Martech
MARCH 3, 2025
I’m in a writing group with some of the world’s most brilliant minds. Several members are leadership consultants, so I get early access to some of their insights about being a “leader.” It’s funny because leadership is tough to define but easy to spot. We all know when we’ve experienced a bad or good leader. We are willing to throw our heads through a brick wall for a good leader and want a brick wall to crush a bad one.
Adweek
MARCH 6, 2025
Google will "explore bringing ads into" its new AI Mode, the company told ADWEEK. AI Mode, rolled out in beta Wednesday, can conduct multiple searches at once to serve up in-depth, multi-step responses to complex user queries. While ads aren't yet available in AI Mode, Google said it will "leverage learnings" from ads products built.
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Ad Monsters
MARCH 4, 2025
Googles AI Overviews and rival AI search tools are keeping users on their platforms, decimating referral traffic for publishers. As lawsuits mount, is there a way forward for the open web? For decades, publishers and Google enjoyed a symbiotic relationship: publishers created content, and Google indexed it. In return, search traffic drove visitorsand revenueback to publishers sites.
AdExchanger
MARCH 4, 2025
Target reported $649 million in revenue from its Roundel advertising business in 2024, up about 25% from 2023, during its Q4 and full-year earnings report on Tuesday. The ad revenue growth was a bright spot, in an otherwise flat year for Americas second-largest retail chain operator. Targets full-year net sales actually declined by 3% compared […] The post Target Reports Soft Store Sales But Optimistic Ad Revenue appeared first on AdExchanger.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Martech
MARCH 3, 2025
For decades, the marketing qualified lead (MQL) has been the centerpiece of B2B go-to-market (GTM) strategies. It has shaped how marketing teams operate, how sales teams prioritize outreach, and how executives measure marketing’s contribution to revenue. However, the MQL no longer fits this purpose. It’s not just an outdated metric; it represents a way of thinking that disconnects GTM teams from real business impact, misaligns incentives and fails to reflect how modern buyers behave.
Adweek
MARCH 5, 2025
Google has wiped over 180 apps from the Play Store in response to findings from ad verification vendor Integral Ad Science (IAS) that uncovered a massive ad fraud operation that used shell Android apps to generate millions of dollars in ad revenue. After noticing a handful of "anomalies in app behavior and traffic patterns" in.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Seth Godin
MARCH 4, 2025
Media theory pioneer Harold Innis saw it 70 years ago: Some cultures and ideas are built to spread across SPACE. And some spread across TIME. It’s the tension between space and time that lead to the rise and fall of societies and cultures, and they’re worth understanding. Clay tablets, household traditions and local governments persist over time.
Martech
MARCH 3, 2025
In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. AI significantly enhances hyper-personalization in marketing by enabling marketers to analyze vast amounts of data quickly and accurately. Here are some practical ways AI assists in this process: Data analysis and insights: AI algorithms can process customer data from various sources, such as brows
Adweek
MARCH 3, 2025
BlackRock-backed CTV advertising platform MNTN is divesting production shop Maximum Effort "to an affiliate of its original owner," according to an IPO securities filing made Friday. Maximum Effort was founded by actor Ryan Reynolds and producer George Dewey in 2018. In the filing, MNTN said that on Feb. 28 "the Company entered into an agreement.
AdExchanger
MARCH 5, 2025
Ad measurement is messed up for a lot of reasons: complex customer journeys, an overreliance on last click, attribution windows that are too long or too short. But theres another reason marketers find it difficult to understand their true ROI, says Marilois Snowman, CEO and a founding partner of independent media planning and buying agency […] The post What It Means To Measure True ROI appeared first on AdExchanger.
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Seth Godin
MARCH 3, 2025
Our instincts might not be as good as we hope. Going with your gut is thrilling. It’s personal, vulnerable and brave. And if it’s getting you what you seek, keep at it. But often, our instincts are a way of hiding, undermined by a lack of knowledge. If you haven’t done the reading and can’t see what the alternatives might be, instincts might be all you have left.
Martech
MARCH 5, 2025
The past two years saw incredible innovation around AI, and in the past year, much of the AI developments focused on AI agents. Our conversation with Scott Brinker, editor of chiefmartec.com and VP of platform ecosystem at HubSpot, focuses on how AI agents will change the way we manage our marketing technology. While examples abound of AI agents being used in customer-facing applications, theyre making headway in martech stacks, where they can take requests for data, then reach out to various ap
Adweek
MARCH 5, 2025
WPP is deepening its artificial intelligence toolset and making a strategic move into generative AI with a stake in Stability AI. The holding company's investment in Stability AI is meant to deepen access its advanced AI models for creating images, videos, 3D designs, and audio. In return, Stability AI will benefit from WPP's marketing expertise.
VideoWeek
MARCH 4, 2025
Shortly after Google announced its plans to deprecate third-party cookies in Chrome back in 2020, UK news publishing group Reach announced a new ‘customer value strategy’, designed to prepare the company for a post-cookie future. The strategy centred on capturing customer insights and data in order to serve audiences more relevant content, while using that same data to target ads and drive up digital ad revenues.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Digiday
MARCH 5, 2025
Digg, the once-dominant social news aggregator, is set to relaunch with a vision that seeks to recapture the spirit of early internet communities while addressing the shortcomings of Web 2.0. Founded in 2004, Digg once rivaled Reddit for the role of “the internet’s homepage.” Now, Digg founder Kevin Rose and Reddit cofounder Alexis Ohanian have bought it back for an undisclosed amount.
