InMobi

MAY 4, 2020

Connected TV (CTV) is the latest area of hyper growth in digital advertising. For context, first consider the broader shift that made users today spend more time on mobile (and, by extension, apps) than on any other screen. But mobile apps cannot replicate the intuitive large screen experience of watching videos.

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Viewability Audience Entertainment Mobile Ads 52

Martech

JUNE 8, 2022

The perfect storm has been brewing around digital identity for some time. According to mobile analytics company Flurry, the stats are now equally challenging for mobile ad targeting, with only 18% of Apple users opting in for app-level tracking. What do these changes mean to you? So, what do all these changes mean to you, the marketer?

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Clearcode

JULY 3, 2023

What is your definition of the metaverse? Companies and agencies are increasingly paying attention to the possibilities of in-game advertising within the metaverse. Ideas, budgets, and requirements are growing alongside the development of this new channel. The Questions Covered In the Video What does Super League do?

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Digiday

JUNE 8, 2022

For Gannett, the publisher of USA Today and 230-plus local news sites, this strategy is coming in the form of its new Pulse product, which launched in January and integrates three-question surveys in the body of articles that readers are prompted to answer as they scroll down the page. Micro-surveying at scale. How many stories did you read?

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Adtelligent

OCTOBER 6, 2021

Combining this with the need for brands and online entrepreneurs to adjust to the changing digital landscape, we can comprehend why the programmatic advertising market has grown by 24.9% Here are some of the main benefits of SSP for publishers: More control over your inventory. to reach $14.2 billion in 2020. to reach $14.2

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Single Grain

MAY 11, 2023

How Are These Benefits of Advertising Online Useful for Your Brand? Combined with the advertising benefits we’re about to cover, a stable and clean website is critical in selling your brand to online users. If your brand already has a website, the next wise and logical step is to point your target market to it through advertising.

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Advertising Retargeting Impressions CPC 52

Single Grain

JULY 19, 2019

Many new digital marketing trends and strategies are evolving in the current high-tech, Internet-connected era, which means that businesses need to use them to succeed in their efforts because what worked for you last year may not work (as well) this year. Click here to download it for free right now! Get A Free Consultation.

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