MNTN

MARCH 18, 2024

Much of this revolution was kickstarted by computers and programmatic buying ; today it’s being driven further by a popular advertising technique known as real-time bidding (RTB). But what is RTB and how does it work ? What Is Real-Time Bidding? How Does Real-Time Bidding Work? And is it right for your brand?

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Brid.tv

APRIL 19, 2024

Table of Contents [ hide ] Why Are Ad Analytics Important for Publishers What Should Quality Ad Analytics Have? Table of Contents [ hide ] Why Are Ad Analytics Important for Publishers What Should Quality Ad Analytics Have? What Should Quality Ad Analytics Have? That’s why ad analytics are indispensable.

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Smart-Hub

MARCH 8, 2022

The client-side and especially the server-side solutions of Prebid came to the ad tech scene with a big success since they enabled efficient header-bidding auctions. Prebid has introduced a revolutionary technology that enabled simultaneous bidding in unified actions that raised the efficiency of bidding tenfold.

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Clearcode

JULY 13, 2023

SSPs are crucial for publishers, facilitating real-time bidding for display, mobile, and video ads, advancing ad targeting, maximizing revenue, and offering in-depth analytics. Ad exchanges, on the other hand, serve as digital marketplaces, bridging the gap between ad buyers and sellers and making real-time transactions possible.

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Monetize More

MAY 30, 2023

Whether you’re an app developer or a web publisher, our comprehensive guide will help you navigate the competitive landscape and make informed decisions to optimize your mobile advertising strategy. Connects to multiple demand partners and improves app performance. Supports video, connected TV (CTV), in-app, and display formats.

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Digital Turbine

DECEMBER 14, 2022

Here’s an interesting paradox: 98% of Google Play revenue comes from free apps. In fact, in-app monetization is one of the most important factors app publishers must consider, with mobile games, in particular, seeing a massive upside. What does the app developer and ad monetization landscape in APAC look like?

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InMobi

NOVEMBER 14, 2019

What are the biggest mobile app monetization trends of 2019 and 2020? Based just on media coverage alone, in-app header bidding is definitely on the top of the list. But is in-app header bidding actually part of the average app monetization strategy today? What did our research reveal?

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Automatad Inc.

NOVEMBER 20, 2023

Share Tweet Share One truth that says all: “Premium inventories are always reserved for premium buyers and for direct deals.” What Is Preferred Deal? Either, as a publisher, you can invite your preferred buyers to the auction, or the advertisers might contact you to participate in the auction. How Does Preferred Deal Work?

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Automatad Inc.

FEBRUARY 7, 2022

With 70% of the top 10k US sites using header bidding in Q1 2022, Amazon takes the front seat as the preferred adapter and top header bidding partner. The Telegraph combined its two news apps to launch a new simplified app that helped the publisher increase its paid digital subscribers to 720,250 in 2021.

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InMobi

JULY 2, 2020

Here are the updates on what work InMobi has been doing over the past six months. 2) Making Emerging Channels Available Through InMobi Exchange InMobi launched connected television (CTV) apps on our exchange in Q1 and have seen good adoption. Performance DSPs especially have been among the biggest spenders on this supply.

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Brid.tv

AUGUST 23, 2022

Through these platforms, you can easily sell your ad inventory and insert ads into your OTT website or app to generate revenue. To help you out, let’s take a look at what OTT advertising platforms are exactly, their most important features, and which platforms to consider. hide ] What Is an OTT Advertising Platform? PubMatic 4.

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Monetize More

FEBRUARY 7, 2023

Third Party Cookies are set to go away in 2023, so what’s gonna replace them in digital advertising? So read on and find out what are the best replacements for third party cookies ! What are the best alternatives to third party cookies in 2023? Pubguru Header Bidding utilizes the biggest ID systems in-market.

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Monetize More

JUNE 17, 2022

Third Party Cookies are set to go away in 2023, so what’s gonna replace them in digital advertising? So read on and find out what are the best replacements for third party cookies ! What are the best alternatives to third party cookies in 2022? PubGuru Header Bidding. Distributed ID Systems. First party data.

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Adtelligent

OCTOBER 6, 2021

What is programmatic advertising. Programmatic advertising is the process of buying/selling ad inventory in real-time through automated bidding exchanges. If the recent pandemic has shown us anything, it is the crucial role of the Internet in our daily lives, work, and business ventures. to reach $14.2 billion in 2020. to reach $14.2

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InMobi

MAY 30, 2019

In-app header bidding and pre-bid solutions have gained traction as a workaround to this. Competition is Always a Good Thing In a header bidding auction, all inventory is made available to top advertisers and demand side bidders simultaneously.

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InMobi

MARCH 2, 2021

How are the winners decided, since the programmatic buying model is predicated on real-time bidding? Understanding The Two Main Types of Auctions: First Price and Second Price In both first price and second price auctions, multiple bidders participate by sending in their bid prices and the highest bid wins.

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Automatad Inc.

NOVEMBER 8, 2023

In the ad tech ecosystem, many publishers and advertisers use ad exchanges, and 994,727 companies use ad exchange software , but few can explain what an ad exchange is. It is a $600 billion question demanding a clear explanation of what it is, how it works, why publishers should use it, its benefits, and everything else.

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InMobi

DECEMBER 6, 2020

It’s a big leap for any supply-side platform (SSP) and the apps monetizing on the platform. With the world’s leading advertisers increasing their ad spends on mobile, there was a surge in brand and user acquisition demand dollars in the in-app space. Let’s take a deep dive. growth in revenue quarter-over-quarter.

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InMobi

FEBRUARY 5, 2020

Through discussion and debate, we were able to get a firm grasp on where the industry is headed, and determine what our key demand-side and supply-side partners want from us in the future. What about 2020? However, it can be exceedingly difficult for app publishers to collect these kinds of insights.

