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GenAI is already telling your brand’s story — are you guiding it?

Martech

Our research shows that SEO best practices can help brands create content thats discoverable for Googles AI Overviews, increasing the chances of being featured in key real estate at the top of the most widely used traditional search engine. appeared first on MarTech.

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Browsi Announces Corporate Rebrand Reflecting Expansion Into Video and Becoming an All-in-One Ad Platform

Martech Series

With close to 10 billion monthly impressions, Browsi has established itself as the leading AI-driven company to empower publishers and content creators to gain control of their digital real estate. Marketing Technology News: MarTech Interview with Bogdan Carlescu, VP of Marketing at Creatopy.

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Precisely Strengthens its Location Intelligence Offering Through the Acquisition of Transerve

Martech Series

Transerve incorporates a simple, yet powerful, combination of geospatial artificial intelligence (AI), machine learning (ML) and geoprocessing that supports data democratization by making location analysis and data enrichment available to data-centric employees without requiring the need for geographic information system (GIS) expertise.

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Servian Founder Launches Video Intelligence Platform ‘Visualcortex’

Martech Series

Unlike camera-side or point solutions – which typically focus on one video analytics challenge per deployment – VisualCortex delivers a highly performant enterprise-grade platform to facilitate any real-time or historical video analytics use case. Marketing Technology News: MarTech Interview with Anatoly Sharifulin, CEO at AppFollow.

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Lyft introduces in-app ads as part of an expanded rider experience

Martech

The rideshare service partnered with ecommerce technology company Rokt, which uses machine learning intelligence and its network of advertisers to deliver the right ads to the right Lyft customers in-app. Get MarTech! The post Lyft introduces in-app ads as part of an expanded rider experience appeared first on MarTech.

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AI in Content Marketing

Martech Series

Marketing Technology News: MarTech Interview with Dan Silver, CMO at ZineOne. The Content Strategy tool from HubSpot uses machine learning to assist marketers in finding high-quality content ideas that convert efficiently and helps to verify those content ideas as quickly as possible. The possibilities are simply endless.

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9 call analytics platforms for marketing teams to consider

Martech

Below you will find a list of 19 call analytics vendors that we profiled in the latest MarTech Intelligence Report on enterprise call analytics platforms. The market is continually developing, and many vendors are investing heavily in AI and machine learning to expand the range of marketing and sales use cases for their solutions.