OpenX

AUGUST 8, 2023

Supply-side targeting is a growing element of a larger media-buying strategy that sits within the DSP, where workflow, measurement and more layered targeting still live. With supply-side targeting, buyers get closer to their audience, getting higher match rates and more scale — not to mention more transparency.

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SODP

JULY 25, 2023

Of all the online advertising tools and technologies that have emerged, supply-side platforms (SSPs) arguably remain some of the most important for digital publishers. SSPs, along with demand-side platforms (DSPs) and ad exchanges , have transformed the advertising industry — making it more automated, efficient and data-driven.

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OpenX

JULY 21, 2023

Here are the highlights from our Supply-Side Targeting: Demand Addressability From Your Media panel. The SSP and the Buy Side Matt noted that the role of the SSP is changing to satisfy buyers’ interest in identity. Ash pointed out that embedding more closely with the supply side helps increase accountability.

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AdPushup

OCTOBER 19, 2022

Find the 15 best Supply-Side Platforms for publishers in 2023. supply-side platforms (SSPs). These platforms are the best to monetise your digital advertising. During a survey carried out in the second half of 2021 among U.S. publishers, it was found that they used, on average, 5.4 The number has been decreasing.

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Ad Tech Daily

MARCH 3, 2023

The arrangement will help optimize supply chain consistency and financial and operational transparency via direct connection to FreeWheel’s premium video supply clients.

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AdPushup

OCTOBER 19, 2022

Find the 15 best Supply-Side Platforms for publishers in 2023. supply-side platforms (SSPs). These platforms are the best to monetise your digital advertising. During a survey carried out in the second half of 2021 among U.S. publishers, it was found that they used, on average, 5.4 The number has been decreasing.

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Automatad Inc.

NOVEMBER 23, 2023

Share Tweet Share Supply-side platforms (SSPs) are indeed your money-making sidekick as a publisher. This blog is the ultimate guide on supply-side platforms (SSPs). What Are Supply-Side Platforms? How Different Is a Supply-Side Platform from a Demand-Side Platform?

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Adweek

APRIL 10, 2024

A publisher received this news in February from one of its supply-side platforms, but neither the publisher nor the SSP knew why. "Some brands are blocking your website."

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Advertising 260

Adweek

SEPTEMBER 18, 2023

Despite the industry's efforts, low-quality supply continues to be a regular component of the programmatic supply chain, according to July's Jounce Media report, which found that top supply-side platforms (SSPs) often sell as much inventory from premium publishers as sub-premium.

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YieldBird

JUNE 27, 2023

Supply Side Platforms (SSPs) have emerged as crucial tools for publishers, offering automated solutions to connect inventory with demand sources. Demand partners When considering a Supply Side Platform, it is crucial to evaluate its relationships with demand partners, including ad networks, agencies, and advertisers.

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YieldBird

JUNE 27, 2023

Supply Side Platforms (SSPs) have emerged as crucial tools for publishers, offering automated solutions to connect inventory with demand sources. Demand partners When considering a Supply Side Platform, it is crucial to evaluate its relationships with demand partners, including ad networks, agencies, and advertisers.

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Exchange Wire

NOVEMBER 2, 2022

The post Hivestack Expands Business in Brazil by Signing New Supply Side Partner (SSP) RZK Digital appeared first on ExchangeWire.com.

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Adweek

JUNE 19, 2023

Yahoo is letting advertisers buy publisher inventory directly from its demand-side platform via a new product called Backstage, the tech company's answer to the industry movement toward supply-path optimization, Yahoo executives exclusively shared with Adweek.

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Exchange Wire

AUGUST 17, 2022

Pixalate, the global market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the July 2022 Supply-Side Platform (SSP) Global Market Share Rankings for both Connected TV (CTV) and mobile in-app. The rankings [.].

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Adweek

OCTOBER 30, 2023

The programmatic advertising industry has lately publicly rallied around cleaning up the ecosystem, championing quality over quantity: fewer spammy websites, fewer supply-side platforms and fewer resellers.

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Ad Tech Advertising 298

Exchange Wire

JUNE 14, 2022

AdPlayer.Pro, an international provider of advanced outstream video advertising solutions, reports the expansion of the company’s partnerships on the supply side. The post AdPlayer.Pro Video Ad Tech Company Signs New Partnerships on the Supply Side appeared first on ExchangeWire.com.

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Adweek

FEBRUARY 1, 2024

The supply-side platform's (SSP) Cookieless Deal Library, launching Thursday, is a self-serve tool that lets buyers access more than 1,000 different deal IDs (from dozens of data.

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Cookies 231

Exchange Wire

JUNE 1, 2022

The post Hello Media Selects Hivestack as it’s Supply Side Platform (SSP) appeared first on ExchangeWire.com. Through this new partnership, Hello Media will [.].

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Adweek

NOVEMBER 15, 2023

Hero Media and AdTheorent are partnering to create a new demand-side platform (DSP) that aims to bring more programmatic technology to multicultural marketing.

