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Google Performance Max (PMax) and the coterie of other AI-based ad platforms, including Meta Advantage+ Shopping Campaigns (ASC) and, more recently, Amazon Performance Plus, have taken hold in the past couple years. In fact, the first edition of AdExchanger’s Commerce Media Newsletter, in 2023, was a report on the mechanics of PMax. AI and machine […] The post Learning To Live With Our New AI-Based Advertising Overlords appeared first on AdExchanger.
Flau'jae Johnson has been an LSU Tiger, an NCAA Champion, a rapper, a business major, and a prolific endorser--but being financially stable has become a similarly important part of her identity. As March Madness tips off, Johnson is using her sports marketing partnership with credit firm Experian to help fans get there as well. She'll.
In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: Are attention spans really getting shorter? And how should marketers respond? Yes, research indicates that attention spans are indeed getting shorter, particularly among younger audiences.
Freelancers looking to build a career have two good options: Be so good at doing the work by hand that you’re a better alternative for a client than using AI. This is going to get more and more difficult. Be so good at having AI work for you that you’re the obvious choice when there’s work to be done. The lousy options are to insist that you don’t use AI, but to be slower, more expensive and not as good as the AI option.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Its obvious that publishers and advertisers have a lot to offer each other. And yet, based on the way advertisers have dealt with publishers over the years, you’d think they were sworn enemies. This is far from how things play out with major walled gardens like Meta and Google. There, ingenuity and openness prevail. The […] The post To Compete With Walled Gardens, The Open Web Needs More Collaboration appeared first on AdExchanger.
The world of FAST is changing, well. fast, according to a new Gracenote report. Today, Gracenote, Nielsen's content data business unit, released new research, data, and insights on the evolving landscape of free ad-supported TV services (FAST), providing information for distribution platforms and advertisers seeking to monetize consumer engagement and understand the shifting streaming environment.
Generative AI is reshaping the web for brands and users alike, as features like Googles AI Overviews move the burden of processing search results from human users to AI services. AI Overviews use generative AI to pull information from various sources to generate responses. This means brands have less control over how their content is displayed and interpreted.
Generative AI is reshaping the web for brands and users alike, as features like Googles AI Overviews move the burden of processing search results from human users to AI services. AI Overviews use generative AI to pull information from various sources to generate responses. This means brands have less control over how their content is displayed and interpreted.
While it’s tempting to compare suffering, inconvenience, unfairness or general no-goodness, it’s not helpful. Someone else’s trauma doesn’t diminish yours. In fact, when we can find the space to see that others have their own mess to deal with, it opens the door for forward motion. The past happened, but all that’s available to us now is the choice of what to do about it.
“Getting new users on your application is just step one. A successful mobile strategy is three-pronged with acquisition, in-app engagement, and retention.” Phil Golas, VP Technology and Activation, Spark Foundry In today’s competitive digital landscape, user retention is key to brand success. With mobile as an always-on touchpoint, brands can go beyond transactions to build lasting relationships through personalized engagement, in-app experiences, and app-driven loyalty program
Publicis Groupe has snagged The Coca-Cola Company's media and data business in the U.S. and Canada from incumbent WPP, two sources with knowledge of the matter told ADWEEK. The result came after the beverage company held a competitive closed door review with both holding companies, which ADWEEK reported on last week. It means a crucial.
Marketings biggest challenge today isnt a lack of data its too much of it. Campaigns, channels and customer interactions generate endless metrics, often fragmented across platforms. The decline of third-party cookies and the explosion of new marketing channels connected TV, retail media, digital out-of-home and more only deepen this fragmentation.
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You have a strategy. Perhaps you didnt even choose it but you have one… and its not working. The dominant question is, “what do I do now?” Which tactic do we use? How do we get the word out? How do we close this sale, solve the problem and succeed? Perhaps we should look to others that have succeeded and use their tactics. The problem is simple.
BERLIN, GERMANY – Almedia, the data-driven platform engineering the future of mobile gaming user acquisition, today announces it has been named Europes third fastest-growing company in the prestigious FT1000 listing. The FT1000 is an annual listing of Europes fastest-growing companies, compiled by the Financial Times and Statista based on average annual revenue growth over a […] The post The Financial Times Names Almedia Third Fastest-Growing Company in Europe, Number One in Advertis
The CEO of Brooklyn-based creative shop Madwell, Christopher Sojka, is lashing out against distressed employees--according to internal communications obtained by ADWEEK--for pushing back against the agency's in-office policies after not being paid in time, and for speaking to the press about the company's financial woes. The indie shop, which has serviced major brands including Verizon.
If you’ve been around the corporate world long enough, you might remember when “failing up” was the latest concept in corporate success. It describes the ability to rise above failure and move on, to share your experiences with others, understanding the point of failure, learning from it and moving on. Like most corporate cliches, it came and went.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
While video advertising is one of the major revenue drivers for publishers, maximizing earnings requires more than just embedding ads into content. With how user behavior has changed over the years, recent ad tech advancements, and the increasing competition in the market, publishers need a strategic approach to get the most out of their ad inventory and boost their video ad revenue.
