Sat.May 13, 2023 - Fri.May 19, 2023

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Our homunculus is showing

Seth Godin

When we encounter something complex, we imagine that, like us, it has a little person at the controls, someone who, if we were at the control panel, would do what we do.

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The New In-Stream/Out-Stream Divide: Explained

VideoWeek

IAB Tech Lab, the IAB’s body for developing industry standards and specifications, said last year it was rewriting the way this latter category of information is passed within programmatic buys, as the previous system has created some bad incentives, and made it hard for buyers to really know what they were buying.

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The WIR: Montana Bans TikTok, Google Sets Dates for Cookie Testing, and Ad Woes Hit Future Revenues

VideoWeek

Canada’s News Trade Body Issues Rallying Call to International Publishers over Tech Platform Relationships Paul Deegan, the president and CEO of News Media Canada, has called for publishers overseas to not be intimated in battles with tech platforms like Google and Facebook.

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8 Tips for Running Instagram Clothing Ads that Convert

Single Grain

As an inclusive fitness company, they abandoned traditional sizing and size customers based on an athlete with the same body measurements. GRRRL’s customers expect inclusivity and body positivity from them, and they express this in their advertising. Fitness clothing brand GRRRL is the perfect example.

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