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Audience Demand Side Platform Media Advertising 229

Exchange Wire

JULY 12, 2023

The post Grupo IMU Appoints Hivestack as its First Supply-Side Platform for Programmatic Digital Out-of-Home in Mexico appeared first on ExchangeWire.com. Via this integration with the Hivestack SSP, Grupo IMU is entering the [.]

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Exchange Wire

MARCH 1, 2023

The post <strong>Winkel Media Selects Hivestack as Supply Side Platform Partner for Programmatic Digital Out-of-Home</strong> appeared first on ExchangeWire.com.

Media 52

Media Ad Tech Retail 52

Admixer

AUGUST 6, 2020

The post SSP — What Is a Supply-Side Platform? Despite the slow adoption of programmatic in the developing markets, globally, publishers recognized the benefits of automatically selling their ad spaces through real-time auctions. A Guide for Publishers appeared first on Admixer.Blog.

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Ad Space Media Advertising Marketing 52

Adweek

APRIL 14, 2023

Publishers are finding they can improve sustainability through supply path optimization, the process where buyers and advertisers make the path from publisher to advertiser shorter and more efficient, according to discussions and interviews at the Green Media Summit in New York this week, hosted by supply-side platform Sharethrough.

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Media Advertising 249

Adweek

FEBRUARY 1, 2023

Supply-side platform Brand Advance, which focuses on linking supply from diverse media properties to advertiser demand, is giving advertisers the chance to measure and reduce the carbon footprint of their digital campaigns, thanks to its partnership with ad platform Good-Loop.

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Adweek

MARCH 1, 2023

Amid choppy economic waters for the advertising industry, supply-side platforms have been particularly challenged of late, with Yahoo shuttering its SSP and laying off more than 1,600 employees, SSP EMX filing for bankruptcy and layoffs at several firms.

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Ad Tech Advertising 262

Adweek

FEBRUARY 27, 2023

Fledge, part of Google's Privacy Sandbox suite of solutions intended to replace third-party cookies, is moving from a theoretical ad-tech framework to reality, according to new findings from demand-side platform RTB House. Fledge, or first.

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Adweek

JUNE 27, 2023

Earlier this month, supply-side platform Sharethrough removed MFA sites from all its. But, as with most of the problems within programmatic, the debate around MFA sites obscures the more important conversation: The proliferation, and continued transaction, of low-quality media.

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Advertising Conversion Media Ad Tech 224

Adweek

JUNE 6, 2022

The demand-side platforms of two ad-tech vendors, Yahoo and Amobee, have removed Google Open Bidding as a path of supply for their clients, sources tell Adweek, a decision that industry experts attribute to efforts toward supply-chain optimization and a growing movement to curb the influence of Google.

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Adweek

MAY 8, 2023

PubMatic is letting buyers purchase inventory directly from agencies and brands, without using demand-side platforms, via a new product called Activate. It's the latest ad-tech platform to recently release products driving supply-path optimization, aiming to make programmatic buying more efficient.

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Adweek

AUGUST 8, 2022

Kargo, best known as an ad-tech firm that offers software to connect publishers and advertisers, is more specialized than a typical supply-side or demand-side platform, with a focus on unique ad units and advanced features, a space known in the industry.

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Adweek

FEBRUARY 10, 2023

Yahoo is shutting down its supply-side platform and pivoting its ad-tech business to focus on its demand-side platform, CEO Jim Lanzone told Adweek Thursday. In the process, the company is laying off more than 20% of its total workforce and more than 50% of its ad-tech employees for a total of more than 1,600 people,

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Adweek

FEBRUARY 17, 2023

Supply-side platform EMX filed for bankruptcy. Corners of ad tech are having another rough few weeks. The following day, Yahoo said it was shuttering its SSP and laying off more than 50% of its ad-tech employees.

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Ad Tech 234

Adweek

FEBRUARY 1, 2023

OpenX, one of the ad-tech industry's biggest supply-side platforms, today announced that it's reached net zero greenhouse gas emissions after cutting its footprint by 96%.

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Ad Tech Marketing 234

Adweek

FEBRUARY 9, 2023

The ad-tech vendor EMX, along with its parent company Big Village, filed for bankruptcy Wednesday evening in the state of Delaware, the latest chapter in a long saga of financial challenges facing the supply-side platform.

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Ad Tech 228

Adweek

OCTOBER 6, 2022

Data-management platform Permutive is partnering with supply side platform PubMatic to make first-party publisher data more accessible to advertisers, Adweek has learned. The goal is to make the.

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Ad Tech Data Management Platform Advertising 204

Adweek

FEBRUARY 1, 2023

Between the lines With the deal, FreeWheel takes its first foray into the agency supply-side. Top line The partnership spans across connected TV, programmatic guaranteed and private marketplace deals that Havas Media purchases on behalf of its clients.

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AdExchanger

APRIL 2, 2024

Supply-side platforms can relate. In 1897, a newspaper mistakenly published Mark Twain’s obituary, despite the fact that Twain was still very much alive. When Twain read it, he is famously quoted as having remarked, “The reports of my death are greatly exaggerated.” Cutting to the quick The past decade has been tumultuous for SSPs.

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Advertising 108