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Cookieless Advertising for Financial Services Marketers

Basis

Heading into 2024, financial services marketers are facing an unenviable list of challenges: from convincing people to borrow money at today’s record-high rates; to communicating product value and service expertise in an ultra-competitive market full of disruptors; to reaching and converting unbanked, underbanked, or alternative-banking customers.

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5 Programmatic Advertising Examples That Will Inspire Your Next Campaign

Smart-Hub

In the ever-evolving landscape of digital marketing, programmatic advertising has emerged as a powerful tool for businesses to reach their target audiences more effectively. In this blog post, we will delve into the world of programmatic advertising. SmartHub's Features Have No Limits!

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Improve Your B2B Programmatic Advertising Using Intent Data

PrograMetrix

Improve Your B2B Programmatic Advertising Using Intent Data. In the first part of our series on account-based marketing in 2021, we looked at five key trends in B2B marketing. A major advantage of moving more of your marketing into the digital realm is data. Related: State of Account Based Marketing in 2021.

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Top 6 Benefits of Programmatic Advertising

Single Grain

Reaching and engaging the right audience is essential for success in digital marketing. But with your target audience spending more time online than ever before, traditional marketing and advertising methods often struggle to keep pace with evolving consumer behaviors. Work With Us What Is Programmatic Advertising?

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Best Programmatic Advertising Agency: Top 6 Choices for 2022

Single Grain

Programmatic ads are one of the most efficient, cost-effective, customizable, and data-driven methods of buying paid media. By 2023, it's estimated that 91% of total digital ad spend will be on programmatic technology. We've curated this list of the top 6 programmatic ad agencies to make it easier for you to choose a reputable one.

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Modern Programmatic Monetization Strategies

Adtelligent

Numerous research shows that the time people spend online has increased significantly. Combining this with the need for brands and online entrepreneurs to adjust to the changing digital landscape, we can comprehend why the programmatic advertising market has grown by 24.9% What is programmatic advertising.

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What’s the difference between zero-party, first-party and third-party data?

Clearcode

That’s why marketers, advertisers, and agencies have started to invest in different data strategies to continue offering personalized advertising without relying on third-party data, which has been the standard approach in programmatic advertising. Zero-Party Data Examples How To Collect Zero-Party Data?

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