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Marketers face increasing challenges in determining which social narratives to engage with. Without staying ahead of these conversations, they risk irrelevance. Traditional data is backward-looking, analyzing content performance only after it has been tested against an algorithm, making it an inadequate tool for anticipating trends. The constant need to react to viral narratives leads to wasted budgets and reputational risks.
Three years on from its introduction in UK Parliament, the Online Safety Act comes into force today, meaning communications regulator Ofcom can now take action against tech companies that fail to tackle illegal content on their platforms. Under the law, which handed online safety powers to Ofcom, the watchdog can fine businesses up to 18 million or 10 percent of their worldwide revenue, whichever is greater.
Millions of Brits are turning to personal finance guru Martin Lewis amid fears around welfare spending overhaul, readership data from Taboolas network of publishers indicates. On Tuesday, Work and Pensions secretary Liz Kendall announced her intention to significantly reduce welfare expenditure [.] The post Taboola Data Reveals Millions of Brits Turn to Martin Lewis Amid Benefits Cuts appeared first on ExchangeWire.com.
Adobes first report on traffic from generative AI interfaces found a surge in traffic to U.S. retail sites over the holiday season, and the trend persisted into 2025. Between Nov. 1, 2024, and Dec. 31, 2024, traffic from generative AI sources increased by 1,300% compared to the year prior (up 1,950% YoY on Cyber Monday). Adobe found this trend continued beyond the holiday season.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Floor pricing in ad tech isnt as simple as it seems. Dive into why transparency around dynamic floors matters, whats driving SSP practices, and how publishers and buyers can reclaim clarity in the auction. Image credit @keithepetri It started with a tweet. Well, technically, it started on the Marketecture Live stage, when Sincera’s Co-founder, Mike OSullivan, made a point about how publishers should (and shouldnt) be handling floor pricing.
In this week’s Week in Review: Google questions the value it gets from news, ProSieben gets go ahead to sell non-TV assets, and Publicis expands its AI deal with Adobe. Top Stories Google Questions the Value it Gets from News in Europe Google released new research on Friday into the value of European news content to its search engine, claiming tests have shown that removing news content from Google only slightly impacted Google’s traffic, and made no significant difference to Google&
According to a report by KPMG, 85% of Canadians surveyed said the ongoing trade war with the U.S. has encouraged them to support local businesses. With a surge in demand for products offered by local companies like yours, now is the time to refine your digital marketing strategy to put your company in front of Canadians who are actively searching for your product.
According to a report by KPMG, 85% of Canadians surveyed said the ongoing trade war with the U.S. has encouraged them to support local businesses. With a surge in demand for products offered by local companies like yours, now is the time to refine your digital marketing strategy to put your company in front of Canadians who are actively searching for your product.
After hijacking London Fashion Week with its own brand of oat couture, represented by the worlds ugliest dress, Uncommon Creative Studio is back with a fly posting campaign to celebrate the ugly beige mess that is porridge for breakfast. The copywriters have had a lot of fun thinking of every possible insult to draw attention … The post Uncommon glories in the ugliness of Quaker porridge oats first appeared on More About Advertising.
Paul Kelly, the new CEO of A Million Ads, shares why 2025 will be a turning point for digital audio advertising, from the rise of in-car and audiobook ad opportunities to AI-driven ad personalization. After leading A Million Ads (AMA) to a 60% revenue growth as chief revenue officer, Paul Kelly was promoted to CEO on December 10, 2024. The newly appointed leader is setting his sights on opportunities in the audio space, as the company specializes in personalized audio ads, tailoring them to indi
Amid the downturn in linear TV advertising across Europe, RTL Group has stabilised its revenues, according to the media conglomerate’s full-year earnings, generating 3,122 million in ad sales during 2024. While RTL’s ad revenues have dropped from their 2021 peak, they were flat compared with the previous year, with digital growth offsetting declines in the TV market.
PepsiCo may be looking to add to its growing portfolio of healthier brands, as sources with knowledge of the talks recently told Bloomberg the food and beverage giant is in advanced discussions to acquire Poppi for more than $1.5 billion, perhaps as early as this week. The move would give PepsiCo shelf space in the.
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How to Solve the Biggest Pain Points in Retail Media Networks and Maximize Revenue Retail media has become one of the fastest-growing digital advertising sectors, allowing retailers to monetize their platforms through targeted advertising. In 2024, global retail media ad spending reached $154.8 billion, with projections indicating a 14.8% increase in 2025, bringing the total to approximately $177.7 billion.
Weve seen a whirlwind of activity from the new Trump administration, and one can be forgiven for missing essential developments. But, one trend that may be very problematic for ad ops teams in the months ahead is the federal governments decision to pull back on cyber security. First , Defense Secretary Pete Hegseths decision to stop cyber strikes against Russia is a significant shift in strategy.
Agencies find themselves in something of a bind when it comes to AI. On the one hand many agency executives, considering the considerable competitive pressure of the agency market, believe it’s vital that they adopt AI faster and more effectively than their competitors, in order to build or maintain a competitive edge. Some of the major groups are already reporting that their AI capabilities be it content creation or AI-driven targeting and measurement are helping them win pitches.
