Sat.Mar 01, 2025 - Fri.Mar 07, 2025

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The three pillars of real thought leadership

Martech

I’m in a writing group with some of the world’s most brilliant minds. Several members are leadership consultants, so I get early access to some of their insights about being a “leader.” It’s funny because leadership is tough to define but easy to spot. We all know when we’ve experienced a bad or good leader. We are willing to throw our heads through a brick wall for a good leader and want a brick wall to crush a bad one.

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Google Has Pulled Nearly 200 Apps Due to Extensive Android Ad Fraud Scheme

Adweek

Google has wiped over 180 apps from the Play Store in response to findings from ad verification vendor Integral Ad Science (IAS) that uncovered a massive ad fraud operation that used shell Android apps to generate millions of dollars in ad revenue. After noticing a handful of "anomalies in app behavior and traffic patterns" in.

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Can We Do Better Than ROAS?

Ad Monsters

ROAS might be the golden child of ad tech KPIs, but is it really the best measure of success? In this sharp take, Abhijith Jayakumar, Group Director at GroupM and AI storyteller, challenges the industrys obsession with ROAS and explores better alternatives for measuring true business impact. Its time we talked about ROASthe golden child of ad tech KPIs.

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ICO Investigates How TikTok, Reddit, and Imgur Use Children’s Data

VideoWeek

The Information Commissioner’s Office (ICO), the UK’s data protection authority, this morning announced it is launching investigations into TikTok, Reddit, and Imgur relating to how they collect and use children’s data. The regulator says the three inquiries are part of a wider investigation into how video sharing platforms and social media businesses use children’s data.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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How cognitive biases influence email A/B tests

Martech

We think of cognitive biases as psychological shortcuts people use to process information and make decisions. You probably use these devices (e.g., loss aversion, the fear of missing out and social proof) in your email copy and design to persuade customers to engage and convert. These are positive uses of cognitive bias to increase the chance that customers will do what you want.

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T-Mobile Snags Location-Based Ad Firm Blis for $175M, Boosting Adtech Stack

Adweek

Telecoms giant T-Mobile on Wednesday announced that it closed a deal on Monday to acquire Blis, an adtech company specializing in location-based advertising, for approximately $175 million in cash. Blis' technology forgoes identifiers like third-party cookies and relies on privacy-conscious tools for ad targeting based on location data. T-Mobile believes the company's capabilities will complement.

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All In Census Returns to Foster Trust in Advertising

VideoWeek

Rak Patel, CCO of Channel 4, reflects on the importance of the All In Census , a survey on inclusion and representation in the UK advertising industry, which returns on 12th March. In advertising, trust and talent are intrinsically linked. In February, I had the pleasure of contributing to a panel on stage at LEAD (the Advertising Association, IPA and ISBA’s annual summit), to discuss the importance of trust.

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Why digital brands like Netflix and Wayfair are betting on physical stores

Martech

Ecommerce may be thriving, but brick-and-mortar retail remains a critical brand touchpoint. Companies like Netflix and Wayfair are proving that physical stores arent just about transactions theyre influential brand ambassadors that shape perception and loyalty. The challenge is clear: How can brands create in-person experiences that draw people in and build lasting connections?

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Kroger CEO Rodney McMullen Steps Down After Board Investigation

Adweek

Chairman and CEO Rodney McMullen is no longer in stock at Kroger, as the supermarket chain announced his resignation Monday following an investigation into his conduct by the company's board of directors. Kroger would not offer specifics, only saying that McMullen's activity was inconsistent with its policy on business ethics but unrelated to the business.

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OTT Advertising: Guide to Over-The-Top Ads (2025)

MNTN

Over-the-top (OTT) advertising isnt the futureits the now. More people are cutting the cord and turning to streaming, and advertisers are following suit, shifting their budgets to meet audiences where they actually spend the most screen time. By 2025, U.S. ad spend on streaming TV is projected to surpass $30 billion, solidifying OTT as a must-have in any performance-driven marketing strategy.

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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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AI Search is Eating the Web—Can Publishers Stop It?

Ad Monsters

Googles AI Overviews and rival AI search tools are keeping users on their platforms, decimating referral traffic for publishers. As lawsuits mount, is there a way forward for the open web? For decades, publishers and Google enjoyed a symbiotic relationship: publishers created content, and Google indexed it. In return, search traffic drove visitorsand revenueback to publishers sites.

