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eCommerce Product Trends for 2022

Ad Wisey

In the last two years, as many businesses were restricted by lockdowns and quarantines, consumers turned to online eCommerce sites and online marketplaces to purchase practically all kinds of products, including groceries, healthcare products, clothing and accessories, and even exercise equipment. . Impact of marketplaces. Kitchen Step Stool.

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Aveda, Consumer Reports and Harry’s are winners of the 2022 Greater Good Awards

Digiday

For the Mental Health category, men’s shaving and personal care marketer Harry’s claimed the award for its ongoing partnership with The Trevor Project (TTP), an organization focused on mental healthcare for the LGBTQ community. Merkle & Stop The Traffik – Using machine learning to prevent Human Trafficking. Anti-Violence.

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Governing AI: What part should marketing play?

Martech

If you have an artificial intelligence program, you also have a committee, team, or body that is providing governance over AI development, deployment, and use. Because the most common AI model in marketing is machine learning, marketers need to watch for model drift. If you don’t, one needs to be created.

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What You Need to Know About AI Regulation in Content Creation

Single Grain

In a new era where artificial intelligence is increasingly becoming a cornerstone of digital strategy, questions around AI regulation, especially in highly sensitive sectors like healthcare and finance, are growing louder. Government Oversight The risk of misinformation has led to calls for stricter regulations on AI-written content.

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Katie Robbert: Spotlight on the expert

Martech

Before Trust Insights, she built and grew multi-million dollar lines of business in the marketing technology, pharmaceutical, and healthcare industries. And he was experimenting with machine learning and AI. I remember sitting in interviews for new roles, and my boss at the time told me, “You need to soften your body language.