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A1 Group Partners with LotusFlare to Launch New Digital Service

Martech Series

LotusFlare , the provider of a cloud-native digital commerce and monetization service for communications and media service providers, announced it has partnered with A1 Group (A1 TAG), a European provider of digital services and communication solutions, to launch re:do, a new stand-alone digital network service brand.

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ZenPrivata Launches Privacy Observatory 2.0 – Privacy as a Service Platform

Martech Series

An August 2022 PWC survey of 722 executives across public and private companies in sectors including industrial products, consumer markets, financial services, technology, media and telecom, health industries and energy found that fully 40 percent cite cyber as their number-one business risk.

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The WIR: Channel 4 Privatisation Plans Set to be Shelved, RTL Revenues Up 18 Percent Despite TV Ad Struggles, and Job Cuts and Ad Campaign Pauses Hit Twitter

VideoWeek

Many across the industry, not least Channel 4 CEO Alex Mahon, argued that privatisation would do more harm than good, while also compromising Channel 4’s ability to fulfil its remit as a public service broadcaster. Instagram Rolls Out Reels Product Tagging API. Top Stories. Channel 4 Sale Plans Set to be Scrapped. Warner Bros.

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The WIR: TikTok Introduces Paywalled Long-Form Content, UK Unveils its GDPR Replacement, and Publishers’ Online Video Revenues Fall

VideoWeek

The Week in TV PSB Future is a Broadcast/Online Hybrid, Says EBU Tech Chief A mixture of broadcast and online technologies can futureproof public service media, European Broadcasting Union (EBU) tech chief Antonio Arcidiacono wrote in the EBU’s tech-i magazine this week. The French media group also posted a full-year loss of €1.01

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9 call analytics platforms for marketing teams to consider

Martech

Whisper messages, automated tagging, wrap-up panels and call scoring for efficient communication and follow-up. with Invoca’s first-party JavaScript website tag. British Telecom, Immobiliare.it, LaCentrale Group, REA Group and Zoopla. A screenshot of Infinity’s platform (via Infinity). Key customers include AutoTrader U.K.,

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42 Digital Marketing Trends You Can’t Ignore in 2020

Single Grain

Add location tags. Blockchain eliminates the digital marketing intermediary, builds trust by means of transparency, drives public accountability and offers benefits for branding. It might even disrupt the digital duopoly of Google and Facebook by arming telecom companies with unprecedented data for ad services.”

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