Newsletters are having more than a moment, and advertisers are getting interested. Inspired by the recent success that publishers like Morning Brew and The Hustle have had launching newsletter businesses, a Canada-based tech investment firm called Redbrick is looking to capitalize on the growing opportunity. On Tuesday, Redbrick announced that it has acquired Paved, a […] The post This Investment Firm Is Acquiring A Newsletter Ad Platform To Build Emails Answer To Taboola And Outbrain appe
A teddy bear is typically a symbol of childhood innocence, comfort, and play. But in a harrowing ad from nonprofit Sandy Hook Promise, the stuffed animal serves as a stark reminder of how the gun violence epidemic is impacting childhoods across the U.S. As the organization's latest public service announcement (PSA) reminds viewers, teddy bears.
AI agents are changing the game for business in general and marketing in particular. While they bring automation and efficiency to a new level, they require strong governance. As AI agents get smarter and more embedded in daily operations, ensuring they’re used responsibly, securely and ethically isn’t just a nice-to-haveit’s a must. “The question is the same, whether it is generative AI, traditional AI, machine learning or agentic,” said Kavitha Chennupati, senior
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Discover why a visual-first DSP is the future of campaign management. See how a more intuitive marketing tool helps you track and optimize with clarity. In digital advertising, speed, accuracy, and clarity drive results. Yet most DSPs rely on static change logs and text-based records, forcing advertisers to manually piece together what changed and how it impacted performance.
Capturing live sports is the white whale for CTV streamers. Live sports broadcasts rights are the surest bet for streamers to grab market share and to reach audiences that are watching TV at the same time, rather than binging hand-picked shows on demand. Not to mention, recent changes in the national sports zeitgeist like […] The post Streamers Tee Up New Ad Opportunities For Live Sports appeared first on AdExchanger.
Sheila Shekar Pollak has joined hair care and color brand Madison Reed as chief marketing officer (CMO). Pollak was most recently chief brand experience officer at outdoor apparel and gear provider Orvis. Before she joined Orvis in 2022, she also held CMO roles at skincare brand Biossance and activewear business Athleta, spending nine-and-a-half years at.
AI personalization is everywhere, but it’s not everything. Only humans can provide the genuine interaction and empathy to build lasting customer relationships. While AI can help identify your ideal customers, you must go old school to nurture them. “AI is a magnificent tool,” said Kyle Tudor, head of sales at Perfection and Custom, at last fall’s MarTech Conference. “But your customers are still human.
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
The phone book was a groundbreaking innovation. For the first time, you could actually look up the person you were seeking to reach. At about the same time, the department store arrived. You could actually have a shot at finding what you were hoping to buy. TV Guide was, at one time, the most valuable magazine in the US, worth more than any TV network.
It is a rare occurrence for successful ad tech entrepreneurs to venture out of the B2B software landscape and into the consumer-facing world. But the attempt is not unheard of. The latest example came last month when Andr Swanston, co-founder and former CEO of Tru Optik which sold to TransUnion in 2020 raised […] The post Meet The Free Gaming Platform Founded By An Ad Tech Vet Thats Putting CTV Ads In Video Games appeared first on AdExchanger.
Most every self-respecting Hollywood action flick contains the following scene: a few grizzled cops walk directly toward the camera--in dramatic slow motion--while the background lights up with explosions and fireballs. It's a trope for a reason.
Google confirmed to Adweek it will explore bringing ads to its new AI Mode search experience. However, ad buyers are concerned that user behavior in the conversational interface could reduce ad effectiveness. Google is looking to monetize its newest AI search experience, telling Adweek it plans to explore bringing ads into AI Mode the conversational search feature launched in beta this week.
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
No one knows the name of the maternity nurse who helped with the delivery of Marie Curie or Esperanza Spaulding. You might grow up to be a genius, but the team that helped your mom give birth don’t have to be geniuses–they simply have to be pretty good at their craft. The same is becoming ever more true when it comes to the way tech is changing our lives.
Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, released the Q4 2024 GDPR Evasion in the Mobile App Ecosystem: Privacy Policy Omissions & Legal Implications for SSPs and App Stores Report. The report examines apps across [.] The post Pixalate Research: 14.9K Mobile Apps with 32M+ EU Downloads May Violate GDPR appeared first on ExchangeWire.com.
In its February earnings call, The Trade Desk set an ambitious goal to get all its advertiser clients onto a major platform upgrade, Kokai. Adoption, to that point, had been sluggish, and the company had taken a financial hit. CEO Jeff Green blamed The Trade Desk's surprisingly bad fourth quarter earnings--where it didn't meet revenue.
Marketing budgets are doing two things right now tightening and transforming. With consumer spending power squeezed and C-suites scrutinizing every expense, businesses and the marketers who support them have come to a critical inflection point: adapt to inflation or watch your ROI evaporate. Simply cutting costs won’t cut it. As inflation stubbornly hovers at 3% and reports reveal consumers’ disposable income is up just 1.8% year over year the weakest pace since December 2022 busi
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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