2021

Remove how-to-drive-retail-footfall-using-in-app-advertising
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How Mobile is Used In The Modern Shopping Journey [Infographic]

InMobi

VIEW INFOGRAPHIC Mobile plays a central role in how consumers today find out about new products, compare items and buy goods. ” – Scott Rankin , Advisory Industry Leader, Consumer and Retail, KPMG in the U.S. The top answer was social apps (45%) followed by gaming apps (38%). 3) Less time waiting in lines.

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Dads and Grads: A Look At Father's Day and Graduation Shopping Plans

InMobi

For retailers, what will “Dads and Grads” shopping look like in 2021? To better understand retail spending habits during this period, we engaged in a two-pronged research approach. using InMobi Pulse, InMobi’s mobile market research solution, to see what their stated plans were for this period.

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Using Location Data in Advertising in 2021

InMobi

Even when everyone is largely staying at home and not traveling much, it’s both possible and beneficial to use location data in advertising and marketing campaigns. The key is in thoughtfully using location intelligence to reach the right set of users. Rather, many are simply adopting different shopping tactics.

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Specialty Retail Customer Insights: Unpacking U.S. App Ownership Trends

InMobi

For retail customer insights in the specialty retail space (think home improvement, pet care, etc.), Specifically, using InMobi’s real-time mobile audience insights, we wanted to see who had these kinds of apps on their mobile devices in the U.S. and how net app install trends have evolved of late.

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Mobile's Role in Omnichannel Retail

InMobi

Omnichannel retail, where customers have multiple options to buy from a particular brand or retailer, has long been an industry buzzword, but an omnichannel strategy has become a necessity during the Covid-19 pandemic and its many disruptions to business as usual. Why Do Brands and Retails Need an Omnichannel Approach?

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