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How to map your selling process to the way your B2B customers buy: A case study

Martech

These industrial pumps are used in various industries that involve fluid handling, like chemicals, water management, aquariums, mining, pulp and paper, pharmaceuticals, steel, circuit boards, electronics and food and beverage. The SEO team emphasized phrases and word strings, which were more likely to indicate a serious need.

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Two indie media agencies tackle e-commerce in distinct ways, including via Amazon, Shopify, for a more full-funnel sync with consumers

Digiday

Working with clients including Elanco (a pet pharmaceutical firm backed by Eli Lilly, Bayer and Pfizer) and Epson, Stich and head of commerce strategy Bourke Kelley, agreed technological advances have helped enable some of what the agency is doing for clients, particularly in business-to-business (B2B) marketing. “We

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Why we care about compliance in marketing

Martech

Pharmaceutical advertising, even if as innocuous as a piece of conference swag with the brand name and logo of a drug featured on it, may need clearance from the FDA. Sometimes (though not always), PPC and backend SEO practices that use a competitor’s trademark can be deemed an infringement.

GDPR 130
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Amazon Advertising Case Studies: The Best E-Commerce Strategies

Single Grain

Dive Deeper: * E-commerce SEO for Product Pages: 15-Point Checklist to Boost Traffic and Sales * E-commerce Advertising Strategy: How We Doubled PPC Sales for ThinSlim Foods (with a 3X+ ROAS) Polar Polar is a sports technology company that creates innovative products for customers such as athletes and coaches.

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Geotargeting: How to Find the Right Customers for Your Brand

Single Grain

The Complete Guide to Local SEO. Another example is pharmaceutical companies , which have to abide by laws in different states regarding how they can advertise. 6 Ways Google AdWords Can Boost Your SEO Results. You can learn a lot by honing in on specific areas to target campaigns. 5 Great PPC Tools to Crush Your Competitors.

Banner 102
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How to Build a Powerful Marketing Funnel (Step by Step)

Single Grain

This roadmap usually consists of paid ads, social media, SEO, content marketing and many other channels. Here’s what a basic marketing funnel looks like: While the concept is simple enough, marketing funnels can be very complex for several reasons, including: There are many different marketing channels to choose from (paid ads, SEO, etc.).

Marketing 105