Sat.Mar 04, 2023 - Fri.Mar 10, 2023

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How social fragmentation is creating more opportunities for advertisers

Digiday

Back in 2020, direct-to-consumer men’s soap brand Dr. Squatch dedicated most of its social ad dollars to Meta’s Facebook and Instagram, spending zilch on alternative platforms like TikTok and Snap. But over the last three years, as online advertising has changed, Dr. Squatch has been pushing to diversify away from Facebook and Instagram. Dr. Squatch’s ad spend in 2020 $9.6 million total ad spend $8 million on Meta $0 on TikTok or Snap per Sensor Tower The brand wants to spend on R

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A+E Networks to Produce 2,500 Hours of Content, the Most in Its History

Adweek

With streaming strategies abruptly shifting to AVODs and publishers regularly reporting losses in the hundreds of millions, the TV marketplace has never been more volatile--that is, unless you're A+E Networks. Though some publishers may be pulling back on content amid uncertain economic conditions, without a high-cost SVOD streaming platform to weigh it down, A+E Networks.

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ChatGPT

The Ad Tech Blog

All my favorite authors were freaking out about ChatGPT, so I went ahead and asked ChatGPT why. After waiting for a long time (more than a minute), this was ChatGPT’s answer: Talking with a friend who runs a Creative agency, he made a good point: “AI won’t replace authors; AI will replace authors that don’t leverage AI.” If you look at it from merely a productivity point of view, asking ChatGPT to write a blog post and get a decent piece in less than 5 minutes is a

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Can The Temu Takeover Continue Without Ads?

AdExchanger

I’m James Hercher, AdExchanger senior editor and your guide this week as we contemplate Temu, an empty shell of an ecommerce business that is propelled by paid media and … The post Can The Temu Takeover Continue Without Ads? appeared first on AdExchanger.

eCommerce 141
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Guide to Business Writing

Everything you need to know about better business writing in one place. This is a complete guide to business writing — from a clear business writing definition to tips on how to hone your business writing skills.

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Why Streaming Platforms Shouldn’t be Afraid of the FAST Lane

VideoWeek

Earlier this year, Netflix co-CEO Ted Sarandos said his company is “keeping an eye” on the growth of free ad-supported streaming TV services, but suggested that the streaming service has a lot on its plate right now and is unlikely to invest in a FAST service in the near future. However Alex Hole, vice president and general manager of Samsung Electronics Europe, argues that Netflix and other SVOD services may want to take note of the cultural shifts which are driving audiences toward

Audience 116
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Human Rights Campaign to Invest in Women With New Advocacy Collaboration

Adweek

Notable women's sports advocate Kelsey Trainor is teaming up with Human Rights Campaign for a collaboration based on her popular Invest in Women brand. Trainor and the advocacy group's partnership is making it unequivocally clear that all women are women. Though it's timed to Women's History Month in March, the campaign will continue well into.

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IOS Attribution Is Broken, But SKAN4-Compliant Bidding Tech Could Fix It

AdExchanger

Advertisers are turning to programmatic solutions that were purpose-built with SKAN’s methodology in mind to make sense of SKAN4's attribution signals and optimize iOS ad campaigns. The post IOS Attribution Is Broken, But SKAN4-Compliant Bidding Tech Could Fix It appeared first on AdExchanger.

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ChatGPT: A marketer’s guide

Martech

Artificial intelligence has dominated headlines recently as the world began to play with a new tool: Chat Generative Pretrained Transformer, better known as ChatGPT. The tool quickly attracted techies and non-techies because one prompt can generate a response usable by editors, PR teams, developers or executives to create white papers, software programs, client presentations, press releases and more.

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CBS, WBD Sell Out Men’s March Madness Ad Inventory in Record-Breaking Fashion

Adweek

Following 2022's record-breaking year, the ad sales teams at Warner Bros. Discovery and CBS have something new to dance about. Ahead of Selection Sunday on March 12, the NCAA Division 1 Men's Basketball Tournament's advertising inventory is "virtually sold out"--surpassing last year's $1 billion haul. In fact, the companies "significantly" surpassed the previous year, Jon.