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Why the MQL model is failing B2B marketing and what to use instead

Martech

For decades, the marketing qualified lead (MQL) has been the centerpiece of B2B go-to-market (GTM) strategies. It has shaped how marketing teams operate, how sales teams prioritize outreach, and how executives measure marketing’s contribution to revenue. However, the MQL no longer fits this purpose. It’s not just an outdated metric; it represents a way of thinking that disconnects GTM teams from real business impact, misaligns incentives and fails to reflect how modern buyers behave.

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WPP Makes Next Big AI Bet With Investment in Stability AI

Adweek

WPP is deepening its artificial intelligence toolset and making a strategic move into generative AI with a stake in Stability AI. The holding company's investment in Stability AI is meant to deepen access its advanced AI models for creating images, videos, 3D designs, and audio. In return, Stability AI will benefit from WPP's marketing expertise.

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Reddit cofounder Alexis Ohanian teams with Kevin Rose to resurrect Digg

Digiday

Digg, the once-dominant social news aggregator, is set to relaunch with a vision that seeks to recapture the spirit of early internet communities while addressing the shortcomings of Web 2.0. Founded in 2004, Digg once rivaled Reddit for the role of “the internet’s homepage.” Now, Digg founder Kevin Rose and Reddit cofounder Alexis Ohanian have bought it back for an undisclosed amount.

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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Building an OTT App Is Easier Than Ever: TargetVideo’s OTT App Builder

Brid.tv

For many online video publishers, the idea of building an OTT app is not a new one. However, launching a robust video distribution system can seem like a much bigger challenge than it needs to be. If you ask me, there arent many downsides to investing a little bit of time and resources into a good OTT app. Not only will you make your content more readily available for your existing audience, but you will also reach new users and unlock more revenue.

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Marketing automation vs. email delivery platform: Which tool is right for your team?

Martech

Email is an essential tool for marketing teams across sectors and industries. Most of these teams rely on email delivery or marketing automation platforms (MAP) to send emails. How do you decide which tool is right for your team? To evaluate whether your marketing organization needs a full marketing automation platform (MAP) or an email delivery platform, you must comprehensively assess your business needs, staff capabilities, management support and financial resources.

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Google Will Explore Ads in AI Mode, Taking Cues From Ads in AI Overviews

Adweek

Google will "explore bringing ads into" its new AI Mode, the company told ADWEEK. AI Mode, rolled out in beta Wednesday, can conduct multiple searches at once to serve up in-depth, multi-step responses to complex user queries. While ads aren't yet available in AI Mode, Google said it will "leverage learnings" from ads products built.

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AI Briefing: Ad verification’s duarchy touts AI to Wall Street amid expansion plans

Digiday

DoubleVerify and Integral Ad Science have spent years as rivals focused on brand safety and verification, tasked with protecting the worlds biggest brands from showing up in problematic places. However, as recent reports show , things can slip through the cracks. Now, theyre moving beyond the open web, using AI offerings some built internally and some acquired to compete for new types of advertisers in new ad arenas.

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5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

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Across and within

Seth Godin

Media theory pioneer Harold Innis saw it 70 years ago: Some cultures and ideas are built to spread across SPACE. And some spread across TIME. It’s the tension between space and time that lead to the rise and fall of societies and cultures, and they’re worth understanding. Clay tablets, household traditions and local governments persist over time.

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How are marketers using AI to create hyper-personalized experiences?

Martech

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. AI significantly enhances hyper-personalization in marketing by enabling marketers to analyze vast amounts of data quickly and accurately. Here are some practical ways AI assists in this process: Data analysis and insights: AI algorithms can process customer data from various sources, such as brows

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Microsoft Lures Brands to Advertise in Chatbot Copilot with New Formats and AI Agents

Adweek

Microsoft is blurring the line between search and shopping with new AI-powered ads in its generative AI chatbot, Copilot. It unveiled several AI ad formats and tools today at its Advertising Accelerate event in the Dominican Republic, including Showroom Ads, an interactive split-screen experience that mimics in-store guidance, and branded AI agents that let brands.

