Sat.May 13, 2023 - Fri.May 19, 2023

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Does TikTok Advertising Work?

AdvertiseMint

The answer is a yes, TikTok ads can be very effective for small, medium and enterprise sized businesses. In fact, a study by TikTok found that businesses that use TikTok ads see an average of 300% increase in brand awareness and a 200% increase in website traffic. TikTok, a popular short-form video-sharing app, has witnessed explosive growth in recent years.

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This Could Be the ‘Golden Age’ of B-to-B Marketing

Adweek

The need for brand building in the b-to-b sector has never been as in demand as it is today. Some of the world's biggest and most established blue chip brands, from Microsoft and Accenture to Shell and Amazon, are servicing business clients making it a thriving sector. But worldwide economic uncertainty has made business customers.

Marketing 347
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Technical Debt: Move slowly and fix things

The Ad Tech Blog

Technical debt is like a bad Tetris game. Imagine you started a business from scratch. It was just you and a laptop in a coffee shop. You wrote all the code for your product, and it worked great. You started to get customers, and your business grew. You hired a few more people, and they all loved your product. Everything was going well. But then, as your company grew even more, you realized that your code was becoming a bit of a mess.

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The 4 categories of AI that impact marketing: Generative AI

Martech

It’s almost impossible to ignore the impact of artificial intelligence on businesses today. The marketing industry is no exception. From ChatGPT ’s rise as the fastest-growing platform of all time to near-constant headlines on the latest AI-related product releases, we are inundated. But with all the hype, how can marketing leaders and their teams best determine how to utilize AI to benefit their work and customers?

Marketing 144
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Guide to Business Writing

Everything you need to know about better business writing in one place. This is a complete guide to business writing — from a clear business writing definition to tips on how to hone your business writing skills.

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The Chrome Privacy Sandbox APIs Will Be Generally Available For All Users In July

AdExchanger

In Q1 2024, Chrome will deprecate cookies for 1% of a randomly selected group of Chrome users and slowly expand deprecation to more users throughout the year. The post The Chrome Privacy Sandbox APIs Will Be Generally Available For All Users In July appeared first on AdExchanger.

Cookies 135
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Fox’s Upfront Leans Into Sports, Live News and Tubi Amid WGA Strike

Adweek

As WGA picketers and anti-Fox protesters crowded the entrance of the company's upfront presentation Monday afternoon at New York's Manhattan Center, the show went on as scheduled. Without any mention of the events occurring outside the venue, the 50-minute presentation heavily focused on Fox's unscripted and sports content--as the company returned to a live format.

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More Trending

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5 tips for balancing ‘push’ and ‘pull’ in content marketing

Martech

The health of your business is highly dependent on your marketing strategy. In turn, your marketing strategy’s success depends on your content’s quality and substance. Customers overwhelmingly rely on a company’s content for purchasing decisions. One survey found that most people prefer content over social media, reviews or contact with a sales rep.

Marketing 128
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Beyond Likes And Follows: The Metrics That Really Matter For Retail Marketing

AdExchanger

Likes and followers are not without merit, but engagement is not directly causal of sales rates. What should marketers consider instead? The post Beyond Likes And Follows: The Metrics That Really Matter For Retail Marketing appeared first on AdExchanger.

Retail 113
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Beyond Virality: Understanding TikTok’s New Growth Patterns

Adweek

At one time, TikTok was dubbed "the million-follower factory" for its ability to catapult new users to fame and notoriety. Are those days gone? Over the last several months, there have been grumblings among creators that views are on a steady decline and follower growth is lagging. A cursory look at the top creators seems.

Media 332
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As tech firms embrace AI, consumers remain wary — here’s what the numbers say

Marketing Dive

Over half of Americans believe AI companies should mitigate the tech’s risks, but the vast majority do not trust them to do so, according to Ipsos research.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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What marketers should keep in mind when adopting AI

Martech

AI applications and generative AI tools are becoming more widely available to marketers , but are marketers ready for them? Do they have the skills needed to adopt this technology and take full advantage of its capabilities? That was the focus of a panel at The MarTech Conference , here are some of the takeaways from that discussion. AI requires human supervision As AI evolves, capabilities will expand.

Marketing 118
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Prog IO Las Vegas: Measuring CTV Requires A New Mentality

AdExchanger

As broadcasters do their best razzle dazzle routines at the upfronts, streamers and MVPDs alike, including Roku and DirecTV, are busy building programmatic ad tech stacks. The post Prog IO Las Vegas: Measuring CTV Requires A New Mentality appeared first on AdExchanger.

Ad Tech 113
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Exclusive: Prime Video Orders Atlanta Dream Documentary Ahead of WNBA Season

Adweek

Dreams can change lives--and the U.S. political landscape. And in 2020, WNBA team the Atlanta Dream did both. Just ahead of the 27th WNBA season tip-off, Amazon Prime Video has ordered a documentary film Power of the Dream that details how the team took on their owner, and permanently altered Georgia politics. "We believe in.

Marketing 328
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YouTube Targets TV Money with 30 Second Non-Skippable CTV Ad Slot

VideoWeek

YouTube viewing in CTV environments has grown rapidly in many markets over the past few years, ranking as one of the most popular CTV apps; a recent report from Nielsen ranked YouTube as the most watched CTV app in the US based on total viewing minutes. As a result of this shift, YouTube has seen an opportunity to compete for new budgets, presenting its CTV inventory as an alternative target for TV budgets.

