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Email Marketing Recommendations, CTV Benefits, & More | Weekly Marketing News

MNTN

The world of marketing can sometimes feel like it moves at the speed of light. In digital marketing news, it’s important to know what works when seeking to reach consumers online. 8 Machine Learning Examples From Brands To Inspire Digital Marketers – Machine learning is making waves in the digital marketing world.

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Passendo Appoints Harry Charalambous As Head Of Demand & International Growth

Martech Series

The latest appointment follows a spate of new hires at the Copenhagen-based in-email advertising disruptor. Award-winning email ad server and SSP Passendo has appointed Harry Charalambous as Head of Demand & International Growth to help shape its go-to-market strategy globally.

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The Washington Post invests in climate coverage as its team expands to over 30 journalists

Digiday

The large majority will likely see [content] in a newsfeed, and the ability to communicate visually and quickly is critical,” he said in an email. Advertiser support for climate coverage. Last year, publishers were seeing increases in advertiser requests for climate and sustainability content.

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Guidelines for Negotiating Online Advertising Arrangements

All About Advertising Law

Advertisers should require, at a minimum, that agencies receive only a tailored license grant to use such content or associated rights. Require the agency to comply with any specialized industry rules generally applicable to the planned advertising tactics or the particular industry in which the advertiser operates or competes.

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6 Proven Advertising Strategies for Online Success

Single Grain

When it comes to advertising strategies, an important question that marketers ought to ask themselves is: “How do I make my brand stand out online amid the competition?” With how digitized our world is, online advertising has become increasingly saturated. Get My Free Marketing Plan What Is an Online Advertising Strategy?

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7 Split Test Strategies You Won’t Regret Running

Single Grain

Work With Us 7 Split Tests You Should Run A split test, also known as an A/B test or split-run testing, is an experimentation method used in various fields, particularly in marketing, web development and user experience optimization. In the first step, collect basic information such as the customer’s name and email address.

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Best Ecommerce Consulting Agency: Our Top 5 Picks for 2022

Single Grain

There are definitely plenty of opportunities for entrepreneurs hoping to take advantage of the e-commerce market, but there’s a lot of competition, too. An ecommerce consulting agency is a marketing firm with extensive experience in and knowledge of the online retail space. Get My Free Ecommerce Marketing Plan.