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Miller Lite converts sexist beer ads into fertilizer with help from Ilana Glazer

Marketing Dive

Timed to Women’s History Month, “Bad $#!T to Good $#!T” is the latest attempt by the category to reckon with past misogynist behavior.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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How AI Can Help Make Ads More Memorable

AdExchanger

What’s the last ad you remember? Most people would be hard-pressed to answer that question. Genero, a creative and content production platform, is working with creative testing startup Memorable AI The post How AI Can Help Make Ads More Memorable appeared first on AdExchanger.

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The Great Outdoors: the Global Growth of OOH

Exchange Wire

In this feature, Hannah Dillon takes a look at the impact of OOH and DOOH technologies across the globe, pinpointing what’s working best in which region. Out of Home (OOH) advertising is a burgeoning market, forecast for global growth of USD$11016.26m [.] The post The Great Outdoors: the Global Growth of OOH appeared first on ExchangeWire.com.

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Corteiz and Nike’s Air Max 95 Ad Breaks Every Marketing Rule

Adweek

Nike's Air Max 95 drop with London-founded label Corteiz has been one of the most anticipated launches of 2023 among streetwear fans. But on March 2, the pair dropped an ad depicting a world where the launch was canceled. The 3.5-minute film, directed by Walid Labri through production company Division out of Paris, opens with.

Marketing 284
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Salesforce unveils Einstein GPT

Martech

Today, Salesforce unveiled Einstein GPT, a generative AI tool that creates personalized content across every Salesforce cloud CRM. The announcement came during day one of the company’s TrailblazerDX’23 event. The company also announced a partnership with OpenAI, out of which a ChatGPT app (currently in beta) is available for Slack. The partnership will also make other “out-of-the-box” integrations between Salesforce tools and ChatGPT.

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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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Influencers have greatest impact on consumer sustainability choices, Unilever finds

Marketing Dive

Social media influencers were more impactful on consumer behavior than TV documentaries, news articles and government campaigns.

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The future of martech apps is happening in SMB and the mid-market. Here’s why.

Chief Martech

We’re busy working on the 2023 edition of the martech landscape (interactive version at martechmap.com ) that will be released on #MartechDay, May 2. Spoiler alert: if you were betting this would be the year the martech supernova collapses into a black hole… well, you might think of hedging that bet. The number of weekly martech-related product launches on Product Hunt and new funding announcements on TechCrunch continues unabated.

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Disney Sells Out Ad Inventory for 95th Oscars With Pricing Slightly Down

Adweek

The 95th Academy Awards are airing on Sunday, March 12, but Disney is already starting the celebration early with its ad sales announcement. On Friday, the company confirmed that it had sold out ad inventory for the 95th Oscars telecast, with The Academy and Disney Advertising Sales securing a broad range of sponsors representing 15.

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3 ways to rethink content’s role in your B2B GTM strategy

Martech

ChatGPT and generative AI’s increasing capabilities are putting a spotlight on content. Such attention benefits your go-to-market strategy across sales, marketing, brand, digital, product and more. We can use this moment to improve the value of content while it is top of mind for all stakeholders. It’s also a great time to demonstrate how our audience’s content consumption evolves.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Microsoft brings generative AI to CRM product suite

Marketing Dive

A new solution called Copilot draws on OpenAI tech to help marketers generate fresh email content and more quickly build customer service tools.

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International Women’s Day: Women In Ad Tech Talk About the State of Gender Equality

Ad Monsters

Despite all major industries rallying for diversity and inclusion initiatives, research shows that women leaders leave their companies at the highest rates we’ve ever seen. Why is this the case? According to Jessica Cortapasso, SVP of People, Digital Remedy, women are “seeking meaningful and sustainable progress toward gender equality and are not afraid to seek new avenues.

