Martech Series

OCTOBER 20, 2022

Marketing Technology News: MarTech Interview with Greg Goldfarb, VP Commerce Products at GoDaddy. SpringServe’s advanced ad serving functionality including targeting and reporting are built into the Tiles format, giving publishers workflow efficiency. “We

Manufacturing 82

Manufacturing Display Advertising Entertainment MarTech 82

Martech Series

JANUARY 3, 2023

Engagement with shoppable ads featured in social media video (e.g., video viewed on YouTube, TikTok, and Facebook) is significantly higher than with shoppable TV ads (61% vs. 40%, respectively). Marketing Technology News: Australian MLOps Startup, Katonic.ai million Pre-Series A Funding. Doug Montgomery. . •

Conversion Rate 89

Conversion Rate Video Ads Retail Manufacturing 89

Martech

MAY 2, 2023

digital video ad spend grew at almost twice the rate of overall digital media in 2022, 21% versus 11% overall, according to the IAB. He added, “The video landscape has drastically changed, and ad-supported streaming is reaching a place of maturity. Get MarTech! Now is the time to get in the game.”

Retail 107

Retail Electronics Manufacturing MarTech 107

Clearcode

FEBRUARY 25, 2022

The HbbTV Association , which consists of broadcasters, Internet and technology companies, and device manufacturers, creates and manages the HbbTV standard to ensure that HbbTV is compatible across different devices and TV networks. Therefore, the viewer’s focus switches from the program the person is watching to the displayed ad.

Advertising 52

Advertising Ad Server Banner Geo targeting 52

VideoWeek

JULY 8, 2022

Equativ, the French ad tech business previously known as Smart Adserver, this week announced a strategic investment in video ad personalisation business Nowtilus. Nowtilus’ core server-side ad insertion functionality will be integrated into Equativ’s programmatic video ad tech stack.

Ad Tech 98

Ad Tech eCommerce Media Agency 98