Clearcode
MARCH 1, 2023
There’s been a lot of talk and press about the metaverse over the past few years. The introduction of the metaverse is often compared to the invention of the Internet and represents new opportunities for companies and Internet users, so much so that Facebook even changed its name to Meta.
Adweek
MARCH 3, 2023
The summer of 2020 ushered in more than a life-shifting pandemic. At the time, the murder of George Floyd was considered the mark of collective reckoning, a definitive tipping point as multiple industries honestly and, in many cases, publicly reevaluated their tacit participation in systemic racism.
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Ad Rants
FEBRUARY 28, 2023
Public relations and marketing used to be like oil and water, two separate entities that didn't mix. There was a set PR team and a set marketing team, and brands needed both to succeed. PR and marketing firms had two sets of goals and thus two separate ways of reaching and achieving said goals.
The Ad Tech Blog
MARCH 1, 2023
Most of the founders, C-level or VP-level, won’t have any objection to hiring a tech lead. For them, it is someone who will take care of things they don’t want to do: Interview engineers. Decide which technologies to use. Organize the work. Make sure the team is productive. Fire the underperformers.
AdExchanger
FEBRUARY 28, 2023
Generative AI is the talk of the town.
Adweek
MARCH 1, 2023
Influencer marketing is maturing. Creators are leaving #TikTokMadeMeBuyIt back in 2022, declaring 2023 the era of #De-influencing instead.
Paleo AdTech
FEBRUARY 27, 2023
Lee was the first head of marketing at DoubleClick, hired by co-founder Kevin O’Connor in 1996 as employee #16 with a mandate to help the other 15 people meet Kevin’s visionquest to “dominate internet advertising.”
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
FEBRUARY 28, 2023
Virginia is for lovers – and privacy lawyers.
Adweek
MARCH 1, 2023
WPP's media group GroupM has named Robert Wheeler as its chief marketing officer for North America. Wheeler, who served as group vp and corporate communications lead at WarnerMedia, has joined the executive leadership team reporting to North America CEO Kirk McDonald.
VideoWeek
MARCH 2, 2023
Twitter has flown into trouble since Elon Musk’s takeover in October, losing up to 80 percent of staff, decimating its content moderation team and reinstating enough banned accounts to fill a dystopian music festival.
Ad Monsters
FEBRUARY 25, 2023
It takes one second to press the “launch” button. Millions more go into fine-tuning all the tumblers before and after. This piece by Kateryna Novatska tells how never to regret launching a campaign and never drain your media buying budgets away.
AdExchanger
MARCH 2, 2023
How can marketers get the most out of their limited marketing spend and zero in on investments that most powerfully impact revenue? The post Staying Strategic With A Limited Marketing Budget appeared first on AdExchanger. Data-Driven Thinking Casted Harvard Business Review Mavim Reclaim.ai
Adweek
FEBRUARY 28, 2023
There has been a shakeup at the top of the R/GA leadership team, as the IPG agency elevated Tiffany Rolfe to chair of R/GA. The news comes as CEO Sean Lyons departs the agency for Accenture Song, where he will take on the newly created role of global capabilities lead.
MNTN
MARCH 3, 2023
Artificial intelligence; it’s so hot right now. While science fiction threatened (promised?) us that machine overlords would control our every move, so far the real-world application has been significantly less theatrical.
Monetize More
MARCH 3, 2023
If you’re a small publisher looking for ways to monetize your website, you might be interested in exploring quick approval ad networks. These networks offer a streamlined and easy-to-use approval process, allowing publishers to start displaying ads on their sites within a short amount of time.
AdExchanger
MARCH 1, 2023
In its Q4 earnings report Tuesday, PubMatic highlighted how SSP consolidation is an opportunity for the company to pursue its goal of capturing a fifth of the SSP market. The post As SSPs Shut Down, PubMatic Details Plans To Grow Market Share appeared first on AdExchanger.
Adweek
MARCH 3, 2023
With the click of a button, you can buy almost anything under the sun from millions of sellers and have it on your doorstep in two days. Going to the airport? Download an app and skip to the front of the line. Need to send money to friends and family? A growing list of companies.
Unruly
MARCH 1, 2023
The influx of demand is driving ad tech consolidation, too. Although Tremor International already had both a sell-side platform (Unruly) and a demand-side platform (Tremor Video), it acquired DSP Amobee in July to help bring more linear and connected TV demand to its publisher clients.
