Remove body
article thumbnail

The Latest CMA Report Brings New Privacy Concerns to Google’s Cookie Deprecation Plans

Adweek

These tools are called the Privacy Sandbox and the CMA, a regulatory body that must. -based Competition and Markets Authority sufficient time to review the cookie-replacement tools it's developing.

Cookies 201
article thumbnail

YouTube Signs Up to Ipsos Measurement for UK Online Viewing

VideoWeek

” Ipsos iris is endorsed by UKOM, the UK body that governs the industry standard for online audience measurement across PC, tablet and smartphone. This integration asserts our commitment to delivering market-leading measurement solutions.”

article thumbnail

The Industry Reacts: Google Pushes Back its Cookie Deadline Once Again

VideoWeek

Assessments by governing bodies like those of the UK’s Competition and Markets Authority and the IAB Tech Lab have left observers with more questions rather than clarity on how to take action. Few have tested it and they’re all waiting for more reviews on who else has done it, how they’ve done it, and with what degree of success.

Cookies 52