Digiday
MARCH 6, 2023
Back in 2020, direct-to-consumer men’s soap brand Dr. Squatch dedicated most of its social ad dollars to Meta’s Facebook and Instagram, spending zilch on alternative platforms like TikTok and Snap.
Adweek
MARCH 9, 2023
For more than a dozen years Denny's has positioned itself as "America's Diner," which means to convey a feel-good, nostalgic vibe without being stuck in the past or pegged as a boomer-only zone.
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The Ad Tech Blog
MARCH 8, 2023
All my favorite authors were freaking out about ChatGPT, so I went ahead and asked ChatGPT why.
AdExchanger
MARCH 6, 2023
Advertisers are turning to programmatic solutions that were purpose-built with SKAN’s methodology in mind to make sense of SKAN4's attribution signals and optimize iOS ad campaigns. The post IOS Attribution Is Broken, But SKAN4-Compliant Bidding Tech Could Fix It appeared first on AdExchanger.
VideoWeek
MARCH 9, 2023
Earlier this year, Netflix co-CEO Ted Sarandos said his company is “keeping an eye” on the growth of free ad-supported streaming TV services, but suggested that the streaming service has a lot on its plate right now and is unlikely to invest in a FAST service in the near future.
Adweek
MARCH 10, 2023
At the 95th Academy Awards on Sunday, Disney is set to make several new properties part of your world. Last year's awards bounced back from a ratings low with an average of 16.6 million total viewers and a 3.8 rating in the key adults 18-49 demo. And the company is looking to build on those.
Ad Monsters
MARCH 8, 2023
Despite all major industries rallying for diversity and inclusion initiatives, research shows that women leaders leave their companies at the highest rates we’ve ever seen. Why is this the case?
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
MNTN
MARCH 10, 2023
CTV boasts the highest share of ad views for premium video across devices, according to FreeWheel , and as more streaming ad inventory opens up, CTV’s share of ad views is expected to increase further.
Adweek
MARCH 9, 2023
Spotify unveiled a host of new features, advertising products and tools for creators at its annual Stream On event Wednesday. The moves reflect the increasing priority the company has placed on discovery and short-form video.
Monetize More
MARCH 10, 2023
In the world of online advertising, there are several key metrics that publishers and advertisers use to measure performance and optimize their strategies. One such metric is RPM, or revenue per thousand impressions.
AdExchanger
MARCH 9, 2023
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem… The post Comic: Back To The Drawing Board appeared first on AdExchanger.
Digiday
MARCH 9, 2023
Media companies primarily viewed social media platforms as important channels to drive traffic to their websites and apps by promoting and distributing their content.
Adweek
MARCH 8, 2023
Last year's Oscars received an unexpected boost. Rebounding from a ratings low, the 94th Academy Awards averaged 16.6 million total viewers and a 3.8 rating in the key adults 18-49 demo.
Ad Tech Daily
MARCH 9, 2023
IRVINE, Calif. — Viant Technology Inc. NASDAQ: DSP), a leading people-based advertising software company, today announced that it has been named to G2’s 2023 Best Software Awards, on the Marketing & Advertising list.
AdExchanger
MARCH 9, 2023
Gamers’ affinity for ad-supported content presents a golden opportunity for brands The post Why Marketers Can’t Miss The Gaming Audience appeared first on AdExchanger. Content Studio Nick Barrionuevo samsung ads
Chief Martech
MARCH 4, 2023
We’re busy working on the 2023 edition of the martech landscape (interactive version at martechmap.com ) that will be released on #MartechDay, May 2.
Adweek
MARCH 8, 2023
Following 2022's record-breaking year, the ad sales teams at Warner Bros. Discovery and CBS have something new to dance about.
Ad Tech Daily
MARCH 9, 2023
LOS ANGELES — MGID, the global advertising platform, has today announced the development and integration of generative artificial intelligence (AI) into its existing intelligent solutions offering.
AdExchanger
MARCH 9, 2023
I’m James Hercher, AdExchanger senior editor and your guide this week as we contemplate Temu, an empty shell of an ecommerce business that is propelled by paid media and … The post Can The Temu Takeover Continue Without Ads? appeared first on AdExchanger. Commerce commerce featured Temu
Monetize More
MARCH 6, 2023
Blank ads can be frustrating and confusing for publishers, but they can also have a significant impact on ad revenue. When an ad fails to display properly, it can result in lost impressions, clicks, and conversions. In this post, we’ll explain blank ads and why they matter to publishers.
