Ad Monsters

MARCH 17, 2025

Marketers face increasing challenges in determining which social narratives to engage with. Without staying ahead of these conversations, they risk irrelevance. Traditional data is backward-looking, analyzing content performance only after it has been tested against an algorithm, making it an inadequate tool for anticipating trends. The constant need to react to viral narratives leads to wasted budgets and reputational risks.

Marketing 90

Marketing Click Through Rate Conversion Conversion Rate 90

Adweek

MARCH 17, 2025

South by Southwest brings nearly half a million people to the city of Austin, Texas, each spring for its sprawling series of conferences and festivals. For many marketing professionals, it's a tentpole event on par with CES or Cannes Lions--but offering a different audience and focus. While CES showcases futuristic tech and serves as a.

Marketing 293

Marketing Audience Advertising 293

Martech

MARCH 17, 2025

Now is not the time to be an email marketing Luddite. From BIMI to AI scheduling, how we reach customers is changing rapidly. The more you use these tools to your advantage, the more of an impact youll make with your subscribers. Ive seen these tech advances revolutionize email marketing strategies. Heres what every agency and marketer should know to smash their 2025 KPIs. 1.

Marketing 118

Marketing A/B Testing MarTech Agency 118

AdExchanger

MARCH 20, 2025

Generative AI advocates hype the technologys ability to liberate workers from tedious tasks. As it turns out, that use case is well suited to the curation craze sweeping digital advertising. The process of setting up curated private marketplaces (PMPs) for bespoke audiences and vetting what inventory gets included can be incredibly time-consuming and tedious for […] The post How AI Helps GroupM Take The Tedium Out Of Curation appeared first on AdExchanger.

Audience 110

Audience Machine Learning Advertising Agency 110

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing

Ad Monsters

MARCH 19, 2025

Floor pricing in ad tech isnt as simple as it seems. Dive into why transparency around dynamic floors matters, whats driving SSP practices, and how publishers and buyers can reclaim clarity in the auction. Image credit @keithepetri It started with a tweet. Well, technically, it started on the Marketecture Live stage, when Sincera’s Co-founder, Mike OSullivan, made a point about how publishers should (and shouldnt) be handling floor pricing.

Ad Tech 94

Ad Tech Real Estate 94

Adweek

MARCH 17, 2025

PepsiCo may be looking to add to its growing portfolio of healthier brands, as sources with knowledge of the talks recently told Bloomberg the food and beverage giant is in advanced discussions to acquire Poppi for more than $1.5 billion, perhaps as early as this week. The move would give PepsiCo shelf space in the.

Food 265

Food 265

AdExchanger

MARCH 20, 2025

When Womens History Month rolls around each March, awareness is raised to recognize womens contributions and advocacy for gender equality. In case you missed it on your calendar, International Womens Day was March 8, and this years theme was Accelerate Action. Considering the threat to women’s rights in the United States, the time to take […] The post Championing Change: How Women In Ad Tech Can Advocate For Equality Year-Round appeared first on AdExchanger.

Ad Tech 109

Ad Tech 109

Basis

MARCH 17, 2025

Jaime Vasil is Group VP of Candidates and Causes at Basis Political advertisings connected TV ( CTV ) evolution was in full effect during the 2024 US elections. The trend that started to show life two cycles ago is now a regular part of the media plan for candidates, campaigns, PACs, and other organizations looking to reach and influence voters. CTVs emergence as a political powerhouse has been developing steadily over the last four election cycles.

Advertising 94

Advertising CPM Impressions Video Ads 94

Adweek

MARCH 17, 2025

What if it was never going to last? More than three decades have passed since the first banner ad appeared on a website. Digital wasn't just a new frontier, it was a place that experienced stratospheric year-over-year growth--and the unspoken expectation was that growth would continue forever. That expectation makes sense when you consider how.

Banner 266

Banner Marketing Media Agency 266

Martech

MARCH 20, 2025

HubSpot’s February 2025 updates focus on smarter automation, deeper insights and improved customization. From AI-powered workflow enhancements to more flexible forecasting tools, these updates will give you greater efficiency, better data visibility and more control over your CRM. Let’s take a look at the biggest HubSpot updates for February 2025.

