real time.
Ad Beat
SEPTEMBER 4, 2019
Let’s take a quick peek into their previous and ongoing ad campaigns to understand how exactly they plan to stand out in the competitive landscape. Considering that video content will command 80% of all web traffic in 2019 , Vimeo, despite being a smaller, more niche platform, caters to the unique needs of creators (including brands).
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SODP
MAY 25, 2020
Since then, native advertising approaches have changed a lot – now, advertisers and publishers are able to trade ad space programmatically, native ads are being served on social media, and, what’s most important, native ads should be clearly labeled for ethical reasons, according to the FTC guidelines published in 2015. .
Ad Beat
DECEMBER 10, 2019
Every video ad format engages with the users differently and depending on your business goals, and ROI expectations, you can choose from the following: In-stream ads run before the video that your viewer has selected (on YouTube, or other streaming platforms) to watch. Source: thinkwithgoogle.
VideoWeek
JUNE 23, 2023
Without free and fair competition for digital ad space, publishers cannot invest in their newsrooms.” Hires of the Week Paramount Promotes Lee Sears to EVP, Head of International Ad Sales Paramount Global has promoted Lee Sears to EVP, head of international advertising sales and integrated marketing.
Monetize More
APRIL 13, 2023
The term header bidding has been around for a few years now with Google Trends shows that the term sprung onto the scene in the summer of 2015, but only recently publishers have been using the technology as a serious piece of their ad management tech stack. You can sell your ad space on a per-impression basis easily.
VideoWeek
SEPTEMBER 29, 2023
FT Saw Strong Ad Revenues in 2022 The Financial Times saw total revenues grow by fiver percent in 2022, aided by its strongest year for ad revenues since 2015, Press Gazette reported this week. And a lot of this viewing is not taking place on connected TVs – 59 percent in July and 50 percent in August.
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