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Programmatic advertising trends to watch in 2024

illumin

Cross-channel and omni-channel ads are essential to programmatic advertising In 2024, there is going to be a rise in cross-channel and omni-channel programmatic advertising. Brands need to utilize various channels, including mobile, video, display, and voice ads, to reach customers as they consume entertainment on different devices.

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The Latest Ad Trends That Marketers In the Know Need to Know

MNTN

CTV spend is expected to account for two-thirds of all growth in the video market this year (including linear TV). By 2026, it’s projected to account for nearly a quarter (23.9%) of video ad spend worldwide at $46.3 To recap, that’s $10 billion in just two years — and there are no signs of slowing.

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Why Do Companies Want to Build Their Own RTB Bidder or DSP

Clearcode

Players from various industries, such as retail, media and entertainment, telecommunication, and gaming, are deciding to build their own DSP. A demand-side platform (DSP) is an AdTech platform for ad buyers, such as brands and ad agencies to purchase ad inventory on an impression-by-impression basis.

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The WIR: Channel 4 Launches New Digital-First Brand, Snapchat Signals Further Advertiser Pullback, and Uber Announces Video Ad Plans

VideoWeek

Uber Opens Ad Division with Focus on Video Ads. Ride hailing app Uber has made a long awaited expansion of its ad offering, opening up a dedicated ad division and unveiling a new video ad offering. Quora Launches Video Ads. ” Meta Shutters Instant Articles.

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2023 Programmatic Advertising For Dummies: Key Terms, Examples & Trends Explained

Monetize More

The goal of the Publisher was to build a web property that contained intriguing, entertaining and useful content to attract an audience the advertiser would want to reach with their marketing campaigns. You can also watch this video from the IAB to learn more about Real Time Bidding.

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5 Sales Funnel Stages Explained (+Examples & Strategies)

MNTN

They may have seen video ad campaigns, social media posts, offline ads, or any other marketing messages that resonated with them enough to convince them to learn more about your brand. But after a few rough nights of tossing and turning, your ad starts appealing to their needs.

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13 Display Advertising Trends You Can’t Ignore in 2024

Single Grain

You should devote your display ad dollars to more than social media apps: 59% of Gen Zs use their mobile phone to access entertainment , with YouTube (and not TikTok!) After entertainment, Gen Zs use apps to play games and even do their homework. There are multiple display ad formats you can use on all these apps.