Marketers love shiny new tools, platforms and tactics, each promising greater efficiency, deeper insights or a competitive edge. But more doesn’t always mean better. In some cases, adding too much can backfire. This is the efficiency paradox: the tipping point at which more tools and tactics stop driving results and instead create friction, wasted effort and diminishing returns.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
If you’ve ever caught a ball, you’re a physicist. You might not be trained in it, but your intuitive sense of where the ball is going to land requires having a theory about gravity. And if you’ve ever taken aspirin for a headache, you’ve articulated a theory about medicine. Studying physics is unlikely to make you a better baseball player, but understanding economics will probably make you a better investor.
Two and a half years ago, Oren Schauble realized he didnt understand content creation. At the time, Schauble was the svp of marketing for a toy company, Gel Blaster, and recognized that the traditional advertising toolkit wouldnt cut it when organic social was the future. He decided to dedicate an hour a night the time hed typically spend watching Netflix to making content on TikTok and, eventually, Instagram.
Former adam&eve joint CEO Tammy Einav is teaming up again with James Murphy and David Golding, but this time at Ogilvy which bought Murphy and Golding’s New Commercial Arts venture last year. Murphy is one of the leading account managers of his era, as was Einav at A&E. Back in the day such folk defied … The post Einav rejoins Murphy and Golding: is there such a thing as gravity-defying account management?
HubSpot’s February 2025 updates focus on smarter automation, deeper insights and improved customization. From AI-powered workflow enhancements to more flexible forecasting tools, these updates will give you greater efficiency, better data visibility and more control over your CRM. Let’s take a look at the biggest HubSpot updates for February 2025.
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Generative AI advocates hype the technologys ability to liberate workers from tedious tasks. As it turns out, that use case is well suited to the curation craze sweeping digital advertising. The process of setting up curated private marketplaces (PMPs) for bespoke audiences and vetting what inventory gets included can be incredibly time-consuming and tedious for […] The post How AI Helps GroupM Take The Tedium Out Of Curation appeared first on AdExchanger.
By the looks of Targets latest earnings call, its ad business continues to be a bright spot for the retailer. Last year, Targets ad business raked in $649 million in revenue, up 25% from the $522 million it pulled in the year prior. But for all its growth, Target is the David to the Goliaths of Walmart and Amazon, whose ad businesses brought in $4.4 billion and $50 billion in 2024, respectively.
Jaime Vasil is Group VP of Candidates and Causes at Basis Political advertisings connected TV ( CTV ) evolution was in full effect during the 2024 US elections. The trend that started to show life two cycles ago is now a regular part of the media plan for candidates, campaigns, PACs, and other organizations looking to reach and influence voters. CTVs emergence as a political powerhouse has been developing steadily over the last four election cycles.
Half of all Americans use AI, according to a survey by Elon Universitys Imagining the Digital Future Center. And its not just the tech bros and Silicon Valley elites, either. Sure, younger, wealthier, and better-educated folks are slightly more likely to use AI, but guess what? It is also used by 53%of households earning under $50. Hispanic adults (66%) and Black adults (57%) are even more likely to use LLMs than White adults (47%).
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
When Womens History Month rolls around each March, awareness is raised to recognize womens contributions and advocacy for gender equality. In case you missed it on your calendar, International Womens Day was March 8, and this years theme was Accelerate Action. Considering the threat to women’s rights in the United States, the time to take […] The post Championing Change: How Women In Ad Tech Can Advocate For Equality Year-Round appeared first on AdExchanger.
BuzzFeed CEO Jonah Peretti said in an earnings call last week that the company was investing $10 million of resources into BF Island, a social platform BuzzFeed is building that will focus on user-generated content supported by AI technology. The project will begin private beta testing in Q2, and details remain slim. But Peretti said the goal is to convert 5% of BuzzFeeds audience of 34 million monthly users to join BF Island.
What if it was never going to last? More than three decades have passed since the first banner ad appeared on a website. Digital wasn't just a new frontier, it was a place that experienced stratospheric year-over-year growth--and the unspoken expectation was that growth would continue forever. That expectation makes sense when you consider how.
In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: How are marketers using ChatGPT’s Operator function? Marketers are increasingly leveraging the Operator function available from ChatGPT to enhance their workflows and improve efficiency in various aspects of their marketing efforts.
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Over the last few months, the subject of principal media (PM), or principal-based buying, has entered the ad tech zeitgeist. Principal media is the process where media agencies purchase media in advance, in bulk, and then resell it to their clients, often at a price that is higher than they paid but lower than what […] The post Principal Media Has Potential, But Only With Strong Quality Controls appeared first on AdExchanger.
Streaming’s share of TV viewing reached a new high in the US last month, making up 43.5 percent of total TV viewing, according to Nielsen’s latest The Gauge report. In conjunction, linear TV viewing (broadcast and cable combined) fell to a low of 44.4 percent, suggesting it is only a matter of time before streaming overtakes traditional TV’s share of viewing on TV sets.
Streaming has reshaped the way we watch content video-on-demand platforms have overtaken traditional TV theyre more affordable, accessible, and give you the freedom to watch video anytime, anywhere. With this rapid rise of OTT technology and shifting viewer habits, video publishers are eager to launch their own OTT apps and capitalize on this trend.
When it comes to surveys, standard rating scales often fail to predict actual behavior. People may say they are extremely likely to do something, but their actions tell a different story. Forcing individuals to make trade-offs rather than simply rating options leads to far more accurate predictions. Learn why forced choice works and how it can improve survey design and decision-making.
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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