InMobi

DECEMBER 30, 2019

As mobile devices become increasingly pervasive and indispensable, today’s consumer is by default a mobile consumer. For today’s consumers, smartphones are with them during literally every part of the day. In the past, mobile used to be thought of as the second screen. That’s no longer the case.

Communications 52

Communications Entertainment Marketing Advertising 52

Ad Beat

JANUARY 1, 2020

According to a recent study , mobile ads start triggering an emotional response in consumers in less than half a second, pointing to how brands must develop a “one-second strategy” for their creative and media-buying efforts. Why does mobile advertising work for brands? Source: Mashable. Source: inmobi.

Mobile Ads 52

Mobile Ads Click Through Rate CPM Real Estate 52

Single Grain

JANUARY 3, 2020

As your company scales, consumer data reserves can quickly mushroom out of control, so now everyone from the one-person startup to corporate enterprises is frantically scrambling to adjust their business model to make the most out of data. It fuels business intelligence in virtually every industry and is showing no signs of slowing down.

Machine Learning 105

Machine Learning GDPR Shipping Marketing 105

Single Grain

DECEMBER 31, 2019

Mobile shopping and mobile payments continuing to rise. Mobile shopping and mobile payments continuing to rise. Adopt a mobile-first outlook. Keep in mind that the traditional sales funnel has been replaced by the consumer engagement engine, one of the newest trends in digital marketing : Shoppable Posts.

SEO 102

SEO Conversion Audience Retail 102