Monetize More
MARCH 1, 2023
Wanna monetize your site with ads? Whether you’ve only recently started a business online or have been going for a while, Google AdSense is the most popular ad network for publishers and the best way to start monetizing your traffic with display ads.
AdExchanger
MARCH 2, 2023
Notice and choice just got dragged at a House subcommittee hearing on privacy. Frank Pallone called it “coercive.” The post A Core Concept Of Ad Industry Self-Regulation Is Under Siege appeared first on AdExchanger.
Adweek
FEBRUARY 27, 2023
We've all seen those movie montages that show heartbroken characters as they mope around doing something aimlessly while a slow, sad song plays over just to reiterate that they aren't happy after a fight with their one true love.
Single Grain
MARCH 3, 2023
There are two pillars that SaaS marketers usually focus on: owned marketing channels and paid social advertising. And how’s that going? ? To stand out from the competition (there are 17,000 SaaS companies in the U.S. alone!),
Marketing Dive
FEBRUARY 28, 2023
The virtual ambassador, named May, will help launch the Falsies Surreal Extensions Mascara and support future metaverse activations
AdExchanger
MARCH 2, 2023
It ain’t easy being a broadcaster these days. Or a TV tech company. TV budgets are often the first to get cut during economic downturns, the streaming wars are raging, The post The TV Industry Flounders Under Economic Pressure And Fiery Competition appeared first on AdExchanger.
Adweek
MARCH 2, 2023
Adobe's media review concluded this week with its decision to split its approximately $500 million global b-to-c media business between WPP and Publicis Media. The holding companies will co-operate a new global center of excellence to service the account.
Playwire
MARCH 1, 2023
Key Points If you know nothing about ad tech, Google AdSense is a great way to learn the basics of ad monetization.
Monetize More
FEBRUARY 27, 2023
A popular question in any Google AdSense forum is: why did my AdSense application get rejected? There are a number of reasons why this may happen (listed below). But if you haven’t already applied for AdSense and are just doing your homework (kudos!),
AdExchanger
MARCH 3, 2023
Spreaker is returning to its roots by allowing small independent creators to sign up for free, the podcast platform announced Friday. The move is part of Spreaker’s strategy to become The post Spreaker Wants To Be The Google AdSense of Podcasts appeared first on AdExchanger.
Adweek
MARCH 1, 2023
In a new campaign from Liquid Death, geriatric women act like the stereotypical agro-bros who often star in energy drink ads: They rock out in a heavy metal band, do donuts in a car and grind down handrails on skateboards. And that's just the tame stuff.
Ad Tech Daily
MARCH 1, 2023
MonetizeMore’s ad optimization arsenal grows with Advanced Ads acquisition, headed for exponential growth and crossing the $100M ARR mark this year. Vancouver, BC.
Monetize More
FEBRUARY 26, 2023
Maximizing ad revenue is a top priority for publishers, but with so many different metrics to track, it can be easy to get confused.
AdExchanger
FEBRUARY 26, 2023
We’re living in a new reality, and the ad industry has to accept some home truths about itself if it wants to evolve. The post Sticking Your Head In The Sand Doesn’t Count As A Data Privacy Strategy appeared first on AdExchanger.
Adweek
MARCH 1, 2023
As it turns out, serving digital ads to real human eyeballs is good not just for advertisers but also the planet. A report from attention-based ad-tech platform Playground xyz used emissions data from Scope3 to show that serving ads that drive higher attention metrics cuts carbon emissions. "We
Ad Tech Daily
MARCH 2, 2023
Chief Martech
FEBRUARY 25, 2023
Martech software companies — and SaaS vendors in general — have several different ways they can charge for their products. The classic SaaS subscription models have used seat-based and tier-based pricing.
AdExchanger
MARCH 2, 2023
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem… The post Comic: A Brief History of Search appeared first on AdExchanger. Comic Strip AltaVista Bing ChatGPT generative AI google search Lycos MSN Search
Adweek
FEBRUARY 27, 2023
Schweppes is a beverage that is considered a mixer with a spirit. In this whimsical naval spot, it aims to encourage consumers to drink it straight with its new strategic brand platform "I like it like that."
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