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Top 3 defining trends that will shape brand experiences of the future

InMobi

This article first appeared on The Drum Over the last two years, advertisers across the globe have been trying to formulate a new playbook to keep pace with the dramatic changes observed in the consumer landscape. networked devices per capita.

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The WIR: Magna Forecasts Strong Growth in CTV Revenues, Sky Launches a Plug-In Version of Sky Glass, and Agencies Report Drop in Programmatic In-Housing

VideoWeek

Sky Stream will compete directly with rival telco Virgin Media’s own plug-in device – (confusingly) also called ‘Stream’ Advertisers Report Drop in In-House Programmatic Buying. Advertisers can reduce waste and help ensure that relevant ads are delivered to the right audiences across devices.”.

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