article thumbnail

Marketing leads other sectors in generative AI acceptance

Martech

In all other sectors, from manufacturing to health care to legal services, uncomfortable consumers equaled or far outweighed those consumers who were comfortable with genAI. Sixteen percent were using it for public relations. Dig deeper: Why ChatGPT may be a blessing and a curse for agencies Get MarTech! Why we care.

article thumbnail

16 marketing automation platforms your organization should consider

Martech

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms.

Marketing 118