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The Barkley Agency Finds A Niche in Marketing to Millennials

Fuel Lines

For agency’s, this is a great example on how to identify a niche and build a positioning of expertise. Agencies are historically bad at new business. As agencies grow, the more faceless they become. Agencies need to find ways to personallize their brand to help them stand out from their competition.

Agency 279
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What Is In-App Mobile Advertising and How Does It Work?

Clearcode

Introduced to the public in 2007, Google’s Mobile AdSense allowed websites optimized for mobile browsers to display the same ads as a regular website. These are app developers and agencies who are responsible for designing mobile ads, coming up with a campaign strategy, and then launching the ad campaign.

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The WIR: Altice Explores Teads Sale, Premier League Revamps Rights Auction, and UK Digital Publisher Revenues Show Continued Growth

VideoWeek

Roblox to Expand Advertising Network with Key Hire Roblox, an online gaming platform, is looking to open its advertising network to more brands and agencies. The company is also expanding its agency partner program, whose founding members include Dentsu and Vayner3. million (50.4 percent of the adult population), and The Sun 27.2