AdvertiseMint
MAY 17, 2023
The answer is a yes, TikTok ads can be very effective for small, medium and enterprise sized businesses. In fact, a study by TikTok found that businesses that use TikTok ads see an average of 300% increase in brand awareness and a 200% increase in website traffic. TikTok, a popular short-form video-sharing app, has witnessed explosive growth in recent years.
Adweek
MAY 18, 2023
The need for brand building in the b-to-b sector has never been as in demand as it is today. Some of the world's biggest and most established blue chip brands, from Microsoft and Accenture to Shell and Amazon, are servicing business clients making it a thriving sector. But worldwide economic uncertainty has made business customers.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
The Ad Tech Blog
MAY 17, 2023
Technical debt is like a bad Tetris game. Imagine you started a business from scratch. It was just you and a laptop in a coffee shop. You wrote all the code for your product, and it worked great. You started to get customers, and your business grew. You hired a few more people, and they all loved your product. Everything was going well. But then, as your company grew even more, you realized that your code was becoming a bit of a mess.
Martech
MAY 19, 2023
It’s almost impossible to ignore the impact of artificial intelligence on businesses today. The marketing industry is no exception. From ChatGPT ’s rise as the fastest-growing platform of all time to near-constant headlines on the latest AI-related product releases, we are inundated. But with all the hype, how can marketing leaders and their teams best determine how to utilize AI to benefit their work and customers?
AdExchanger
MAY 18, 2023
In Q1 2024, Chrome will deprecate cookies for 1% of a randomly selected group of Chrome users and slowly expand deprecation to more users throughout the year. The post The Chrome Privacy Sandbox APIs Will Be Generally Available For All Users In July appeared first on AdExchanger.
Adweek
MAY 15, 2023
As WGA picketers and anti-Fox protesters crowded the entrance of the company's upfront presentation Monday afternoon at New York's Manhattan Center, the show went on as scheduled. Without any mention of the events occurring outside the venue, the 50-minute presentation heavily focused on Fox's unscripted and sports content--as the company returned to a live format.
Marketing Dive
MAY 19, 2023
Over half of Americans believe AI companies should mitigate the tech’s risks, but the vast majority do not trust them to do so, according to Ipsos research.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
MAY 17, 2023
Likes and followers are not without merit, but engagement is not directly causal of sales rates. What should marketers consider instead? The post Beyond Likes And Follows: The Metrics That Really Matter For Retail Marketing appeared first on AdExchanger.
Adweek
MAY 19, 2023
Upfront week has finally wrapped, and it's clear the Writers Guild of America strike had a significant impact on almost every presentation. Though the star power was slightly dimmer this year, with both Warner Bros. Discovery and Netflix only featuring executives during events as many celebrities refrained from crossing picket lines, the week still had.
Marketing Dive
MAY 18, 2023
For Mental Health Awareness Month, the outdoor retailer vowed to avoid posting on social and instead focus on nature, challenging consumers to do the same.
Martech
MAY 15, 2023
I’ll get straight to the point: “Submit” and “Click here” are ineffective calls to action (CTAs) for your email campaigns. (I’ll explain why a few paragraphs down.) If you need help with CTA samples you can test, language models like ChatGPT or Google’s Bard can be your best new copywriting tools. But you still need to prime the pump with a well-written prompt that recognizes the values of a good CTA.
AdExchanger
MAY 18, 2023
By guest artist Michela Buttignol A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… The post Comic: Peak RMN? appeared first on AdExchanger.
Adweek
MAY 18, 2023
Dreams can change lives--and the U.S. political landscape. And in 2020, WNBA team the Atlanta Dream did both. Just ahead of the 27th WNBA season tip-off, Amazon Prime Video has ordered a documentary film Power of the Dream that details how the team took on their owner, and permanently altered Georgia politics. "We believe in.
VideoWeek
MAY 18, 2023
YouTube viewing in CTV environments has grown rapidly in many markets over the past few years, ranking as one of the most popular CTV apps; a recent report from Nielsen ranked YouTube as the most watched CTV app in the US based on total viewing minutes. As a result of this shift, YouTube has seen an opportunity to compete for new budgets, presenting its CTV inventory as an alternative target for TV budgets.
Martech
MAY 18, 2023
U.S. digital ad spend is only expected to increase 7.8% in 2023, dropping below 10% for the first time in 14 years, according to a new forecast from eMarketer. It is projected to rebound to 11.2% growth in 2024, the forecast said. Yearly increases in digital ad spending are predicted to hover around 10% through 2027. Digital ad spend saw a dramatic rebound in 2021 following the initial wave of the COVID pandemic — when it saw growth of 37.6%.
AdExchanger
MAY 16, 2023
Data clean room startup Samooha wants to make it easier for marketers who don’t have a data science background to securely access and share data regardless of where it sits. The post Samooha Is Angling To Create An ‘Easy Button’ For Data Clean Rooms appeared first on AdExchanger.
Adweek
MAY 18, 2023
At one time, TikTok was dubbed "the million-follower factory" for its ability to catapult new users to fame and notoriety. Are those days gone? Over the last several months, there have been grumblings among creators that views are on a steady decline and follower growth is lagging. A cursory look at the top creators seems.
Marketing Dive
MAY 17, 2023
Sales of the AB InBev-owned brew have fallen and the brand has lost ground to offerings from Molson Coors and Yuengling following its promotion with transgender influencer Dylan Mulveney.
Martech
MAY 16, 2023
AI applications and generative AI tools are becoming more widely available to marketers , but are marketers ready for them? Do they have the skills needed to adopt this technology and take full advantage of its capabilities? That was the focus of a panel at The MarTech Conference , here are some of the takeaways from that discussion. AI requires human supervision As AI evolves, capabilities will expand.