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Auxia Raises $23.5M to Redefine Brand Personalization with Agentic AI

Ad Tech Daily

VMG Technology Partners led the latest round, with participation from over 50 industry leaders, including Google CMO Lorraine Twohill, Booking.com CMO Arjan Dijk, and former Meta Chief Business Officer David Fischer Google and Meta alumni founded Auxia to give marketing teams the same AI capabilities used by tech giants without requiring specialized data science teams […] The post Auxia Raises $23.5M to Redefine Brand Personalization with Agentic AI appeared first on Ad Tech Daily.

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10 Ways to Leverage Buyer Signals and Drive Revenue

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

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… or the highway

Seth Godin

Our instincts might not be as good as we hope. Going with your gut is thrilling. It’s personal, vulnerable and brave. And if it’s getting you what you seek, keep at it. But often, our instincts are a way of hiding, undermined by a lack of knowledge. If you haven’t done the reading and can’t see what the alternatives might be, instincts might be all you have left.

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AI agents will infiltrate your martech stack

Martech

The past two years saw incredible innovation around AI, and in the past year, much of the AI developments focused on AI agents. Our conversation with Scott Brinker, editor of chiefmartec.com and VP of platform ecosystem at HubSpot, focuses on how AI agents will change the way we manage our marketing technology. While examples abound of AI agents being used in customer-facing applications, theyre making headway in martech stacks, where they can take requests for data, then reach out to various ap

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MNTN Is Selling Ryan Reynolds’ Agency Maximum Effort, SEC Filing Shows

Adweek

BlackRock-backed CTV advertising platform MNTN is divesting production shop Maximum Effort "to an affiliate of its original owner," according to an IPO securities filing made Friday. Maximum Effort was founded by actor Ryan Reynolds and producer George Dewey in 2018. In the filing, MNTN said that on Feb. 28 "the Company entered into an agreement.

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DAZN Settles French Football Debt After Turbulent First Six Months as Ligue 1 Broadcaster

VideoWeek

DAZN has settled the debt owned to the Ligue de Football Professionnel (LFP), bringing an uncertain end to a six-month dispute between the sports streaming service and French football body. The disagreement stems from a five-year deal agreed in August 2024, when DAZN secured Ligue 1 rights for 400 million per year. The streaming company estimated it needed to attract 1.5 million subscribers to make a return on the investment, and the contract included the option for DAZN to terminate the agreeme

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Signal-Based Selling: How to Leverage 4 Key Buying Signals

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

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The Surprising – And Important – Link Between Chevron And Ad Tech

AdExchanger

As privacy regulations and enforcement grow more complex, companies must keep up with key developments and continue partnering with privacy experts to understand their practical impact. One notable development that flew under the radar in recent months is the Supreme Courts decision to overturn the long-standing doctrine of Chevron deference, established by the Supreme Courts […] The post The Surprising And Important Link Between Chevron And Ad Tech appeared first on AdExchanger.

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Hoopla Digital, in Collaboration with Generation Media and Lumen Research, Unveils Industry-First Attention Measurement Model for Children’s Advertising

Ad Tech Daily

London, UK Hoopla Digital, in collaboration with Generation Media and Lumen Research, has launched a whitepaper introducing the industrys first attention measurement model specifically designed for childrens advertising. Conducted in full compliance with GDPR-K and COPPA regulations, the study explores how children aged 8-12 engage with interactive ads, focusing on Hooplas playable reward ad unit, […] The post Hoopla Digital, in Collaboration with Generation Media and Lumen Research, Unve

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Advertisers Inadvertently Blocked 56% of Oscars Content Due to Blunt Keyword Blocklists

Adweek

Advertisers using blocklists to avoid content containing specific keywords inadvertently avoid over half of all Oscars-related content--even though most of this content is culturally relevant and uncontroversial--according to new data from contextual advertising firm Mantis shared exclusively with ADWEEK. Mantis' research assessed more than 460,000 pageviews between Dec. 28, 2024, and Jan. 27, 2025.

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Reach’s Post-Cookie Strategy is Helping it Deal with Gen AI Threats

VideoWeek

Shortly after Google announced its plans to deprecate third-party cookies in Chrome back in 2020, UK news publishing group Reach announced a new ‘customer value strategy’, designed to prepare the company for a post-cookie future. The strategy centred on capturing customer insights and data in order to serve audiences more relevant content, while using that same data to target ads and drive up digital ad revenues.

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Activating Intent Data for Sales and Marketing

Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.