Why-In-App-Marketing-is-So-Critical-Right-Now 
InMobi
MAY 20, 2020
In the midst of literally everything happening in the world right now, in-app marketing may well be the last thing on your end – even if you’re in the mobile app marketing space. Well over 90% of all time spent using a smartphone is devoted to apps. So what does this all show?
InMobi
MAY 21, 2020
During the present pandemic, the old ways of identifying target audiences for your marketing efforts may no longer cut it. All good marketing strategies need to be underpinned by quality data and insights, but how can you understand your target audience segments when many key behaviors and habits have shifted?
InMobi
MAY 19, 2020
How well are you understanding consumers right now, in this very moment? After all, even if you felt like you had your finger on the pulse of your customers (or your customer’s customers) in January, that knowledge may not be totally relevant or helpful right now. So what’s better?
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