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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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Digital ad spend growth drops to 7.8% this year

Martech

U.S. digital ad spend is only expected to increase 7.8% in 2023, dropping below 10% for the first time in 14 years, according to a new forecast from eMarketer. It is projected to rebound to 11.2% growth in 2024, the forecast said. Yearly increases in digital ad spending are predicted to hover around 10% through 2027. Digital ad spend saw a dramatic rebound in 2021 following the initial wave of the COVID pandemic — when it saw growth of 37.6%.

Retail 107
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Comic: Peak RMN?

AdExchanger

By guest artist Michela Buttignol A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… The post Comic: Peak RMN? appeared first on AdExchanger.

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The Most Memorable Moments of 2023’s Upfront Week

Adweek

Upfront week has finally wrapped, and it's clear the Writers Guild of America strike had a significant impact on almost every presentation. Though the star power was slightly dimmer this year, with both Warner Bros. Discovery and Netflix only featuring executives during events as many celebrities refrained from crossing picket lines, the week still had.

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Oscar Mayer rebrands Wienermobile for first time since 1936

Marketing Dive

A name change to the Frankmobile promotes the brand’s reformulated all-beef franks ahead of summer cookout season.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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3 key categories of a high-performing marketing organizational structure

Martech

In earlier parts of this series, I have covered two out of five interconnected points of a framework for designing a high-performing marketing organization : Proposition. How do you align and concentrate your creative marketing firm’s or in-house agency’s services with a focused vision, positioning strategy and value proposition? Principles.

Marketing 107
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Netflix’s First Upfront Offering Includes Better Measurement And Targeting

AdExchanger

Netflix addressed advertiser frustration with its lack of measurement and targeting at its first-ever upfront this week. The post Netflix’s First Upfront Offering Includes Better Measurement And Targeting appeared first on AdExchanger.

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WBD Unveils Max Ad Options Ahead of Launch, New Streaming Products at Upfront

Adweek

Max is nearly here, and Warner Bros. Discovery wants brands to know it. During Warner Bros. Discovery's Wednesday morning upfront week presentation at New York's The Theater at Madison Square Garden, the company unveiled the full roster of advertising solutions for the ad-supported tier of the combined HBO Max and Discovery+ streaming service, launching May.

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IAB Removes Legitimate Interest from Reworked TCF

VideoWeek

IAB Tech Lab, an industry trade group which creates technical standards and specifications, has today released an updated version of its Transparency and Consent Framework, TCF 2.2. The reworked framework, used by businesses across the industry to guide the collection and sharing of consent signals for use of personal data in advertising, notably removes legitimate interest as a basis for consent.

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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CairoRCSMedia Achieves Cookieless Targeting with Permutive

Exchange Wire

CairoRCS Media announced its cookieless capabilities in partnership with audience platform, Permutive, which enables the activation of audiences without using third-party cookies and without ever exposing consumers’ personal information. Cookie-blocking browsers, regulators, and tech are giving users the tools, awareness, and [.] The post CairoRCSMedia Achieves Cookieless Targeting with Permutive appeared first on ExchangeWire.com.

Cookies 98
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Samooha Is Angling To Create An ‘Easy Button’ For Data Clean Rooms

AdExchanger

Data clean room startup Samooha wants to make it easier for marketers who don’t have a data science background to securely access and share data regardless of where it sits. The post Samooha Is Angling To Create An ‘Easy Button’ For Data Clean Rooms appeared first on AdExchanger.

Marketing 104
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These Hardworking Beavers Star in ‘World’s Best Whisky Ad’

Adweek

Ahead of World Whisky Day on May 20, global marketing effectiveness and research company System1 has found what it claims is "the world's best whisky ad"--a recent campaign from Whyte & Mackay featuring puppet beavers. Released at the end of April for contemporary blended Scotch brand The Woodsman, owned by Whyte & Mackay, the "Well.

Marketing 306
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A 5-step guide to retiring martech tools without disrupting operations

Martech

Regularly auditing your martech stack must be part of your organization’s process. During an audit, you will likely identify a handful of tools that can be retired for various reasons. Perhaps your company has undergone a merger or acquisition, and you have duplicate tools that perform the same function. Maybe other tools in your stack might have added functionality, making a tool redundant.

MarTech 98
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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

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How to Create an Ads.txt File

Playwire

Put your developer hat on - it's time to create your very own ads.txt file. The process is relatively straightforward as far as ad tech goes, but it's important to get it right. The tiniest mistakes with ads.txt can slow down or even completely stop ad revenue from flowing through the programmatic advertising ecosystem and landing in your pockets.

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The Buy Side’s Journey Toward Alternative TV Currencies

AdExchanger

Agencies are busy gearing up to buy client campaigns on alt currency this upfront season. But the transition to alt currency doesn't happen overnight. The post The Buy Side’s Journey Toward Alternative TV Currencies appeared first on AdExchanger.

Agency 104
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Hilton’s TikTok Ad Changed the Social Marketing Game for Good

Adweek

ICYMI: In February, Hilton Hotels & Resorts released a 10-minute TikTok video--yes, you read that correctly--that took viewers on a sprawling journey, spanning dozens of locations and multiple genres, featuring appearances from more than half a dozen beloved TikTok creators. Not only did the spot earn some 4 million views within its first two days.

Marketing 300
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Agencies Need to See YouTube as TV if They Want to Survive

VideoWeek

Last week, brand suitability specialist Pixability announced the appointment of Cadi Jones as Managing Director for EMEA, leading the company’s UK office. VideoWeek spoke with Cadi Jones and Pixability CMO Matt Duffy, to discuss the role of brand safety on YouTube, the perception of short-form content for advertisers, and the impact of user behaviour on brand spending.

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Solving the Biggest Tech Challenges in RevOps

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.