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Are these email subject lines deceptive, clever copywriting or bad data at work?

Martech

You could even face fines or other legal action under laws like CAN-SPAM in the United States, Canada’s Anti-Spam Law (CASL), the EU’s General Data Protection Regulation (GDPR) and the UK’s Privacy and Electronic Communications Regulations. FWD: Your exclusive FREE SHIPPING notification. Did you forget something?

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IP Address Targeting: Privacy Myth or Marketing Must?

Ad Monsters

With third-party cookies more or less deprecated, Google must be concerned that its advertising clients will jump ship, and it is offering this as a way to keep them. GDPR explicitly lists IP addresses as personal data , as do the EU’s Data Protection Directive and the Article 29 Working Party. In the U.S.,

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Ad Revenue Under Attack? Fight Back With The New Traffic Cop API

Monetize More

Copy your API key, make a curl Call to test, and ship your integration. This privacy-first approach ensures you and your users remain protected and helps you comply with regulations like GDPR and CCPA. Custom Logic: You decide what to do with the score. The power to block, warn, reroute, or simply log is entirely in your hands.

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Happy Ever After or a Deal with the Devil? Why Ten-Year Ad Tech Contracts Set a Dangerous Precedent

Ad Monsters

From the rise of programmatic advertising to privacy regulations like GDPR, each major change caused ripple effects that shook up how publishers and advertisers operate. Anyone locked in with Turn would have had no choice but to wait for the ship to fully sink before disembarking.

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Decodable Ships Additional Enterprise Readiness Features for Real-Time Data Streaming Built on Apache Flink

Martech Series

Reliability and security—SOC2 Type II and GDPR compliant, the Decodable platform is architected for reliability and security, with safety and privacy protocols built in. Fully managed SaaS with serverless architecture—Decodable works with any cloud setup, giving you all the choice and flexibility you need.

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The WIR: Criteo Slapped with €40 Million GDPR Fine, Omnicom Goes on an AI Offensive, and RTL Pushes into Programmatic for Addressable Inventory

VideoWeek

In this week’s Week in Review: As the industry heads to Cannes, Criteo gets a GDPR fine, Omnicom goes all out on AI, and RTL announces new programmatic partnership for addressable inventory. The CNIL’s decision has been reviewed by all other European data controllers, and all agree with the decision.

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What is identity resolution and how are platforms adapting to privacy changes?

Martech

For example, a pure online organization may rarely use postal addresses and is likely to have lower-quality address data than an organization that relies on fulfillment to a physical shipping address. Marketers with customers in the European Union have had to comply with GDPR since May 2018. Identity graph.