Single Grain

DECEMBER 4, 2019

Digital marketers tend to focus on attracting new customers to a business because they measure success by the number of new clicks they managed to drive to a site. Yet, returning customers are much more important to a business than first-time visitors. In fact, it costs 5x more to acquire new customers than it does to retain current ones and improving customer retention rates by just 5% can increase profits by 25-95%.

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Education Conversion ROI Audience 142

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DECEMBER 5, 2019

Norway’s Posten Norge and Oslo agency Pol are offering a new spin on the ‘Immaculate Conception’ this Christmas, featuring Mary, a comely postman and a suspiciously blond baby. POSTEN "Virgin Birth" from Filip Nilsson on Vimeo. Would probably cause a monumental stink if such a US or UK advertiser did it. Charming.

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Agency Advertising 88

AdPulp

DECEMBER 5, 2019

Since 2014, the Association of National Advertisers has surveyed its mostly client-side members to identify the marketing word of the year. This year the winning nomenclature is “Personalization.” Other top choices in the ANA 2019 Marketing Word of the Year voting: “equality and inclusion,” “data,” and “in-house.” “Personalization is what customers expect,” one participant in […].

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Marketing Advertising Media 73

Admixer

DECEMBER 4, 2019

Today, we are highlighting the specifications of Player.best, an all-in-one video platform that helps publishers drive their revenues and reach their aspirations. Our purpose is to provide publishers who leverage video and audio content with control over their earnings, smooth video services, and reliable technologies — all in one place. With 10+ years in the […].

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Video Ads 52

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing

Smarty Ads

DECEMBER 2, 2019

The world of digital advertising develops at an enormous speed. Throughout recent years, programmatic advertising has been leading the way. Emarketer reports that the percentage of programmatic among total digital display ad spending has risen from 73% to 84.8% throughout 2016-2019. Moreover, in 2020 it is expected.

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Ad network Advertising 52

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DECEMBER 4, 2019

This timely display from BBH requires no explanation, and is surely causing some amusement at Westminster today. Here’s a comment from the creative team, Stuart Royall and Phil Holbrook: “This is one of those ideas you never expect the client to buy in a million years, but Burger King are no ordinary client. It was.

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Single Grain

DECEMBER 6, 2019

UPDATED FOR 2020! This epic list article has been updated to include 20 more digital marketing trends to help you get ready for next year! At one time, artificial intelligence, data-driven marketing and voice search engine optimization (VSEO) were ambitious concepts bordering on the ridiculous. Today, these innovative digital marketing trends are among the top priorities for most business owners in 2020.

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Marketing SEO Conversion Audience 145

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DECEMBER 2, 2019

UK advertising is booming, which may come as a surprise to some of you out there. According to WPP’s GroupM, the world’s biggest agency media buyer, UK advertising will grow 7.8 per cent in 2019 to £22bn – Brexit or no Brexit – with 6.7 per cent growth forecast for 2020.

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DECEMBER 2, 2019

Christmas/holiday ads have become a kind of global Super Bowl: yes, they’re important for driving vital Christmas sales but they’ve also become the arena for big companies to show off, demonstrating that they can do it bigger and (sometimes) better. Accordingly they appear earlier and earlier. Are there any biggies left for December? Burberry maybe?

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DECEMBER 2, 2019

Here’s something to brighten up the dark days of winter, ‘Hide and Seek’ from VCCP for Easyjet Holidays, helmed by hot Brazilian directing duo Alaska. Pretty hot all round, which isn’t something you see too often from the UK these mindful days. Very good from VCCP, which is having a good year.

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Advertising

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DECEMBER 1, 2019

BBC head of marketing Chris Hooper says he wants to get away from “poignant festive brand films” which he dismisses as “over-explored.” So this effort for BBC One, by BBC Creative, is no tear jerker.

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DECEMBER 6, 2019

IPA director General Paul Bainsfair on why the collateral damage of left-brain thinking will damage advertising’s long-term health and how advertisers and agencies must safeguard the future as we head into 2020 In Paul Feldwick’s entertaining and informative book on the history of modern advertising The Anatomy of Humbug he recounts that in the last.

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Entertainment Agency Advertising Ad Tech 52

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DECEMBER 6, 2019

WPP ends 2019 in rather better shape than it started the year, with the completion of its sale of 60 per cent of research operation Kantar to Bain Capital for about £2.4bn. £1.4bn of this is being retained to reduce debt (standing at about £4bn at the end of 2018) with £950m returned to shareholders.

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Finance Media Agency Advertising 52

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DECEMBER 6, 2019

Adam&eveDDB is hymning the ‘moments in between’ for H&M this Christmas – presumably the little things about the festival, not tables groaning with turkeys, crackers and prezzies. So we have some H&M-wearing Millennials (or are they GenZ? Anyway they’re young) doing, well, ordinary things. With the obligatory gay kiss.