Martech
MARCH 4, 2025
B2B tech marketing is shifting from a traditional, product-centric approach to a data-driven, AI-powered, customer-first model. Digital transformation, changing buyer expectations and the proliferation of martech tools have reshaped how tech brands engage, convert and retain customers. Data is central to this shift, enabling more intelligent decision-making, better personalization and measurable revenue impact.
Adweek
MARCH 5, 2025
Microsoft is blurring the line between search and shopping with new AI-powered ads in its generative AI chatbot, Copilot. It unveiled several AI ad formats and tools today at its Advertising Accelerate event in the Dominican Republic, including Showroom Ads, an interactive split-screen experience that mimics in-store guidance, and branded AI agents that let brands.
AdExchanger
MARCH 2, 2025
As privacy regulations and enforcement grow more complex, companies must keep up with key developments and continue partnering with privacy experts to understand their practical impact. One notable development that flew under the radar in recent months is the Supreme Courts decision to overturn the long-standing doctrine of Chevron deference, established by the Supreme Courts […] The post The Surprising And Important Link Between Chevron And Ad Tech appeared first on AdExchanger.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Ad Tech Daily
MARCH 5, 2025
Digital Publishers Prioritising Business Fundamentals as ESG Efforts Wane, Reveals AOP Survey Readership growth is the top priority for digital publishers, which many plan to achieve through increased content output London, UK:The Association of Online Publishers (AOP) has released the Digital Publishing: Outlook and Priorities for 2025 report, summarising findings from its annual survey of […] The post Digital Publishers Prioritising Business Fundamentals as ESG Efforts Wane, Reveals AOP
Martech
MARCH 3, 2025
Identity resolution tools help businesses (large businesses, in particular) accurately map identities, create complete customer views and personalize their marketing. Right now, several trends are driving interest in identity resolution tools, including the decline of third-party cookies and consumers’ expectation of personalized, highly relevant experiences when they engage with brands.
Adweek
MARCH 4, 2025
Amazon wants a bigger piece of TV ad dollars that are going programmatic. The company is launching a new tool called Complete TV within its demand-side-platform, Amazon DSP, for advertisers to plan and manage their TV budgets, including linear and streaming deals. With Complete TV, advertisers can track their upfront commitments--year-long TV budgets that are.
AdExchanger
MARCH 5, 2025
When DTC mattress brands started blowing up and investing in digital advertising in a big way Naturepedic capitalized on the fact that everyone was talking about mattresses by posing a question of its own: What am I really sleeping on? The post Inside Organic Mattress Brand Naturepedics In-House Digital Marketing Strategy appeared first on AdExchanger.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Digiday
MARCH 4, 2025
According to three separate sources familiar with the developments, Blis has been exploring its exit options in recent weeks, conducting discussions with both private equity and strategic suitors. However, according to separate sources, the U.K. outfit is now understood to be on the brink of announcing a deal with T-Mobile, one of the few telco groups still interested in exploring ad-funded operations.
Martech
MARCH 4, 2025
A major challenge for voice of the customer (VOC) teams is proving their value. Their impact is often marginalized because they struggle to drive action that improves the customer experience. This makes it harder to demonstrate their effectiveness, reducing their visibility and influence. Why does this happen? Many VOC teams focus too much on metrics and reporting , diverting attention from meaningful action.
Adweek
MARCH 3, 2025
Cracker Barrel Old Country Store named three new agencies of record on Monday: Blue Engine, Prophet, and Viral Nation. Communications firm Blue Engine will be Cracker Barrel's AOR for public relations, experiential marketing, and partnerships. Prophet will work on Cracker Barrel's brand marketing efforts, such as brand communication, restaurant redesigns, brand marketing campaigns, and a.
AdExchanger
MARCH 2, 2025
Publishers still live in fear of being unknowingly branded as a shady made for advertising (MFA) site and losing out on ad revenue as a result. Pubs fears have not been dispelled by industry efforts to redefine MFA as made for arbitrage and to focus on avoiding sites that squeeze as much revenue as […] The post Publishers No Longer Need To Wonder If Theyre On MFA Blocklists appeared first on AdExchanger.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Digiday
MARCH 4, 2025
Amazons ads business is muscling in on the same ad tech players that once fueled its rise. Granted, its been edging into that cottage industry for years but its latest moves make those earlier steps look like a warm-up. Recently, Amazon has been rolling out features and services that were once the domain of companies like Skai and Pacvue. As Amazon tightens its grip, some casualties may be inevitable.
Martech
MARCH 5, 2025
Ecommerce may be thriving, but brick-and-mortar retail remains a critical brand touchpoint. Companies like Netflix and Wayfair are proving that physical stores arent just about transactions theyre influential brand ambassadors that shape perception and loyalty. The challenge is clear: How can brands create in-person experiences that draw people in and build lasting connections?
Adweek
MARCH 5, 2025
Telecoms giant T-Mobile on Wednesday announced that it closed a deal on Monday to acquire Blis, an adtech company specializing in location-based advertising, for approximately $175 million in cash. Blis' technology forgoes identifiers like third-party cookies and relies on privacy-conscious tools for ad targeting based on location data. T-Mobile believes the company's capabilities will complement.
Seth Godin
MARCH 2, 2025
This is how we learn. An apple is a lot like an orange, but you can eat the skin and it’s not as sweet. If you know what an orange is, you’re most of the way to understanding an apple. But the indoctrination of school pushes us to be literal. When people talk about apples and oranges, good students imagine that they’re talking about apples and oranges.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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