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Denny’s Doubles Down on Being ‘America’s Diner’ With Updated Marketing Campaign (and Free Coffee)

Adweek

For more than a dozen years Denny's has positioned itself as "America's Diner," which means to convey a feel-good, nostalgic vibe without being stuck in the past or pegged as a boomer-only zone. With a new marketing campaign on the horizon, along with front- and back-of-the-house upgrades, Denny's intends to refresh and restart its long-running.

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Webinar: The 360-view content strategy you need

Martech

Whether selling to businesses or consumers, buyers need access to various types of product content — emotionally-driven visual assets and objective information. This helps them feel most confident when making buying decisions. Delivering this experience requires digital asset management (DAM) and product information management (PIM) tools. Join this webinar and learn how to create a 360-degree view of their product content will be best equipped to create experiences that empower their customers

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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What is RPM (Session, Page and Ad RPM)

Monetize More

In the world of online advertising, there are several key metrics that publishers and advertisers use to measure performance and optimize their strategies. One such metric is RPM, or revenue per thousand impressions. RPM measures how much revenue a publisher generates for every thousand ad impressions served on their website or app. It’s an important metric because it can help publishers understand the effectiveness of their ad inventory and make informed decisions about ad placement, form

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TikTok Is Getting Serious About Search; A Complex Fracture, But Not The Bad Kind

AdExchanger

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Great Search TikTok has made waves because of its organic traction as a new kind of search The post TikTok Is Getting Serious About Search; A Complex Fracture, But Not The Bad Kind appeared first on AdExchanger.

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Spotify Redesigns Around Video to Counter TikTok’s Dominance

Adweek

Spotify unveiled a host of new features, advertising products and tools for creators at its annual Stream On event Wednesday. The moves reflect the increasing priority the company has placed on discovery and short-form video. Speaking to a crowd of audio creators at its Los Angeles campus, chief executive Daniel Ek shared the redesigned mobile.

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Making it into the inbox doesn’t have to be a guessing game by Digital Marketing Depot

Martech

While it may seem like magic to some, making it into the inbox doesn’t have to be a guessing game. You can take real, actionable steps to improve your email deliverability — all while increasing customer engagement and eliminating wasted spend. Email deliverability (sometimes called inbox placement) can be very complex — but it’s worth trying to understand.

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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

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White House Backs Bill to Ban TikTok; Musk Ordered to Increase Twitter’s Human Moderators

Exchange Wire

In today's ExchangeWire news digest: Washington endorses legislation to ban TikTok; Brussels tells Musk to hire more human moderators for Twitter; and e-commerce platform Shopee reports its first-ever quarterly profit. Washington supports bill to ban TikTok The White House has endorsed new [.] The post White House Backs Bill to Ban TikTok; Musk Ordered to Increase Twitter’s Human Moderators appeared first on ExchangeWire.com.

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10 Tips To Increase Programmatic Video Ad Revenue

AdPushup

Looking to maximize your programmatic video ad revenue? Check out these 10 tips on programmatic video advertising that can help you increase your earnings and improve your overall ad strategy. Leaving the traditional methods of buying/selling video ad inventory behind, programmatic advertising has been making great strides ever since it has been introduced in the [.

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From Activations to Agency Parties, Here’s What Marketers Can Expect at SXSW 2023

Adweek

South By Southwest, the annual conference and festival series spanning tech, art, music, film and comedy, kicks off this weekend in Austin, Texas. Known for startup launches, tech innovation and over-the-top brand activations, the conference component draws major talent across the ad industry.

Marketing 274
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Why are Blank Ads Appearing?

Monetize More

Blank ads can be frustrating and confusing for publishers, but they can also have a significant impact on ad revenue. When an ad fails to display properly, it can result in lost impressions, clicks, and conversions. In this post, we’ll explain blank ads and why they matter to publishers. We’ll also cover common causes of blank ads, how to diagnose the problem, and steps you can take to fix it.

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Solving the Biggest Tech Challenges in RevOps

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.