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Ad Monsters

DECEMBER 12, 2023

This has all been quite well documented in other sources, however, there remains widespread unfamiliarity with what replaces the third-party cookie (and non-partitioned local storage) for non-authenticated audience addressability in Google Chrome browsers and how publishers can participate in the testing beginning in 2024.

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Brid.tv

JUNE 14, 2023

But what is an ad exchange platform exactly? Table of Contents [ hide ] What Is an Ad Exchange? Ad Exchange vs. Ad Network — What Is the Difference? What Are the Benefits of Ad Exchanges for Publishers? What Are the Benefits of Ad Exchanges for Publishers? What to Look for in an Ad Exchange?

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Monetize More

OCTOBER 4, 2022

What better way to do that than to refresh content already created, around holidays and popular topics in the previous Q4. For example, if a user searches for “gift ideas” on an e-commerce site, that user will see several different products displayed alongside the search results depending on what is being advertised at that time.

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Brid.tv

NOVEMBER 1, 2022

But first, let’s start with the basics and learn more about what programmatic advertising is and how it works. But first, let’s start with the basics and learn more about what programmatic advertising is and how it works. hide ] What Is a Programmatic Advertising Platform? What Is a Programmatic Advertising Platform?

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Brid.tv

JUNE 26, 2023

Table of Contents [ hide ] What Is a Video Ad Network? What to Look for in a Video Ad Network? PropellerAds Gain Access to Premium Demand With TargetVideo FAQ What Is a Video Ad Network? They negotiate all the terms with buyers, including audience targets and cost per impression. What to Look for in a Video Ad Network?

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Automatad Inc.

APRIL 6, 2022

The Financial Times launches an affordable app called FT Edit. Data of visitors to a website or domain is shared across the internet, enabling buyers to purchase it from domains it didn’t originate in – furthering a feeling of being tracked across the web. Google begins origin trials for its Privacy Sandbox proposal.

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Brid.tv

JUNE 14, 2023

But what is an ad exchange platform exactly? Table of Contents [ hide ] What Is an Ad Exchange? Ad Exchange vs. Ad Network — What Is the Difference? What Are the Benefits of Ad Exchanges for Publishers? What Are the Benefits of Ad Exchanges for Publishers? What to Look for in an Ad Exchange?

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InMobi

JANUARY 16, 2019

What are First Price Auctions, and how do they compare to other programmatic in-app advertising auction mechanisms? As an ad tech bidding strategy, what are the advantages and disadvantages of the first price auction bidding model? So if they bid $10 and they win, they will pay $10.

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Monetize More

OCTOBER 18, 2022

Video ads help advertisers deliver creative storytelling and connect with audiences. It’s no wonder why more advertisers are embracing video. In 2021 alone, revenue from video marketing reached over $27 billion. Video as spend has already crossed over $50 billion as of 2022 and this will only go up. Rewarded Video Ad Formats.

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MediaFuse

NOVEMBER 14, 2016

With the seemingly endless amount of header bidders, ad exchanges, SSPs, RTBs, and ad network’s out there, all of which promise publishers “the world,” it takes a very savvy ad ops team to efficiently manage these various revenue streams. Publishers don’t always know their buyers or at what price inventory will be sold.

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Lemonads

JANUARY 3, 2021

What is OpenRTB (open Real-time-bidding)? First, let’s take a step back and see what Real-time Bidding (RTB) truly is. RTB is mainly a way of transacting media that allows an individual ad impression to be put up for bid in real-time. Check our other article which covered all about what RTB is and how it works!

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InMobi

FEBRUARY 13, 2019

Watch Our Whiteboard Video on Bid Shading Today, to determine the winner of an in-app programmatic auction, bid shading is becoming an increasingly common way to determine the final price paid of the demand-side platform (DSP) winning the auction. That’s because they end up paying what they bid.

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InMobi

NOVEMBER 23, 2021

It has been nearly six months since Apple started enforcing App Tracking Transparency (ATT) changes with their iOS 14.5 Since the release, we have seen buyers, publishers and ad tech ecosystem partners pivot and adapt to these changes in various ways. Similarly, opt-in rates vary between apps within the same category too.

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Clearcode

APRIL 26, 2022

The programmatic advertising industry can be hard to understand; there’s specific terminology, a whole bunch of initialisms, and dozens of AdTech platforms. To help you make sense of it all, we’ve created a list of resources where you can find answers to your questions. The video covers the follow topics: A run down on the key terms.

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Automatad Inc.

MARCH 8, 2022

Buyers can buy against these labels through their partnered DSPs using existing Prebid’s header bidding integrations for OpenRTB. Buyers should, however, have a DSP that supports the spec. The taxonomy is intended to replace a lot of the digital exhaust within a bid request,”. named European Unified ID.

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Smart-Hub

JANUARY 23, 2023

So, what is programmatic advertising? RTB stands for Real Time Bidding. But a programmatic is not always RTB because algorithmic selling of ads is also possible without real-time bidding. But a programmatic is not always RTB because algorithmic selling of ads is also possible without real-time bidding.

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Smart-Hub

JANUARY 4, 2023

What is White Label ad exchange? Who is SmartHub for, and what results does it bring to its clients? What does SmartHub do? What is a White Label ad exchange? Which SmartHub`s features and capabilities help programmatic businesses in getting great ROI and revenues? Who is SmartHub for? It is prebuilt.

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InMobi

APRIL 23, 2019

The mobile app economy has never been hotter. In 2018, people spent over $71 billion on apps , and downloaded apps 113 billion times worldwide. On the monetization front, in-app advertising remains ascendant. While mobile in-app advertising is growing, not everyone is cashing in. There are a few.

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