A/B Testing 99

A/B Testing Conversion Marketing Communications 99

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Advertising

AdExchanger

MARCH 16, 2025

Over the last few months, the subject of principal media (PM), or principal-based buying, has entered the ad tech zeitgeist. Principal media is the process where media agencies purchase media in advance, in bulk, and then resell it to their clients, often at a price that is higher than they paid but lower than what […] The post Principal Media Has Potential, But Only With Strong Quality Controls appeared first on AdExchanger.

Media 98

Media Ad Tech Agency 98

Seth Godin

MARCH 17, 2025

If you’ve ever caught a ball, you’re a physicist. You might not be trained in it, but your intuitive sense of where the ball is going to land requires having a theory about gravity. And if you’ve ever taken aspirin for a headache, you’ve articulated a theory about medicine. Studying physics is unlikely to make you a better baseball player, but understanding economics will probably make you a better investor.

Media 83

Media Agency 83

Adweek

MARCH 17, 2025

Spectrum Reach, the advertising sales business of Charter Communications, has rolled out its newest planning tool, Audience Reach Optimizer (ARO), designed to boost the effectiveness and efficiency of advertisers' campaigns, delivering their TV ads to their intended audience. ARO leverages Spectrum Reach's unique data insights in a privacy-focused way to simplify the process for advertisers.

Audience 217

Audience Communications Advertising 217

Martech

MARCH 19, 2025

Share of search is a marketing metric that looks at all of the branded searches beging done in your category and tells you how many of those searches are looking for you. As marketing metrics go, share of search is relatively quick and easy to find. You can use low-cost or free tools that many marketers are already using to gather the data. Perhaps best of all, share of search is also a really good proxy for understanding your market share.

Marketing 109

Marketing MarTech Conversion Audience 109

Advertiser: ZoomInfo

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

Marketing

AdExchanger

MARCH 20, 2025

The IAB Tech Lab is having its Howard Beale moment with the web browsers. Were mad as hell, and were not going to take it anymore, said IAB Tech Lab CEO Tony Katsur. Through excessive limitations on data collection and monetization, the browsers have created a hostile environment for publishers to monetize in, he said. […] The post The IAB Tech Lab Is Launching A Server-Side Solution For Programmatic To Bypass Bossy Browsers appeared first on AdExchanger.

Advertising 99

Advertising 99

Digiday

MARCH 20, 2025

2025 is shaping up to be a brutal year for publishers hoping programmatic ad auctions would keep the cash flowing. Things are so bleak that not one would speak on the record about their dwindling fortunes. Better to suffer in silence than to become the industry’s next cautionary tale. Theres still quite a lot of softness in money coming from the open auction,” said the revenue lead of a publisher in North America.

Media 85

Media Marketing 85

Adweek

MARCH 17, 2025

On Achill Island, off Ireland's rugged west coast, there's a pub called McLoughlin's Bar that's been in the family for four generations and part of the community for 155 years. The current owner, Joseph "Josie" McLoughlin, was born upstairs in the pub and has worked behind the bar for 43 years. Now McLoughlin is about.

Advertising 325

Advertising 325

Martech

MARCH 20, 2025

Half of all Americans use AI, according to a survey by Elon Universitys Imagining the Digital Future Center. And its not just the tech bros and Silicon Valley elites, either. Sure, younger, wealthier, and better-educated folks are slightly more likely to use AI, but guess what? It is also used by 53%of households earning under $50. Hispanic adults (66%) and Black adults (57%) are even more likely to use LLMs than White adults (47%).

MarTech 92

MarTech Retail Conversion Education 92

Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

AdExchanger

MARCH 20, 2025

Amid shifting habits in media consumption, live sports have demonstrated significant staying power. Over the past five years, the NFL has consistently claimed at least70 of TVs top 100 telecasts, and 2024 saw record-setting viewership for major sports events like the Olympics and MLB World Series. While aligning with sports leagues or game content can […] The post Getting Into The Game: Hatching Innovative Ad Formats For Live Sports appeared first on AdExchanger.

Media 90

Media 90

Digiday

MARCH 20, 2025

Two and a half years ago, Oren Schauble realized he didnt understand content creation. At the time, Schauble was the svp of marketing for a toy company, Gel Blaster, and recognized that the traditional advertising toolkit wouldnt cut it when organic social was the future. He decided to dedicate an hour a night the time hed typically spend watching Netflix to making content on TikTok and, eventually, Instagram.

