Smart-Hub
DECEMBER 22, 2023
This era witnessed the proliferation of banner ads and pop-ups, setting the foundation for a more interactive and engaging advertising experience. Real-time bidding (RTB) emerged as a revolutionary concept, allowing advertisers to bid for ad space in real time.
SODP
MAY 25, 2020
Non-intrusive branded messages that fit seamlessly into editorial content helped advertisers combat banner blindness and increase click-through rates significantly. . The evolution of native advertising has contributed to the growing popularity of this advertising method.
VideoWeek
SEPTEMBER 29, 2023
FT Saw Strong Ad Revenues in 2022 The Financial Times saw total revenues grow by fiver percent in 2022, aided by its strongest year for ad revenues since 2015, Press Gazette reported this week. And a lot of this viewing is not taking place on connected TVs – 59 percent in July and 50 percent in August.
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