Monetize More

JANUARY 18, 2023

The goal of the Publisher was to build a web property that contained intriguing, entertaining and useful content to attract an audience the advertiser would want to reach with their marketing campaigns. You can also watch this video from the IAB to learn more about Real Time Bidding.

Advertising

Single Grain

AUGUST 3, 2023

You should devote your display ad dollars to more than social media apps: 59% of Gen Zs use their mobile phone to access entertainment , with YouTube (and not TikTok!) After entertainment, Gen Zs use apps to play games and even do their homework. There are multiple display ad formats you can use on all these apps.

Display Advertising

Flashtalking by Mediaocean

AUGUST 17, 2022

“While Mediaocean continues to invest in new capabilities for delivery and measurement in the CTV and video space, we are also deeply committed to advancing creative production and creative management capabilities as well,” said John Nardone, President of Mediaocean.

A/B Testing

Monetize More

JUNE 20, 2023

Google AdMob Google’s AdMob is one of the best mobile gaming ad networks around, due to its many customizable ad formats that feature in-game messaging, push notifications and a variety of video ads. With AdMob, your ad units get to be sold to the highest spending bidders.

Ad network

Monetize More

SEPTEMBER 22, 2022

Google’s AdMob is one of the best mobile gaming ad networks around, due to its many customizable ad formats that feature in-game messaging, push notifications and a variety of video ads. With AdMob, your ad units get to be sold to the highest spending bidders.

Ad network

Single Grain

JULY 19, 2023

For users to better find your ads, include product tags in your post. This Sephora ad is a great example. Trend #5: Short-Form Video Ads Short-form video is one older trend that isn’t slowing down. They allow users to access entertainment or information without committing to a full-length video.

Media

Single Grain

JUNE 19, 2023

You may be surprised to learn that the arts and entertainment sector produces the highest CTR of any industry on Google Ads: As stated previously, Google has different types of advertising to promote your brand and products/services. With Google Ads, you can attract leads looking for product information.

Retargeting

Adtelligent

OCTOBER 6, 2021

DMPs are usually integrated with demand-side platforms (DSPs) on the advertiser’s side or supply-side platforms (SSPs) on the publisher’s side and ad exchanges to take full advantage of the ad inventory available. Video ad format continues to gain popularity and attract advertisers and publishers alike.

Header Bidding

Single Grain

JUNE 5, 2023

User Guiding ) 34.68% of advertised video game consoles are second-hand. User Guiding ) Work With Us Video Advertising Statistics 80% of internet content was video in 2022. Influencer Marketing Hub ) 91% of internet users want more video content. Live Your Message ) 45% of consumers want more video content.

Advertising

VideoWeek

JULY 18, 2022

” Dentsu still predicts a strong year for video – forecasting digital video ad spend growth of 23.4 Meanwhile television ad spend growth is expected to sit at 3.6 percent, and broadcaster video on demand (BVOD) is up by 16.0 BBC Appoints Kalpna Patel-Knight as Head of Entertainment.

Media

VideoWeek

AUGUST 4, 2023

AdSmart, Sky’s addressable TV advertising platform, then delivers the ads into relevant households across live and on-demand content. Sky Media said seven search behaviour categories are available at launch: Home & Garden, Travel, News, Job & Education, Arts and Entertainment, Games, Pets and Animals.

Media

VideoWeek

DECEMBER 13, 2024

This partnership is part of our continuing strategic approach to maximise reach and viewing opportunities for audiences, wherever they choose to watch, alongside the successful and thriving ITVX, and our market leading commercial TV channels,” said Kevin Lygo, Managing Director, ITV Media and Entertainment.

Ad Tech

VideoWeek

FEBRUARY 24, 2023

“That needs a lot of data analysis and machine learning. ” Microsoft Tests Ads in AI-Powered Bing Results Microsoft has held talks with ad agencies over plans to insert ads into its Bing AI search results, according to Reuters. That’s what we are.”

Retail

YieldBird

JANUARY 31, 2025

Growth of video and CTV (Connected TV) new video ad formats are attracting larger advertising budgets. Changes in requirements and rules for in-stream video ad placements. – As AI and machine learning continue to evolve, they will drive automation, personalization, and smarter ad targeting.

Header Bidding

VideoWeek

JANUARY 10, 2025

Makes CTV Move with Machine Learning-Driven Auctions EX.CO, an online video platform, is expanding its ad server to support auctions in connected TV and digital OOH, the video tech firm announced on Monday. The GenAI 3.0

Demand Side Platform