Advertising 79

Advertising Marketing Media 79

Adweek

MARCH 17, 2025

Perplexity is making its biggest marketing bet yet. The AI search startup has launched its first celebrity-led ad campaign, starring Squid Game actor Lee Jung-jae, in a mid-seven-figure buy across major streaming platforms. The 90-second ad spot, filmed in Korea, takes a playful jab at Google, dubbed "Poogle" in the ad. Jung-jae, caught in a.

Marketing 306

Marketing 306

Martech

MARCH 17, 2025

Adobes first report on traffic from generative AI interfaces found a surge in traffic to U.S. retail sites over the holiday season, and the trend persisted into 2025. Between Nov. 1, 2024, and Dec. 31, 2024, traffic from generative AI sources increased by 1,300% compared to the year prior (up 1,950% YoY on Cyber Monday). Adobe found this trend continued beyond the holiday season.

Retail 88

Retail Affiliates Food Conversion 88

Advertiser: ZoomInfo

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

Marketing

AdPulp

MARCH 21, 2025

Starbucks and its new advertising agency Anomaly, are making interesting new product- and caf-focused commercials. The cinematic spots feature soundtracks by AC/DC, The Ting Ting, and Willie Nelson. And smart copy. It starts in darkness. In countless neighborhoods before sunrise. And then suddenly, out of the darkness, energy. According to Marketing Dive, Starbucks executives including […] The post Starbucks and Anomaly Combine To Brew Something Good appeared first on Adpulp.

Agency 79

Agency Marketing Advertising Food 79

Digiday

MARCH 17, 2025

Media agencies are finding more uses for AI to automate routine campaign tasks, but when it comes to creative content, the technology still fails to impress. At the Digiday Media Buying Summit in Nashville, agency leaders said generative AI still falls short in delivering high-quality creative output, even as more companies leverage AI to optimize and streamline media operations.

Agency 84

Agency Media Impressions Conversion 84

Adweek

MARCH 21, 2025

GroupM's global brands can now efficiently target audiences in China thanks to DeepSeek's capabilities.

Media 293

Media Audience Agency 293

Martech

MARCH 19, 2025

Marketers love AI, but consumers not so much. That’s the broad takeaway from our review of nine recent reports on AI and marketing. Understanding the specifics of what and why consumers disagree is essential for marketers if they hope to connect with consumers. The reports have different methodologies, so this can’t be an apples-to-apples comparison.

eCommerce 87

eCommerce Marketing MarTech Agency 87

Advertiser: ZoomInfo

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

Marketing

Ad Monsters

MARCH 21, 2025

Paul Kelly, the new CEO of A Million Ads, shares why 2025 will be a turning point for digital audio advertising, from the rise of in-car and audiobook ad opportunities to AI-driven ad personalization. After leading A Million Ads (AMA) to a 60% revenue growth as chief revenue officer, Paul Kelly was promoted to CEO on December 10, 2024. The newly appointed leader is setting his sights on opportunities in the audio space, as the company specializes in personalized audio ads, tailoring them to indi

Machine Learning 65

Machine Learning Entertainment Audience ROI 65

Digiday

MARCH 19, 2025

The lines between a Hollywood celebrity and content creator are blurrier than ever, which is shifting the way agencies and brands approach influencer marketing. In the current marketing landscape, it comes down to prioritizing the partner and most effective brand ambassador, according to influencer marketing agency execs. While there might have been a clearer distinction between working with traditional celebrities and betting on creators in the earlier days of influencer marketing, the business

Agency 84

Agency Marketing Media 84

Adweek

MARCH 21, 2025

The Rachel Maddow Show led the way for MSNBC, CNN saw a split between Jake Tapper and Abby Phillip.

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Martech

MARCH 17, 2025

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: How are marketers using ChatGPT’s Operator function? Marketers are increasingly leveraging the Operator function available from ChatGPT to enhance their workflows and improve efficiency in various aspects of their marketing efforts.

Marketing 77

Marketing A/B Testing SEO Conversion Rate 77

Advertiser: ZoomInfo

Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.

Marketing