Adweek
MARCH 9, 2023
Patrick's Day and Irish stout Guinness go hand in hand; across Ireland and beyond on March 17, you're bound to see crowds of revelers holding pints of the black stuff. But as the holiday rolls around this year, Guinness' unexpected suggestion is to go easy on the booze.
Ad Tech Daily
MARCH 7, 2023
Company’s new purpose-built AI solution magnifies its Buyer Experience Platform’s capabilities by delivering content recommendations and first-party intent data to marketers in real time SAN MATEO, Calif.
AdExchanger
MARCH 8, 2023
There’s no such thing as “compliance by obscurity,” says Sheila Colclasure, who serves as global chief digital responsibility and public policy officer at Kinesso, the mar tech unit within IPG.
Ad Monsters
MARCH 8, 2023
Never underestimate the power of creating space for yourself. Crystal Foote, an award-winning marketing professional and entrepreneur, learned that two decades into her career.
Adweek
MARCH 8, 2023
VMLY&R has partnered with security services company ADT in a remit entailing ecommerce, brand creative, inclusion experience and consulting.
Ad Tech Daily
MARCH 10, 2023
SAN FRANCISCO — LiveRamp (NYSE: RAMP), the leading data collaboration platform, today announced a new partnership with Adobe Real-Time Customer Data Platform (CDP), part of Adobe Experience Cloud, to natively offer the benefits of LiveRamp’s people-based identifier, RampID.
AdExchanger
MARCH 10, 2023
The entire ad industry is obsessed with retail media right now. But the channel’s got a bit of a measurement problem. Sound familiar?) Retail media networks (RMNs) give brands that The post How Incrementality Can Help Solve Retail Media’s Measurement Problem appeared first on AdExchanger.
Marketing Dive
MARCH 9, 2023
The global campaign also spotlights the work of diverse emerging artists and includes a short film, 3D billboards, digital collectibles and an online gallery
Adweek
MARCH 8, 2023
With streaming strategies abruptly shifting to AVODs and publishers regularly reporting losses in the hundreds of millions, the TV marketplace has never been more volatile--that is, unless you're A+E Networks.
Ad Tech Daily
MARCH 8, 2023
AdExchanger
MARCH 6, 2023
California’s privacy protections are considered by most privacy pros to be the toughest and most comprehensive in the nation. But the California Privacy Protection Agency has a budget of just The post Does The California Privacy Protection Agency Have Enough Resources To Fight Big Tech?
Ad Monsters
MARCH 9, 2023
Janelle Faulk’s diversified career in the digital media industry has guided her to her current position as Global Head of Advertising Operations at Bloomberg Media. Ahead of her keynote speech at AdMonsters’ upcoming Publisher Forum in Miami, Fl.,
Adweek
MARCH 10, 2023
As technology continues to advance, so does the prevalence of cybercrime. Per the AARP, American families lost almost $7 billion to cybercrime in 2021 alone. Online security provider Aura wants to do its part to fight cybercrime, but to do so it needs a strong team.
Ad Tech Daily
MARCH 9, 2023
For the first time, marketers of all disciplines can ask deep questions about their performance data and instantly receive answers–including predictive and prescriptive analysis–without any technical expertise. PALO ALTO, Calif.
AdExchanger
MARCH 6, 2023
Despite the IAB Tech Lab's clear specifications, 33% of contextual SDA signals and 75% of user SDA signals fail to meet the necessary signal requirements. The post Buyers Won’t Bite On SDAs If Publishers Don’t Comply With Signal Requirements appeared first on AdExchanger.
Ad Monsters
MARCH 7, 2023
The state of privacy and data in America is in shambles. Recently, President Biden signaled how important privacy legislation is by addressing it at the State of the Union for the first time. We all recognize that state privacy laws are here, with many more to come.
Adweek
MARCH 9, 2023
TBWA has hired former Johannes Leonardo business development lead Ben Myers as its first chief marketing officer for North America. In the role, Myers will be responsible for driving growth across the agency's offices in the U.S. and Canada.
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