AdExchanger
MAY 18, 2023
As broadcasters do their best razzle dazzle routines at the upfronts, streamers and MVPDs alike, including Roku and DirecTV, are busy building programmatic ad tech stacks. The post Prog IO Las Vegas: Measuring CTV Requires A New Mentality appeared first on AdExchanger.
Adweek
MAY 15, 2023
ICYMI: In February, Hilton Hotels & Resorts released a 10-minute TikTok video--yes, you read that correctly--that took viewers on a sprawling journey, spanning dozens of locations and multiple genres, featuring appearances from more than half a dozen beloved TikTok creators. Not only did the spot earn some 4 million views within its first two days.
Marketing Dive
MAY 17, 2023
A name change to the Frankmobile promotes the brand’s reformulated all-beef franks ahead of summer cookout season.
Martech
MAY 15, 2023
“The podcasting boom is over.” We all know that, right? We know this because it’s been reported everywhere. Since the start of the year The New York Times, Bloomberg, Vanity Fair, The Financial Times and many others have published stories about podcasting’s demise. Advertisers and audiences missed the memo and continue to flock to podcast programming.
AdExchanger
MAY 18, 2023
Netflix addressed advertiser frustration with its lack of measurement and targeting at its first-ever upfront this week. The post Netflix’s First Upfront Offering Includes Better Measurement And Targeting appeared first on AdExchanger.
Adweek
MAY 17, 2023
Max is nearly here, and Warner Bros. Discovery wants brands to know it. During Warner Bros. Discovery's Wednesday morning upfront week presentation at New York's The Theater at Madison Square Garden, the company unveiled the full roster of advertising solutions for the ad-supported tier of the combined HBO Max and Discovery+ streaming service, launching May.
Monetize More
MAY 19, 2023
If you’re reading this article, then you should be more or less familiar with Google Ad Exchange. Publishers running Ad Exchange (AdX) will most likely already know that it is one of the best ad partners to have in a site’s ad stack. However, a lot of networks and exchanges (including Google ) use second price auctions to determine the winning price for each impression.
VideoWeek
MAY 16, 2023
IAB Tech Lab, an industry trade group which creates technical standards and specifications, has today released an updated version of its Transparency and Consent Framework, TCF 2.2. The reworked framework, used by businesses across the industry to guide the collection and sharing of consent signals for use of personal data in advertising, notably removes legitimate interest as a basis for consent.
AdExchanger
MAY 16, 2023
Andrew Mok, CMO of car-sharing company Turo, explains how Turo taps into data to create a "specific, one-to-one experience" for each customer. The post Car-Sharing Company Turo Lets Data-Driven Personalization Take The Wheel appeared first on AdExchanger.
Adweek
MAY 14, 2023
On May 10, Democratic Whip Katherine Clark stood on the floor of the House of Representatives and read aloud from a children's book to members of Congress. "The end of the day was also my own," she read. "Bled out on the floor and never got home." These chilling words tell the story of Joaquin.
Marketing Dive
MAY 17, 2023
CMO Todd Kaplan detailed an effort that utilizes the biggest star in pop and features QR codes that unlock three free months of Apple Music.
Martech
MAY 17, 2023
Regularly auditing your martech stack must be part of your organization’s process. During an audit, you will likely identify a handful of tools that can be retired for various reasons. Perhaps your company has undergone a merger or acquisition, and you have duplicate tools that perform the same function. Maybe other tools in your stack might have added functionality, making a tool redundant.
AdExchanger
MAY 17, 2023
Many DTC brands are turning to TikTok to boost ecommerce sales. Bushbalm is also using TikTok to encourage people to buy its products in stores. The post DTC Brand Bushbalm Taps TikTok To Grow In-Store Sales appeared first on AdExchanger.
Adweek
MAY 16, 2023
[Sensitive content: This article mentions domestic violence. If you or someone you know is a victim of domestic abuse, please call the National Domestic Violence hotline at 1-800-799-SAFE.] During his 19 seasons in the National Hockey League, Trevor Linden racked up a long list of injuries, including cracked ribs and torn cartilage that famously didn't.
Clearcode
MAY 15, 2023
The metaverse is considered the next iteration of the Internet and has the potential to generate trillions of dollars in value by 2030. It promises to revolutionize gaming and advertising with immersive 3D experiences, create new revenue streams through NFTs and play-to-earn models, and enable greater interoperability between games. Several gaming companies constantly work on various technical developments to bring the metaverse to life.
Basis
MAY 15, 2023
What’s the weirdest museum you’ve ever been to? If you haven’t visited the National Mustard Museum in my home state of Wisconsin, I’m here to tell you that you’re missing out. It’s got everything: An exhibit on the history of mustard, the “exquisite Gibbons Collection of sterling silver and porcelain mustard pots,” and thousands of varieties to try and buy—from root beer mustard to Pear mostarda to gingerbread Dijon.
AdExchanger
MAY 16, 2023
Why is there so much misinformation circulating online? Because, unfortunately, “it’s a great business,” says L. Gordon Crovitz, co-founder of NewsGuard, which estimates that advertisers are funneling as much as The post It’s Time To Defund Misinformation And Take A More Rational Approach To Brand Safety appeared first on AdExchanger.
Adweek
MAY 17, 2023
After nearly a century on the streets, the Wienermobile isn't just a 27-foot multipurpose vehicle shaped like a hot dog anymore--it's a legend. Yet even icons occasionally require a rebrand. In a transformation by creative agency Johannes Leonardo, PR agency Zeno Group and Kraft-Heinz's in-house marketing team The Kitchen, Oscar Mayer is introducing the newly.
Expert insights. Personalized for you.
64 
Let's personalize your content