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IP Address Targeting: Privacy Myth or Marketing Must?

Ad Monsters

With third-party cookies more or less deprecated, Google must be concerned that its advertising clients will jump ship, and it is offering this as a way to keep them. GDPR explicitly lists IP addresses as personal data , as do the EU’s Data Protection Directive and the Article 29 Working Party. In the U.S.,

Marketing 102
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Are these email subject lines deceptive, clever copywriting or bad data at work?

Martech

You could even face fines or other legal action under laws like CAN-SPAM in the United States, Canada’s Anti-Spam Law (CASL), the EU’s General Data Protection Regulation (GDPR) and the UK’s Privacy and Electronic Communications Regulations. FWD: Your exclusive FREE SHIPPING notification. Did you forget something?

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Decodable Ships Additional Enterprise Readiness Features for Real-Time Data Streaming Built on Apache Flink

Martech Series

Reliability and security—SOC2 Type II and GDPR compliant, the Decodable platform is architected for reliability and security, with safety and privacy protocols built in. Fully managed SaaS with serverless architecture—Decodable works with any cloud setup, giving you all the choice and flexibility you need.

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The WIR: Criteo Slapped with €40 Million GDPR Fine, Omnicom Goes on an AI Offensive, and RTL Pushes into Programmatic for Addressable Inventory

VideoWeek

In this week’s Week in Review: As the industry heads to Cannes, Criteo gets a GDPR fine, Omnicom goes all out on AI, and RTL announces new programmatic partnership for addressable inventory. The CNIL’s decision has been reviewed by all other European data controllers, and all agree with the decision.

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What is identity resolution and how are platforms adapting to privacy changes?

Martech

For example, a pure online organization may rarely use postal addresses and is likely to have lower-quality address data than an organization that relies on fulfillment to a physical shipping address. Marketers with customers in the European Union have had to comply with GDPR since May 2018. Identity graph.

Cookies 122
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How Georgia-Pacific connects with customers on retail media networks

Martech

We were keeping an eye on third-party deprecation very early on because there were a lot of regulations coming up, like GDPR. Q: Once you saw the success of waiving shipping fees, how did your retail media partnerships evolve from there? We were looking at direct-to-consumer to test products and to collect first-party data.

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Everything You Need to Know about Marketing Compliance for 2021

Single Grain

Take, for example, the European Union-based General Data Protection Regulation ( GDPR ) that took effect in May 2018. Dive Deeper: The Email Marketer’s 4-Step Guide to GDPR Compliance. The retailer also “failed to refund consumers for items that were never shipped.” How to Build a Compliance Team.