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Agency Advertising 52

Advertiser: ZoomInfo

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

Marketing

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DECEMBER 6, 2019

This Peloton fitness ad has caused a “sexist uproar” it seems as the woman in question appears to be getting fit for hubby. But isn’t Peloton the current holder of the title “world’s most annoying advertiser?” Take the Christmas one over this orchestrated hysteria any day.

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Advertising 52

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DECEMBER 5, 2019

Some at least of the M&C Saatchi founders are showing their support/belief in the stricken agency by reportedly buying shares – David Kershaw, Jeremy Sinclair and Bill Muirhead are said to be increasing their stakes, currently 4.5 per cent each, by investing £1.3m. The quoted company, which has unveiled an £11.6m accounting black hole (it.

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Agency 52

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DECEMBER 4, 2019

Celine Dion doesn’t take herself too seriously these days. How could she after an eight-year run in Las Vegas and a carpool karaoke with James Corden? Plus she has her very own water park attached to her house. She’s also happy to recreate one of her most cheesy 90s videos, “It’s all coming back to.

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Agency Advertising 52

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DECEMBER 4, 2019

Time as when the CMO of Unilever was one of the two most powerful people in marketing alongside that of rival Procter & Gamble but that’s, arguably, no longer the case as both legacy FMCG businesses adjust to a radically different commercial world. But Unilever’s new chief digital and marketing officer (interesting that digital is.

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Marketing Ad Tech Finance Media 52

Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

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DECEMBER 4, 2019

Independent agency network Pimento – which describes itself as the world’s first virtual agency – is celebrating a couple of milestones, 15 years in business and its 200th member London-based digital agency FX Digital. Pimento says it has worked with hundreds of consultants, agencies and clients on assignments totalling £53m. It creates bespoke teams from.

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Agency Media Advertising 52

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DECEMBER 4, 2019

“It is ironic that people think our industry is terrible when WPP are in it and a fantastic industry when Accenture are in it” WPP boss Mark Read (below) told a Morgan Stanley conference last month. The quote comes from an interesting piece in the FT, contrasting the diverging approaches of Read and his counterpart.

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DECEMBER 3, 2019

Mother, which won global praise for its FCK ad, is now in trouble for a different ad that also makes a pun on the same swear word. An ad for fast food brand KFC bearing the line “What the Cluck?” appeared at bus stops and other locations in September, and although none was placed within.

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DECEMBER 3, 2019

Here’s a taste of the unexpected for McDonald’s, said to be its first specifically Christmas branding campaign from agency Leo’s Thjnk Tank (which seems to be a bespoke McD agency in Munich) and director Sune Sorenson for TPfilm. Angst runs riot as a family lose their daughter as they rush for a train to the.

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Agency Advertising 52

Advertiser: ZoomInfo

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

Marketing

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DECEMBER 3, 2019

Neil Dawson’s new agency – Neil A Dawson & Co is its full moniker – has won the Nested.com property account. Nested describes itself as a challenger brand, offering a full service through the property selling and buying chain. Neil A Dawson is its first agency appointment. Dawson was the founding creative director of BETC.

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More About Advertising

DECEMBER 3, 2019

Some creative agencies are a little thin on the ground these days but here’s one that claims to have five million members. An entity called TLNT Holdings is putting together Ello, described as a community-based platform for members to showcase their work, with creative communities Talenthouse and Zooppa to offer five million assorted creative talents.

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DECEMBER 3, 2019

Troubled M&C Saatchi is reported to have offered all its staff voluntary redundancy as it investigates accounting errors that may cost it up to £6.4m. It’s also coming to terms with the loss of the NatWest account to the The&Partnership, perhaps its biggest. The voluntary redundancy isn’t quite as dramatic as it sounds, Ogilvy in.

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Finance Agency Advertising 52

AdPulp

DECEMBER 4, 2019

Do you get excited by new academic research? I am happy to report that a portion of the Adpulp audience does indeed perk up when new research reveals significant findings. In this case, we have a new study that validates “native advertising,” a popular form of digital advertising. Before we look at the research, I’ll […].

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Native Advertising Advertising Audience 45

Advertiser: ZoomInfo

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

Marketing

Single Grain

DECEMBER 2, 2019

Traditional marketing has been evolving so fast in the last couple of years. Nowadays, it’s not about beating everyone else at the game – it’s about creating your own game. This relatively new marketing strategy is known as category design. In the age of digital disruption and rapid innovation, category design is the ultimate business strategy that allows a company to create and develop entirely new categories of products and services.

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AdPulp

DECEMBER 1, 2019

Ad legend, Bill Bernbach, said, “The most powerful element in advertising is the truth.” I get the feeling that Kamala Harris and her marketing team well understand this fundamental. What truths did we just hear in this spot-on political commercial? She prosecuted sex predators. He is one. She shut down for-profit scam colleges. He ran […].

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