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AdTech Ecosystem: Navigating Trends and Insights 

Smart-Hub

This category includes websites, apps, and other digital platforms that offer spaces for advertisers to showcase their content to a diverse audience. Ad Networks Ad networks act as intermediaries, connecting advertisers with a multitude of publishers.

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Examples of Clever Native Ad Campaigns 

SODP

Non-intrusive branded messages that fit seamlessly into editorial content helped advertisers combat banner blindness and increase click-through rates significantly. . While helping advertisers boost their revenues, native ads also support quality journalism.