Automatad Inc.

MARCH 20, 2024

Viewable impressions are demanded from the buy side and are being considered for measurement and analytics. vCPM is an advertising metric that stands for Viewable Cost Per Mille or viewable cost per thousand impressions. However, advertisers now seem to be more inclined towards vCPM as it promises for viewable impressions.

Viewability 52

Viewability CPM Impressions Fill rate 52

Brid.tv

DECEMBER 14, 2022

There are several common payment models for mobile advertising : Cost per mille , also known as CPM , calculates the price of an ad per 1000 impressions. Marketplace allows publishers and app developers to create a stable, reliable source of income by providing high-quality ad demand with high fill rates. Automated Reporting.

Non-Profit 85

Non-Profit Video Ads Ad Inventory Fill rate 85

Monetize More

JUNE 8, 2022

RPS looks into critical factors impacting site monetization like ad viewability, fill rate, refresh rate, ad density, page speed, etc. Compared to RPMs, RPS can be a more helpful measurement for publishers that use rich media, videos, or other features that lead to multiple pageviews per session. Get started here.

Header Bidding 52

Header Bidding Viewability Fill rate Ad Inventory 52

Brid.tv

AUGUST 23, 2022

Some of the trackable metrics your chosen OTT advertising platform should have include fill rates, plays, impressions, CTR, and so on. Rich Selection of Video Ad Formats. The popular advertising platform PubMatic boasts over 400 billion impressions and almost 1.5 Yield Optimization Tools. Automated Reporting.

Header Bidding 98

Header Bidding Advertising Ad Exchange Video Ads 98

Brid.tv

SEPTEMBER 26, 2022

The platform boasts high ad fill rates , AI-powered ad optimization tools, omnichannel monetization (including websites and mobile apps), ad safety features, and a variety of ad formats. The platform maintains a constant high level of ad demand, which also translates to high fill rates. Bing Network.

Ad network 52

Ad network CPC CPM CPA 52

Brid.tv

NOVEMBER 22, 2022

Supported Ad Formats Minimum Traffic Banner Ads Instream Video Ads Interstitial Video Ads In-App Video Ads Rich Media Ads 100,000 Monthly Users. Supported Ad Formats Minimum Traffic Banner Ads Instream Video Ads Native Ads Playable Ads Rich Media Ads Interstitial Ads Carousel Ads N/A. Marketplace.

Header Bidding 52

Header Bidding Banner A/B Testing Video Ads 52

Automatad Inc.

DECEMBER 1, 2023

This kind of ad will cover the full screen and create a lasting impression on the audience, through which you can increase your ad viewability rate. Although they may be disruptive, they have higher viewership rates as users get attracted by the ad and continue to watch despite the skip option with the video.

Video Ads 40

Video Ads Non-Profit CPM Viewability 40

Brid.tv

NOVEMBER 25, 2022

This will increase the chances of higher ad fill rates , as more demand sources will bid on each impression. Knowing how well an ad is performing is key to optimizing ad yield and getting the most out of every impression. In other words, by diversifying ad types, publishers can ensure higher revenue. Ad Demand.

Header Bidding 52

Header Bidding Ad Server Video Ads Ad Exchange 52

Brid.tv

JUNE 26, 2023

They negotiate all the terms with buyers, including audience targets and cost per impression. Most of these platforms are tailored toward publishers and offer multiple tools to help with video performance tracking , boosting fill rates, and increasing video revenue. What to Look for in a Video Ad Network?

Ad network 40

Ad network Video Ads Header Bidding CPM 40

Brid.tv

JULY 9, 2023

Ad Analytics — To keep track of ad performance and optimize campaigns accordingly, publishers need reliable ad analytics with metrics such as fill rates , plays, impressions, CTR, and preferably real-time video analytics.

Header Bidding 52

Header Bidding Advertising Ad Exchange Ad network 52